MOVE M ENTS

Research Design //
Popular culture changes constantly and occurs uniquely in place and
time. It forms currents and eddies, and represents a complex of mutually
interdependent perspectives and values that influence society and its
institutions in various ways. For example, certain currents of pop culture
may originate from, (or diverge into) a subculture, representing perspectives
with which the mainstream popular culture has only limited familiarity. Items
of popular culture most typically appeal to a broad spectrum of the public.
In order to truly understand how such trends are upcoming in design today,
it is important to explore the history of not only design, but all cultural art
forms.
Essentially, trends exist - through the growth of time.
This research concept (trends in art and culture through time) was
translated into a book of a series of fold out posters, called Movements .
Each poster covers a decade, dissecting the trends and themes that exist in
that period. Fashion, music, art, film, and major events are explored through
a timeline within the first and second fold. The final fold-out poster is a
visual representation of all the themes and trends discussed.

L ADY CODE
Book Design //
The Lady Code was derived from the original concept of The Bro Code from
a character named Barney Stinson on the show How I Met Your Mother.
When researching the range of woman codes that existed online, it became
apparent that they all lacked a sense of strong, independent, female
empowerment. This was an opportunity to add a sense of flare to my
portfolio and really exhibit self expression.
All the elements of this project were experimental, and pushed the
boundaries of what classic book design meant and represented. The physical
elements of the book combat traditional standards. For example, the book
is eleven by seventeen in size, the end-pages are fluorescent orange, it is
single page bounded with thick blue string, the hard cover is wrapped with a
film of gold fabric, and the pages are a tint of light blue.
The content is a range of quotes, song lyrics, images, articles, and cultural
references from the opinion of a modern day, independent young woman.

INTERIOR DESIGNERS OF CANADA

Branding: Catalyst Workshop //
This conference was created to inspire emerging professionals, in the first
five years of their career though a series of webinars and talks.
PROpel provides this audience the opportunity to network with established
professionals, meet like-minded designers and give them a competitive
edge in the workforce. The brand concept for the series needed to appeal to
a younger audience, thus making this an exciting opportunity to push the
ordinary.
Impossible geometry was the concept we chose for this campaign. Playing on
the idea of boundlessness in interior spaces.
The first two diagrams represent the creative process for the impossible
geometry illustrations.
On the right, we have the final solution.

O R I E N TAT I O N T O O N TA R I O
Book Design, Catalyst Workshop //
Catalyst Workshop was contracted to create much of the new brand materials
for Orientation to Ontario, an organization meant to provide settlement
plans for newcomers in Ontario.
This handbook focussed on providing clear and accessible information to
direct the readers to resources for settlement. Catalyst Workshop developed
a fresh, illustrative design strategy for the new O2O brand.

Sample Spreads:

HARBOURFRONT CENTRE
Summer Design Contract//
My experience at Harbourfront Centre was a compelling way to give back to
the creative and diverse culture here in Toronto. Working with the Integrated
Communications department taught me the value of problem-solving in a
team with a unified cause. During my time there, I created much of the
summer signage, Donor Newsletter, staff badges, advertisements and
promotional material.
-The BIG Idea: Terrain
Terrain represents the integration of natural spaces to the waterfront this
summer, such as Ontario Square and Canada Square. With this in mind, the
merging shapes of natural colours are meant to represent the organic appeal
of these new spaces.
Harbourfront: Information Desk Signage
This signage was a chance to create something bright and colourful to
attract local visitors to receive information about the centre.

LEGEND:

SITE SIG N AGE

INFO TOWERS

ROTATING VERTIGOS

DIRECTIONAL

HISTORICAL

VERTIGOS

BACKLITS

OBELISK

TITLE

UNION STATION

TORONTO MUSIC GARDEN

+
MARINA QUAY WEST

REES ST.

