Annual Report 2011 TH

2
Summary of Financial
Information
General Information
Board of Directors
and Executive Officers
Directors and Management

Biography
Nature of Business
Risk Factors
56
Research and Development
52

110
Messages from the Chairman

and the Chief Executive
Officer
12

Compliance with
Good Corporate
Governance Principles
30

118

120

128

140

144

10
84

Shareholding Structure
and Management

Future Projects
156
Board of Directors
Statement of Responsibility
for Financial Reports
Summary of the Employee

Joint Investment Program
(EJIP)

158

162

Other Information
7-Eleven for Thai Society
Related Transactions
Management Discussion and

Analysis of Financial Status
and Operating Results
Audit Committees Report

152
Shareholdings of the
Company by Directors
and Management

164
Subsidiaries Information
167
Annual Financial Statements

and Audit Report of Certified
Public Accountant

Through happy employees,
we desire to see smiles

Harmony
Corporate Philosophy
from customers.
Vision
We serve convenience to all

communities.
Mission
To create customer engagement

with quality product and
service assortment by Harmony

management
and to enhance good relations with

society and community.
Summary of Financial Information

()
31 2552 31 2554
CP All Public Company Limited
and its Subsidiaries
For Fiscal Years Ending December 31, 2009 to December 31, 2011
2552 I 2009 2553 I 2010 2554 I 2011

()
()
(Restated)
(Baht Million)
Consolidated Financial Information

112,377
134,954
155,360
Net Sales and Services Income

117,761
140,739
161,890
Total Revenues

4,992
6,663
8,008
Net Profit

9,005
12,340
12,590
Net Cash Provided by Operating Activities

44,441
47,904
55,341
Total Assets

25,505
29,904
33,642
Total Liabilities

18,937
17,958
21,699
Total Equity

()
(Baht)
Share Information

4.2
4.0
4.8
Book Value per Share

1.11
1.48
1.78
Earnings per Share

()
(%)
Financial Ratios

26.4
24.9
24.8
Gross Margin (Sales and Services)

5.8
6.5
6.8
EBIT Margin

4.2
4.7
4.9
Net Profit Margin

11.8
14.4
15.5
Return on Total Assets

28.1
36.5
40.8
Return on Total Shareholders Equity
2554 ()
Total Revenues
/ Baht Million
200,000
161,890
160,000
140,739
120,000 117,761
80,000
40,000
0
2 0 0 9
2 5 5 2
2 0 1 0
2 5 5 3
2 0 11
2 5 5 4
Net Profit
/ Baht Million
8,008
8,000
7,000
6,663
6,000
5,000
4,992
4,000
3,000

7,000 2556
7,000 stores by 2013
2,000
1,000
0
2 0 0 9
2 5 5 2
2 0 1 0
2 5 5 3
2 0 11
2 5 5 4
Annual Report 2011 CP All Public Company Limited
General Information
() () 2531

7-Eleven
( )
( .. )
( () ) (
) ( () )
( ) (
) ( )
( )
283 1
10500 0-2677-9000 0-2679-0050 0107542000011
www.7eleven.co.th www.cpall.co.th

2554 ()
Messages from the Chairman and the Chief Executive Officer

Mr. Dhanin Chearavanont Chairman

2554
()

7-Eleven
2554 ()

7-Eleven
23
6,200 1

2554

2554
161,890 8,008

15.0 20.2

2555
1

7-Eleven

7-Eleven
2555
500
7,000 2556

1 50

2554

2554 (Top Corporate Brands 2011)

2555

(TQM)
(TQA)

3 35 1

10

2554

2554 ()

Board of Directors
1 . .

Prof. Dr. Komain Bhatarabhirom

Chairman of the Audit Committee
and Independent Director
Mr. Pridi Boonyoung

Audit Committee and Independent Director
Mr. Padoong Techasarintr

Audit Committee and Independent Director

4 .

Prof. Suphachai Phisitvanich

Independent Director

5 ... *

Pol.Gen.Kowit Wattana
Independent Director
* 4 2554
10
2554 ()
12

13

Mr. Dhanin Chearavanont

Chairman
Mr. Korsak Chairasmisak

Vice Chairman and Chief Executive Officer

8

Mr. Adirek Sripratak
Director
Mr. Umroong Sanphasitvong

Director

10

Mr. Soopakij Chearavanont

Director

11

Mr. Narong Chearavanont

Director
Mr. Prasert Jarupanich

Director
Mr. Pittaya Jearavisitkul

Director and Deputy Chief Executive Officer

14

Mr. Piyawat Titasattavorakul

Director and Managing Director

15

Mr. Tanin Buranamanit

Director and Executive Vice President -
Operation, Marketing, and Human Resource

16

Mr. Supot Shitgasornpongse

Company Secretary and Vice President -
Accounting and Finance
Executive Officers
Mr. Korsak Chairasmisak