62B 62A

10

64A

63B 63A

WAVEDECK

48B

6
5

48A

57B

RADISSON HOTEL

61B
61A

68A

ANN TINDAL LOGO BAR

57A

49H 49G

38A 39A 40A 41A 42A

43 5
G

MARINA FOUR

50

THE CENTRE
SHOP

2
1

ONTARIO
SQUARE

13

70A

REES ST. SLIP

69A
POLICE BASIN

65B

66A

65A

36B

AMSTERDAM
RESTAURANT

25A

THE

16A

67B
60A

60B

LAKESIDE
LOCAL
PATIO

29B 29A 71A

28B

4
71B 26

YOR K
12B
13
6 11

ROSEMARY

FLECK DANCE
THEATRE
3RD FLOOR

16

CANADA
SQUARE

POND

17
2

24A
24B

56A

56B

4
23B

23A

18B

18

18A

LAKE ONTARIO

OBSESSION

KAJAMA

SHOWBOAT

ORIOLE

CHALLENGE
EUREKA T.O.

EAS T PIER

E
S

STE. MARIE

HARBOUR STAR

WEST PIER

MARIPOSA
BELLE

17B
17A

THE
POWER PLANT

YANKEE LADY III

10

EXHIBTION
COMMON

28A
27

25C

16B

67A

14
12A

5B

72A

25B

35A

15

72B

36A
35B

5A

69B
TORONTO
POLICE
MARINE UNIT

66B

SLIP
SIMCO E ST.

75A

QUEENS QUAY
TERMINAL

BITIO
PHY EXHI

75B

LAKESIDE LOCAL
BAR+GRILL

WORLD
CAF

74A

PHOTOGRA

14 70B

ANN TINDAL PARK

37A

74B

73A

MUV
BOXES

LAVAZZA

44A

37B

10

73B

11

YORK QUAY
CENTRE

15

12

53

54

44B

1
TRAFFIC ONLY
QUEENS QUAY WEST - WESTBOUND

49E 49F
49A 49B 49C 49D

49 I

49K 49 J

5 38B 39B 40B 41B 42B

OUTDOOR

68B

ROERTSO N CR.

64B

TRAFFIC ONLY
QUEENS QUAY WEST - WESTBOUND

ST.

OE
LOWE R SIMC

ST.

LAKESHOR E BLVD.

SSWAY
GARDI NER EXPRE

NORTHERN SPIRIT I

KLANCY II

CAPT.
MATTHEW
FLINDERS

STEP BY STEP COOKBOOK

Book Design //
An indepedent book design contract to help the growth and functional
development of autistic children through independent cooking. Under the
guidance of Nina Jain, and her experience in working with autistic children
we have explored and tested variations of layout samples to make this
cookbook successful. Working with some of the top psychologists in the
United States, this project is in the process of stimulating a positive future
for autistic children across North America.
The following layout images are samples.

ST ART HERE

I
eat

MARGARINE BAGEL

went

to

bagel

with

JAM BAGEL

B r e a k f a s t : Va r i a t i o n

B r e a k f a s t : Va r i a t i o n

TOOLS:

TOOLS:

mommy.

Pl ate

Cu tting
Knif e

Bu tte r
Knif e

Plac e mat

Plate

We
in

made

Bagel

then

cleaned

up!

Bu tte r
Knif e

Plac e mat

it

the

kitchen

Cu tting
Knif e

INGREDIENTS:

INGREDIENTS:

2 Table s poons
Margarine

COOKING:
1.

Bage l

2 Table s poons
Jam

COOKING:
2.

3.

4.

1.

2.

3.

4.

healthy meal tip

lla viverra a diam in pretium. Donec risus

quam, cursus in scelerisque a, placerat et
odio. Suspendisse dictum metus pharetra
dapibus porta. Suspendisse dictum metus
pharetra dapibus porta.

Slice b a ge l.

Sp re a d .

Pu t on t op .

5.

Cu t i n h a l f.

Sl i c e b a g e l .

Sp re a d .

Cu t i n h a l f.

Pu t o n p l a c e ma t .

5.

* Also, try replacing bagel with toast.

BAGEL & CREAM CHEESE

B REAKFAST: LEV EL O NE
NUTRITION
Whole Wheat Bagel
24

BREAKFAST

2 Ta b l e s p o o n s C r e a m C h e e s e

Pu t on p la ce m a t .