Vice Chairman and Chief Executive Officer

7
Mr. Pittaya Jearavisitkul

Director and Deputy Chief Executive Officer

3

Mr. Piyawat Titasattavorakul

Director and Managing Director
8

4

Mr. Suraphan Pussadej
9
Senior Assistant Chief Executive Officer -

Human Resource
5

Mr. Tanin Buranamanit

Director and Executive Vice President -
Operation, Marketing, and Human Resource
Mr. Taweesak Kaewrathtanapattama

Senior Vice President - Accounting
and Finance
Mr. Chuan Nimkittikul

Senior Vice President - Purchasing
and Distribution

Mr. Suwit Kingkaew
Senior Vice President - General Management
Mr. Kosa Pongsupath

Senior Vice President - Information Technology
11

Directors and Management Biography
..
79
:

:

...

.. 2551

:
28

:
2541 - 2544
2536 - 2540 ...

.. 2535
2535 - 2540

2535 - 2539
2530 - 2536
2530 - 2536 ()
2528 - 2536 ()
2527 - 2536
: -

2550 Director Accreditation Program (DAP)
2550 Audit Committee Program (ACP)
2550 Accounting for Non-Accounting Audit Committee
2552 Monitoring the Quality of Financial Reporting (MFR)
2552 Monitoring the System of Internal Control and Risk
Management (MIR)
2552 Monitoring the Internal Audit Function (MIA)
12
2554 ()
2554 :
5 5
()
( 30 2554) : -
73
:

:

:

3 (. 3)
:
2540 - 2541
2539 - 2540
2536 - 2539
: -

2554 :
5 5
()
( 30 2554) : 0.00758
70
:

:

()

()

()

()

()

:

:
2538 - 2541

()
2537 - 2538

()
: -
:
2544 The Role of Chairman
2546 Director Certification Program (DCP)
2551 Monitoring the Internal Audit Function
2554 :
5 5
()
( 30 2554 ) : 0.00011

71
:

:
()

- ()

()

()
:
()
Ohio State University, USA

14
2554 ()
:
2548 - 2550

()
2548 - 2550

Business Development Bank

(Shanghai-China)
2547 - 2551

(...)
2547 - 2549 (.)

2544 - 2546

()
2544 - 2545

()
2544 - 2545
2541 - 2544
2540 - 2540
2536 - 2539
: -
:
2547 Board Performance Evaluation
2549 The Role of Chairman Program (RCP)
2554 :
5 5
()
( 30 2554) : -

65
:

( 4 2554)
:

:
. (.) 22

6
:
2547 - 2550
2551

2551

2551

: -
: -
2554 :
2 5
()
( 30 2554) : -
72
:

:
()
()

()
:

Shantou Secondary School
Commercial School
: -
:

:
2554 :
2 5
()
( 30 2554) : 0.01704

59
:

:

7 Book Award

:

:
2526 - 2530

()

()
2522 - 2526

..

2516 - 2521

:
( 5 )

2527, 2530, 2532, 2537, 2538, 2539, 2540

(World Chinese Wei Oi Federation)

: -

2549 The Role of Chairman
2554 :
5 5
()
( 30 2554) : 0.10437
* (EJIP)
16
2554 ()
66
:

:

()

()

: -
: -
:
2554 :
3 5
()
( 30 2554) : -

59
:

:

()
()

C.P. Lotus Corporation
:

18
2554 ()
:
2523

: -
:
2546 Company Secretary
2549 Board Performance Evaluation
2549 DCP Refresher
2550 Role of the Compensation Committee
2554 :
5 5
()
( 30 2554) : -

48
:

:
()

()

()

-

()

()

()

()
()

()

()
:
2552
2552
2551
2549 Award of Bai Yu Lan from Shanghai Government
2549 Member of Fudan Incentive Management Fund
Committee of Fudan University
2549 Management Committee of Chia Tai International
Center of Peking University
2549

2548
2548 -
2547

2547
2545
2545 -
2536
:
New York University, USA
: -
:

: -
2554 :
1 5
()
( 30 2554) : 0.00247

20
2554 ()
47
:

:
()

Yangtze Supermarket Investment Co., Ltd.

()

()
()

()
Beston Action Utility
Wear (Lianyungang) Co., Ltd.
()
()
C.P. Lotus Corporation

Chia Tai (China) Investment Co., Ltd.

Qingdao Lotus Supermarket Chain Store Co., Ltd.

Jinan Lotus Supermarket Chain Store Co.,Ltd.
Shantou Lotus Supermarket Chain Store Co., Ltd.

Guangzhou Lotus Supermarket Chain Store Co., Ltd.
Xi an Lotus Supermarket Chain Store Co., Ltd.
Beijing Lotus Supermarket Chain Store Co., Ltd.

Foshan C.P. Lotus Management Consulting Co., Ltd.
Changsha Chulian Supermarket Co., Ltd.
Chengdu Ailian Supermarket Co., Ltd.

CP Food Product (Shanghai) Co., Ltd.
:
Advance Management Program : Transforming Proven
Leaders into Global Executives, Harvard Business
School, Harvard University

Business Administration, New York University, USA
:
2550 - 2553 C.P. Pokphand Co., Ltd.
2545
Business Development
2540

Ek-Chor Trading (Shanghai) Co., Ltd.
2538 2540

Ek-Chor Distribution (Thailand) Co., Ltd.
:

:
2554 :
1 5
()
( 30 2554) : 0.00339
63
:

()

:
Program for Management Development (PMD),
Harvard Business School
Industrial Engineering and Management,
Oklahoma State University
Computer Science,
University of Missouri at Rolla
Computer Science,
University of Missouri at Rolla
22
2554 ()
: -
: -

2547 Finance for non-finance Director
2551 Role of the Compensation Committee
2554 :
5 5
()
( 30 2554) : -

56
:

: -
:

()

:
2536 - 2541

: -
:
2554 :
4 5
()
( 30 2554) : 0.01677
* (EJIP)
58
:

: -
:

:
2539 - 2541

.. ()
: -
:
2554 :
5 5
()
( 30 2554) : 0.00297
* (EJIP)
48
:
,

: -
:

:
2542
.. ()
2541

: -
:
2554 :
5 5
()
( 30 2554) : 0.00176
* (EJIP)
58

:

:

(.)

(.)
:

()

:
2551 2554 /

2533 - 2540

()
2521 - 2533

2518 - 2520
: -
:
2546 Company Secretary Program
()
( 30 2554) : 0.00128
* (EJIP)
63
:

:
..

:

()

:
2547 - 2548

. ()
2539 - 2547

2517 - 2539
: -
: -
()
( 30 2554) : 0.00251
* (EJIP)
24
2554 ()
* (EJIP)
55
62
:
:

:
:

:

2524 - 2548

()
:
: -
2539 - 2541
:

.. ()
: -
()
:
( 30 2554) : 0.00230
* (EJIP)
()

( 30 2554) : 0.00651
60
:

:

:
2539 - 2541

.. ()
: -
:
2549 Finance for non-finance Director
Director Certification Program (DCP)
()
( 30 2554) : 0.00657
* (EJIP)
26
2554 ()
61

:

:

:
2543 2544

..

()
: -
: -
()
( 30 2554) : 0.00148
* (EJIP)

Sweet-Scented of Friendship around CP All

6,200

24
Over 2 decades of bonds like neighbors

Over 6,200 stores providing convenient service to all communities
With varied products, warm smiles, and friendly greetings
Like close neighbors 24 hours

Nature of Business

() 2531

7-Eleven
7-Eleven, Inc.

2532
2554 7-Eleven 6,276
( 7-Eleven 3
)
2,977 ( 47)
3,299 ( 53)
2,926 (
47) 2,884 (
46) 466 (
7) 7-Eleven 7.6

2554 7-Eleven
486
. ()

2554 5,350
( 85) . 926
( 15)

30
2554
()
()
Overview of Business Operations

CP All Plc. (the Company) was established in 1988
by the Charoen Pokphand Group to operate the
convenience store business in Thailand under the 7Eleven trademark. The Company was granted a license
to use the trademark from 7-Eleven, Inc., USA. In 1989,
the first 7- Eleven outlet in Thailand was opened on
Patpong Road.
At the end of the year 2011, the Company had a total
of 6,276 7-Eleven stores nationwide, making Thailand the
country with the third largest 7-Eleven network in the
world after Japan and the USA. Of the total, 2,977 stores
are in Bangkok and vicinity (47 percent) and 3,299 stores
are in provincial areas (53 percent). According to type of
store, there are 2,926 corporate stores (47 percent),
2,884 franchise stores (46 percent) and 466 sub-area
license stores (7 percent). Presently, an average of 7.6
million customers visit 7-Eleven stores each day.
In 2011, the Company expanded another 486 new
outlets both as stand-alone stores and stores located in
PTT gas stations to reach more target customers both in
Bangkok, the vicinity and provincial areas. At the end of
2011, the Company had 5,350 stand-alone stores (85
percent) and 926 stores in PTT gas stations (15 percent).
In addition, the Company has continuously invested
in businesses supporting the convenience store business
in Thailand as follows:
(CS)