2 Servings Grain
Fat

BAGEL AND CREAM CHEESE

25

32

Pu t o n p l a c e ma t .
BREAKFAST

BAGEL AND CREAM CHEESE

33

Brand Guidelines:

PHOTOGRAPHY GUIDELINES

COLOUR & VISUAL GUIDELINES

2GE THE R

TYPOGRAPHY GUIDELINES

Ac t io n Sh o t s

Sect ion Rul es & Font Colours

Fo nt St y l e s & Ru l e s

Wh it e Sp a c e A bo v e Ac t i o n

all typography
c:

0
m: 0
y: 0
k : 70

DE L I C I OUS , S I M P L E S E R V I N G S

r:

109
g : 110
b : 112
#: 6 d 6 e 70

Fu l l h a n d, v i s i bl e .
Pl a t e /t o o l s h o u l d c o nt r a s t t h e f o o d be in g s h o t . Ex : g r e e n v e g. /o r a n ge p l a t e

Page Col ours/ Background Ti nts

Wh a t 2 Co o k & Ho w 2 Co o k It
u s ing t h e
Pi c t u re 2 L e a r n Me t h o d

breakfast section
c:

0
m: 1
y: 5
k: 0

lunch
r:

255
g : 253
b : 241
#: 6 d 6 e 70

dessert section
c:

3
m: 3
y: 0
k: 0

0
0
y: 6
k: 1
m:

In g r e di e nt s s h o u l d n o t b e b l u r r y i n
a ny o f t h e a c t i o n s h o t s . Ma ke s u r e t o
c h e c k a l l a r e a s o f t h e i n gr e di e nt .

dinner section
c:

4
m: 0
y: 0
k: 0

r:

241
g : 250
b : 254
#: 6 d 6 e 70

243
g : 243
b : 249
#: 6 d 6 e 70

c:

0
m: 3
y: 0
k: 0

MBA MSC ECON

241
246
b : 236
#: 6 d 6 e 70
g:

c:

0
2
y: 2
k: 0
m:

D O N OT !

(416 ) 567 - 9625

r:

254
g : 247
b : 250
#: 6 d 6 e 70

- Cr o p i m a ge o u t o f b a c kg r o u n d .
- Ta m p e r w i t h c o nt r a s t / b r i g ht n e s s
t o o m u c h . Th e i m a ge s h o u l d s t i l l l o o k
natural.
- A l l i m a ge s s h o u l d h a v e t h e s a m e
l e v e l o f b i r g ht n e s s .

Ph o t o s h o u l d f it int o a s q u a r e s iz e ,
276
c r o p oCarlaw
n c e p h o tAvenue,
o h a s b e e nsuite
c a p t u200
red.

Toronto, Ontario M4M3L1

Ke e p a c t io n in g r e d ie nt s a n d h a n d s
c l o s e t o g e t h e r, s o e v e r yt h in g f it s
w it h in t h e b o u n d a r ie s e q u a l l y.

snack section
r:

Sh a d ow s a r e go o d, b u t m u s t be s u b t l e .
Th is a l l o w s f o r l i ght e r o b j e c t s t o b e
v is ib l e .

NI NA JAI N

drinks section
r:

salad section
c:

&

r:

255
248
b : 245
#: 6 d 6 e 70
g:

main title: brandon grotesque black

2GE T HE R
*

type size:

54 pt.
leading: 15 pt.
t r a c k i n g : 1 00

placed inside the title box in each recipe.

type size:
leading:

meant for pl acing below titles

type size:
leading:

16 pt.
15 pt.
1 00

(front

cover).

caption: brandon grotesque medium

BAGEL &
CREAM CHEESE

DE LICIO US, SIMP LE SE R V IN GS

tracking:

recipe titles: brandon grotesque black

24 p t .
27 pt.
70

Slic e Ba g el.
*

or

captions in recipe steps.

type size:

14 pt. / 12
leading: 15 pt.
t r a c k i n g : 1 00

pt.

Sl i c e Ba g e l .
1 2 /1 4

to space avail.

body text: brandon grotesque regul ar

tracking:

lla viverra a diam in pretium. Donec risus quam, cursus in

scelerisque a, placerat et odio. Suspendisse dictum metus

www.abl e2 lpharetra
ear n.com
dapibus porta. Donec tempus massa ac gravida

header: brandon grotesque black

F O R E WARD /
*

* KE E P C O N S I S T E N C Y

o n ly m e a n t f o r t h e c o v e r t i t l e .

secondary title: brandon grotesque medium

use for page titles and recipe step headers.

type size:
leading:

13 pt.
15 pt.
160

volutpat. Sed ac nulla malesuada, egestas dui in, convallis

quam. Class aptent taciti sociosqu ad litora torquent.