.. (CPRAM)

() (RTL)

(TSC)
()
(Smart
Purse)
() (GOSOFT)

(MAM)

(DM)

(SPW)

4
1

(PTR)

Counter Service Company Limited (CS) provides
a bill payment service business

C.P. Retailing and Marketing Company Limited
(CPRAM) manufactures and sells of frozen food
and bakery
Retailink (Thailand) Company Limited (RTL)
distributes and repairs retail equipment

Thai Smar t Card Company Limited (TSC)
(with business alliances) offers product and
service payment through Smart Purse electronic
cash cards
Gosoft (Thailand) Company Limited (GOSOFT)
provides information technology services

MAM Heart Company Limited (MAM) provides
marketing consulting services

Dynamic Management Company Limited (DM)
provides logistics services

Suksapiwat Company Limited (SPW) provides
educational ser vices through Panyapiwat

Technological College, a retailing vocational
school for retail education, and Panyapiwat
Institute of Management, an institute in bachelor
degree concentrating on 4 majors: business
administration, engineering, liberal arts, and
communication ar ts and master degree
concentrating on 1 major: business adminis
tration
Panyatara Company Limited (PTR) provides
training and seminar services

31

7-Catalog Order

(Book Smile)

(eXta)

(Kudsan)
32
2554 ()
In addition, the Company has also expanded its own

business operations as follows:
7- Catalog Order as a distribution channel in
purchasing products from catalog magazines
Book Smile as a new distribution channel for
books and magazines
eXta as a health and beauty shop of fering
pharmaceuticals and medical supplies, health
products and cosmetics
Kudsan as a channel to sell special selected
products including coffee and bakery

()
Group Structure
of CP All Public Company Limited
31 2554

0107542000011 12 2542
30 2554
48.06
31 2554

99.99%
Counter
Service
99.99%
C.P. Retailling
& Marketing
99.99%
Retailink
(Thailand)
99.99%
Gosoft
(Thailand)
As at December 31, 2011

The Company became a public company limited
registration number 0107542000011 on March 12, 1999.
As at December 30, 2011, the Charoen Pokphand Group
held 48.06 percent of the Companys paid-up capital.
As at December 31, 2011, the group structure of the
Company is as follows:
99.99%
MAM Heart
99.99%
Suksapiwat
99.99%
Dynamic
Management
72.64%
Thai
Smart Card
99.99%
Panyatara
Thailand
100%
Lotus Distribution Investment Ltd.*
British Virgin Island
100%
Successor Investments Ltd.**
Hong Kong
* As of October 31, 2008, the restructuring of supercenter business in the PRC was completed.
** LDI has invested 100% in Successor Investments Limited (SI) on September 9,2010
33

3

2552*
2553*

(7-Eleven)
/1

2554*

109,105
91
131,656
91
152,073
92
10,503
12,266
13,106
119,608
100
143,922
100
165,179
100

*
/1 CPRAM CS
RTL

(Convenience Food Store)
7-Eleven
24
7-Eleven 2555 500
7,000 2556
7-Eleven
7-Eleven
34
2554 ()

7-Eleven
1) (Corporate Stores)
2) (Franchise Stores)
7-Eleven (Exclusive Right)
7 7-Eleven, Inc. Eleven
7-Eleven Area License
Agreement

7-Eleven

2554 6,276

7-Eleven

7-Eleven 3

( : )
2552
2553
2554

2554
2,671
2,794
2,834
2,926
92
1,813
2,130
2,541
2,884
343
294
346
415
466
51
4,778
5,270
5,790
6,276
486
36
2551
2554 ()
3) (Sub Area
License Stores)
7-Eleven
4

7-Eleven

7-Eleven

2

72.8
27.2

700
ATM 5,400

38
2554 ()

7-Eleven
7Eleven 7.6 2554
7.1 2553
7-Eleven

(Store Cluster)

7-Eleven

2554

1

( ) 4
9 3.7

(Supply Chain
Disruption)

1-6

40
2554 ()

2554
10
4 2554
1 2555
2555
4.4 2555
( 21 .. 2554)

30 23
2555 20 2556

2554
9-10 6-7
2555
8-9

2554
2553

(Community Mall)

(One Stop Shopping)
2554
(Chain Store)
950
7-Eleven 486

( : )
2551
2552
2553
2554
7,288
7,906
8,883
9,773
- 7-Eleven
4,065
4,462
4,920
5,350
3,223
3,444
3,963
4,423
1,961
2,012
2,075
2,135
713
808
870
926
1,248
1,204
1,205
1,209
9,249
9,918
10,958
11,908
- 7-Eleven

: (Chain Store)
: ()
42
2554 ()

2554

Know-how

2554

1.

-
Convenience Food Store

44
2554 ()

(Ready to Eat) 20

(Team
Merchandising)
Know-how (Best Practice)

(Food Safety)

2.

-
10
400-500

7,000 2556

(Modern Lifestyle)

7-Eleven

(Team Merchandising)

FBO (First Best Only)

7-Eleven
46
2554 ()

3.

4. (Store
Support Center - SSC)

(SSC)

5.

(Competency)

PDCA: Plan Do Check
Act KM: Knowledge
Management LO: Learning Organization

48
2554 ()

(Best Practice)

2554
1

4

(GMP - Good Manufacturing Practice)

Taste of Happiness Every Meal at 7-Eleven
...

...
7-Eleven serves satisfying menus for your choice every meal whether light, medium or heavy
Happiness in matching different menus
Fun in selecting new tasting food and drinks before others
Including famous food from each region with OTOP award quality
Anytime feeling hungry, come for the taste of happiness at 7-Eleven

Risk Factors
1.
7-Eleven

7-Eleven, Inc.
7 2531
7Eleven

7-Eleven,
Inc. 20 2546 7-Eleven, Inc.

(CPG) 7-Eleven, Inc.
7-Eleven, Inc.

7-Eleven, Inc.
CPG 7-Eleven, Inc.
7-Eleven,
Inc.

23
7-Eleven, Inc.

CPG 7Eleven, Inc.
7-Eleven

CPG 7-Eleven, Inc.
52
2554 ()
2.

7-Eleven
6,276

7-Eleven

7-Eleven

3.

(POS & Store Controller)
(Warehouse Management System)

7-Eleven

2

2

(BCM: Business Continuity Management)

4.

CPG

30
2554
48.06

54
2554 ()
5.

...
... ...

...
...
.. 2551

(Supplier)
2,500 6,276

(Quality Assurance)

Product Liability Committee

Customer Care
Call Center
24

Shareholding Structure and Management

31 2554 4,500,000,000 4,493,148,024

4,493,148,024 1

30 2554
1. .. *
1,346,642,200
29.97
2. *
764,946,000
17.02
3. American International Assurance Company, Limited-Di-Life
206,651,900
4.60
4. State Street Bank Europe Limited
179,887,627
4.00
5. Chase Nominees Limited
163,488,896
3.64
6.
154,536,303
3.44
7. Albouys Nominees Limited
113,343,100
2.52
8. HSBC (Singapore) Nominees Pte Ltd
99,754,301
2.22
9. Government of Singapore Investment Corporation
95,279,500
2.12
10. State Street Bank and Trust Company
92,205,467
2.05
11.
90,000,000
2.00
12. ()*
47,860,000
1.07
13.
1,138,552,730
25.34
4,493,148,024
100.00

* 48.06
50
56
2554 ()
Management Structure
Board of Directors
Chief Executive Officer
Deputy Chief Executive Officer
Managing Director
Senior Assistant Chief Executive Officer Human Resource
Executive Vice President Operation, Marketing, and

Human Resource
Senior Vice President Accounting and Finance

Definition of executive according to notification who shall declare remuneration
58
2554 ()

Audit Committee
Senior Vice President Purchasing and Distribution
Senior Vice President General Management
Senior Vice President Information Technology
Company Secretary
59
() ()
() () ()

()
2554 15
11 ( 5 )
4

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
. .

.
...

*
**
**
**
**
**
*
*
*

5 4 2554
*
**

60
2554 ()
1 8
1. 0.5%

2.

2

3.

4.

2
62
2554 ()
5.

2
6.

2

2
7.

8.

0.5%

9.

1 9

(Collective Decision)

4 6

.

.

.

1.

2.

64
2554 ()
3.

4.

3 4
3 4

3
()

1.
2.

3.

4. 1

2553 28 2553
3

1. . .
2.
3.
66
2554 ()

1.

2. (Internal
Control) (Internal
Audit)

3.

4.

1
5.

6.

.

68
2554 ()
.

.

.
.

.
(Charter)
.

7.