all body text in articles, info. pages, etc.

type size:
leading:

tracking:

10 pt.
14 pt.
50

tracking:

subhead: brandon grotesque medium italic

B y D r. J a m e s Pa r t i n g t o n
*

meant for under the header, secondary info.

type size:
leading:

12 pt.
15 pt.
1 10

tracking:

NINA JAIN
F O R E WA R D B Y D R . J A M E S PA R T I N G T O N

BREAKFAST

BAGEL AND CREAM CHEESE

BREAKFAST

BAGEL AND CREAM CHEESE

NINA JAI N
MBA MSC ECON

(416) 567 - 9625

276 Carlaw Avenue, suite 200
Toronto, Ontario
M4M3L1

Menu Planner & Custom Illustration:

www.abl e2 l ear n.com

Sample Business Cards:

W E E K LY M E N U P L A N N E R
BAG LUNCH
M O N D AY

T U E S D AY

W E D N E S D AY

T H U R S D AY

F R I D AY

NI NA JAI N
MBA MSC ECON

SN ACK

(416 ) 567 - 9625

276 Carlaw Avenue, suite 200
Toronto, Ontario M4M3L1

www.abl e2 l ear n.com

LU N C H

DRIN K

NINA JAI N
MBA MSC ECON

(416) 567 - 9625

SN ACK

20

276 Carlaw Avenue, suite 200

Toronto, Ontario
M4M3L1
BREAKFAST

BAGEL AND CREAM CHEESE

21

www.abl e2 l ear n.com

THE ARCHERY CLUB BRAND AGENCY

Brand Design //
The Archery Club is a specialty service for brand development, film and
design in Toronto.
Our focus on making our own brand was to be clean, and produce a
respectable brand. Less is more, especially when it come to a brand agency.
A no-nonsense approach, aligning the precision of archery, with the
precision it takes to develop a strong and valuable brand.

Bra nd D evelopment & D esig n

A Specia lt y

CONTACT

MOSAIC MAGAZINE
Editorial Design //
Mosaic Magazine, is an upbeat and informative editorial that focuses on
the beauty of diversity in fashion. Exploring trends from all around the
world, this magazine cuts deep into styles and explores the history of these
repeating fads. The word mosaic itself was taken from the idea of a cultural
mosaic within a community. This symbolizes the merging of cultures from
around the world, to make the fashion industry what it is today. The visual
style is positive, with large photographic layouts, and four column spreads.
This is a fusion magazine, a blend of trends in reoccurring fashion.

TRICIA GUILD FABRIC CHIPS

Package Design //
The idea for this package project was intended for interior designers looking
to use samples when showing around clients/ planning/ sketching designs
for a space. The textiles used as samples were produced by Tricia Guild,
an interior designer from New York. Each chip is wrapped in coils, and is
separated according to usage (wallpapers, fabrics, etc.).

THE DRAKE
Corporate Identity //
The redesign for the corporate identity of The Drake Hotel (student project)
had been created to better reflect the bright and colourful personality
of both the institution, and their already existing diverse clientele. The
constant involvement the hotel has with the local community in activities and
events, builds a strong trust between both sides. A new corporate identity
opens the doors to new and exciting ways to relate to the personality that
already exists within Toronto. Settling for the dull and mundane would not
cut it.
Speaking to a range of audiences from different target backgrounds made
individuality a big theme in this branding. Especially for the younger
trendy audiences of the Queen street area. The unique and ranging
architectural design of the restaurants, lounges, and rooms of the hotel also
reflect the importance of their be yourself code. For example, an older lady
or gentleman coming to the hotel for a corporate function has the option of
staying in a simple vs. extravagant suite. Their philosophy is clientele first.

KAGAN L AW FIRM
Brand Design //
This branding project was an opporuntity to reevaluate the world of personal
injury law, and the way it is communicated in modern day advertising. The
idea of hope and trust were the key points Daria Kagan wanted to focus
on. The strategy was to keep a simple, and clear brand. This allowed for her
customers to reference key information without any hassle.
Daria Kagan is the founding and principal lawyer at Kagan Law Firm. She has
spent her career representing injured and disabled people and their family
members. Darias practice is dedicated solely to protecting the rights of
injured and disabled people and their families.