2554 ()

( 15 )

(5 )

( 3 )

(12 )

(1 )
1. . .
5/5
12/12
1/1
2.
5/5
12/12
1/1
3.
5/5
12/12
1/1
4. .
5/5
1/1
5. ...
2/5
0/1
6.
2/5
0/1
7.
5/5
1/1
8.
3/5
1/1
9.
5/5
1/1
10.
1/5
0/1
11.
1/5
0/1
12.
5/5
0/1
13.
4/5
1/1
14.
5/5
1/1
15.
5/5
1/1

* 4 2554
()

1.
.
70
2554 ()
.

.

2.

3.

()

13
1.

2.

3.

4.

5.

6.
7.
72
2554 ()
8.

200 1
9. 200
1
10.
200
1
11.

200 1
12.
200 1
13.

/

()
31 2554

1.
2.
3.
4.
5.
6.
7.
8.
9.

* .

1.

74
2554 ()
1.1
1.2

1.3 ...
...

2.

2.1

2.2

2.3
76
2554 ()
3.

3.1

3.2

3.3

()
1.20
3.74
1.92
5.99
0.76
3.00
1.20
3.74
0.96
3.00
1.44
4.49
2.40
7.49
9.88

(2 )
(2 ) *

(3 )

(5 )

15

31.45
41.33

EJIP

* 1 4 2554
78
()
2554 ()
244.79
286.12
()
-

() (Audit Fee)
2554

4323
4.1

11 1 Lotus
Distribution Investment Limited 2.71
1 Successor
Investments Limited
102,000

() (Non-audit Service)
2554

0.12

2554 ( 31 2554)
() *
23,711
() *
8,002
()
()
80
2554 ()
31,713
9,314

Building Thai Society with Volunteer Hearts

...

Because CP All is part of Thai society

We have created worthwhile projects and activities with dedicated employee volunteers
To make surrounding communities pleasant and strong, including energy saving and
environmental conservation
Instilling Dharma and improving intellect in terms of education
Improving the quality of life of Thai society

Compliance with Good Corporate
Governance Principles

()

5

84
2554 ()
2554

(Company Corporate
Governance Assessment Report) 2554

2554

22 2554 3

16
www.cpall.co.th 30

2554
8
2554
30
5

2554

1.

2.

3.

4.

5.

6.
30

86
2554 ()

( ...)
(.)

14
1

2554
93.03 100

86.84

2554

1.
88
2554 ()

2554
2.
1 1

(Business Ethics and Code of

Conduct)

2554
90
2554 ()
:

:

Call Center
:

President Award Chairman Award

(Employee Joint Investment
Program - EJIP)

7
:

/

92
2554 ()

E-Auction
:

:

56-1

()
119 16 5
10120
0-2648-2770 0-2679-0057
Email: kidsada@cpall.co.th

( 56-1)

(Investor Relations)

(Investor Information Release)

(Powerpoint
Presentation)

2554
(Analysts Meeting) 3
(Webcast)
.

13

4

http://www.cpall.co.th/
investor.aspx

94
2554 ()
()
119 12 5
10120
0-2648-2501 0-2679-0050
Email: investor@cpall.co.th

2554

1.

2.

3.

4.

0.156

5.

6.

7. 2554
8.

(Thai Institute of Directors Association/
IOD)

1.
1.1 15

. 5 (
1 )
. (Executive Director) 4
. (Non-Executive
Director) 6
96
2554 ()
1.2 3

1.3
...

1.4

1.5

2.
3 1 3

3.
98
2554 ()

(IOD)

Crisis Management

2

4.
4.1
1
1

4.2 2554 5

100
2554 ()
4.3

7

4.4

4.5
5.
5.1

2

2554

2547
2554
9.92
0.50
2554

31.45

5.2

102
2554 ()

Employee Joint Investment
Program (EJIP) 2552-2555 (
)

6.
6.1

(IOD)

6.2

6.3

( )

7.

7.1
104
2554 ()

2554
1

. .
..

7.2

(insider
trading)

(E-mail)
1

( 59-2)
... 3
...
...

8.
106
2554 ()

2554
Diverse Products and Services Serving Needs of All Customer Groups
... 2,500
24 .

... ...
7-Eleven assorting over 2,500 diverse quality products to cater to needs

Customers can easily find products, acquainted with the store that is convenient and safe 24 hours
Ready to serve with our heart, amicable all the time
You can find happiness and convenience near your home at 7-Eleven
Research and Development

Know-how
7-Eleven

7-Eleven

110
2554 ()

(Customer
& Market Intelligence Project)
Business Intelligence

.
(Catalog Order)

(Book Smile)

(Kudsan)
(eXta) www.ShopAt7.com

(Convenience Food
Store)
2554
7-Eleven

(Know-how)

(Customer Relationship Improvement Customer
Experience Monitoring)
(Customer Relationship
Improvement)

7-Eleven
(Customer
Experience Monitoring)
(Tracking Study)

112
2554 ()

(Chilled Meal Box)

2554

2554
1,700
2,500 2555
(Product & Service
Innovation)


(Best Practice)
7- Eleven

TrueMove H Wifi
15 7-Eleven 2,500
54 31
2555

Wifi 7-Eleven

114
2554 ()

(Employee Relationship Study)

2554
(Field Consultant - FC)
(Innovation Culture)

President Award

7-Eleven
President Award

7-Eleven

. .

(Video Conference)

(Advanced Retail Management)
(Total Franchise Management)

.
2551
2554 10

(CSR)
(Franchisee Engagement Index)

3
2554
4 13

7-Eleven
116
2554 ()

Future Projects
7-Eleven
2555 7-Eleven
500

3.7

3
25 (
) 3
2,000

2555
6
600

2.1 2555
1,300 - 1,400

4 (DC4)
(DC5)
2554
7-Eleven

1
500
2555

118
2554 ()
Other Information

2531
- 7-Eleven 7-Eleven, Inc.
- 7-Eleven

2533
- .. ..

2537
-

2539
- ..

2540
- (DC4)

2541
- Lotus Distribution Investment Limited
-
- 7-Eleven 1,000

2542
- ()

2543
- The China Retail Fund, LDC American International
Group Yangtze Supermarket Investment Co., Ltd.

- Shanghai Lotus Supermarket Chain Store Co., Ltd.

2544
- 8

120
2554 ()
2545
- 7-Eleven 2,000
- . () 7-Eleven
.

2546
- ()
-
-
-

2547
-
- (Thailand Quality Class: TQC)

2548
- 7-Eleven 3,000
-

2549
- (DC5)
- Smart Purse
Smart Purse
-

2550
-
-
- .. ()
() CP7-11 CPALL

2551
- 1,600 28 2551
- 31 2551
- Asias 200 Most-Admired Companies
The Wall Street Journal Asia

122
2554 ()
2552
124
- 7-Eleven 5,000
- (Employee
Joint Investment Program EJIP) 1 2552 30 2555
3
- 20 7-Eleven

-
- 1 10 2552 Thailands
Most Innovative Companies 2552

2553
- (CDC) 2
- ()
1 3
- 1
Retail Asia-Pacific Top
500 Ranking 2010 Awards
- (Best CEO
Awards) . 2010 .
CEO SAA Awards for Listed
Companies
- CFO
SAA Awards for Listed Companies
- C.P.
Lotus Corporation (C.P. Lotus) C.P. Holding (BVI) Investment Company Limited (CPH)
966.5 3,787.7 30
2553
-
23 2553

2554
-
- 1 50
(Asias Fab 50 Companies)

-
2554 (Top Corporate Brands 2011)

-
4 2555

2554 ()

Thais Overcoming the Flood Crisis Together
...

Thai people do not desert one another. 7-Eleven stands by all households during the flood crisis
7-Eleven is aware of the hardship of all customer groups
And is determined to serve all customers to its utmost ability
With the network of stores available, distributing products and services to customers everywhere
To relieve the sufferings faced by the people who are like our neighbors

7-Eleven for Thai Society
() 7-Eleven

.. 2536

8
7
()

( )

2545

435
11

128
2554 ()

2 8

174

, .. , ,
, , , ,
,

2551

(KM : Knowledge Management)

32

BOOK START

6 /
3

508

15

2539

25392554
12,535

130
2554 ()
16 ...

16

3 1

11

11

4,000

2,300,000

2553 5

18

. . 29

200

. . .. 2548

7-Eleven

3,500

2549

132
2554 ()

20
2551

10 37 ..
2552

20
5,200

2550
2553
Work-based Learning
3

2

(M.B.A.) (
)

3,000
Advanced Retail Management (ARM)
11 500

18

2536

134
2554 ()
3

45

WWF

7-Eleven

7-Eleven
7-Eleven 2554
100
-

500
2554

LED (Opentype)
(Vault)

25

(Green Product) 7-Eleven

13
3,600

-
2554

7Eleven 24

10

136
2554 ()

() 7-Eleven

29 - 2554

2

25 7-Eleven 11

23 2554 - 3 2555
2554

Dhanin Chearavanont Asias 2011 Businessman of the Year

(..)
()
2554 72
40 1 5
3
Dhanin Chearavanont, Chairman and CEO of the Charoen Phokphand Group (CP Group) and
Chairman of CP All Public Company Limited, who has a strong determination make Thailand the
Kitchen of the World, was recognized by Forbes Asia as Asias 2011 Businessman of the Year at
the age of 72. He has been successful in making CP Group a world leading food company, playing an
important role in generating income for rural communities and expanding the food export market to
over 40 countries worldwide. In addition, more than one fifth of the Groups revenue comes from the
retailing business which is rapidly growing, with the third highest number of 7-Eleven stores in the world.
1 50
2554
CP All Asias 2011 Fab 50 Companies

1 50
(Asias Fab 50 Companies)

TQM (Total Quality Management)

CP All has been recognized by Forbes Asia as Asias Fab 50 Companies.
Its strength lies in management using the Total Quality Management (TQM) system
that focuses on catering to customers needs and corporate social responsibility,
which has enabled the Company to grow sustainably.
Related Transactions
2554
( 5
31
2554)

2554

2554

31 2554 1,156
0.7

2554

31 2554 31
90
2554 16,230
18.9 13.9

2554
31 2554 226 3.9
165
32.9

2554

31 2554
3,379 31
13.9 2554 94 0.3

31 2554
2554
41
4.0

31 2554
64 0.4

140
2554 ()
2554

31
2554 9 0.03

2554
208 0.6

.. 2546
. 21/2551

142
2554 ()

Management Discussion and Analysis of Financial
Status and Operation Results
31 2554
31 2553
()
7Eleven 7Eleven 6,276

7-Eleven

7Eleven
144
2554 ()
2554
161,890 2553 15.0
2554
155,360 2553
15.1
165,179 2 (1)
92 (2)
8

7-Eleven 486
500

78,316 2553 82,265 2554
2554
38,497 2553
14.7

25.1
2553 0.2

24.5 2553 24.3 2554

2554
34,032 2553
12.7
1) 9,729
28.6

2) 7,395
2553

21.7

2554 21.4
2553 21.0 2554
(Operating Leverage)

146
2554 ()
2554 8,008
1.78 1,344
20.2 2553
6,663 1.48
40.8
2553 36.5

2554
152,073
20,417 15.5

8.4 2553 486
7-Eleven (Same Store Sales Growth)

4.8
1,200
50

72.8 27.2
2554 74.9 2553

75.1
(Product Mix)

2554
75.7 2553
75.5

24.5 2553 24.3 2554
32,209 2553
37,007 2554 14.9
3,953
13.1

9,926 2553 18.7

7,274 2553 18.4

7-Eleven 2554
1,503 20.7 2553
1,164 2553
19.8

31 2554
31 2554
55,341 15.5
7-Eleven
17,191 2553
18,937 2554

148
2554 ()
31 2554
33,642 12.3 2553

31 2554
21,699 20.8

31 2554 31
2553

31 2554

14,202
25.7

2554
12,590 2.0
2553
47 2554
24
72

2554
9,638 148.9 2553

7-Eleven
4,156 2553 4,260
1 5,053

2554
4,491 16.9 2553
2554 ()
2553 1.0
4,493 2553
2552
0.8 3,595

0.4

1,797 2553
5,392

7Eleven

150
2554 ()

(Best Sellers)
(Book Smile)
7-Eleven

7-Eleven

2555 1

15,000
300 1 2555

30 23
2555 20
2556

Audit Committees Report

3 .

3

2554
12 3

3

1.
2554

152
2554 ()
2.

2554

3.

4.

5.
154
2554 ()
6.

7.

4
2553
2555

2

2555

31 2555

(.. )

Board of Directors Statement of Responsibility

for Financial Reports
()

31
2554

( )

156
2554 ()
()
31 2554

( )

Summary of the Employee Joint Investment Program (EJIP)
Employee Joint Investment Program (EJIP)

(Long-term Incentives)

1.

(
) (Dollar Cost Average)

2.
EJIP
158
2554 ()

( 1 )

CPALL

: 5 7 ()
: 80
2552 - 2555 ( 3 )
-
-

(Dividend Gain)
(Capital Gain)

(Rights Issue) (Warrant) (Shareholders Meeting)

3.
(
) 3
160
2554 ()

31 2554
Shareholdings of the Company by Directors and Management
. .
()
2553
2554
0
0
455,599
340,739
4,912
4,912
... 1,2
765,738
765,738
5,897,4043
4,689,3083
111,198
111,198
152,401
152,401
707,3353
753,3593
90,1743
133,2573
53,6763
79,2783
35,3613
112,8373
74,7283
103,3333
294,8633
295,2253
484,9413
292,4253
305,6533
66,5723
162

1. 2553 28 2553
2. 4 2554
3. (EJIP)
- /

2554 ()
Subsidiaries Information
31 2554

:
:

:
:
:

70
10
99.99

:

:

:
:
:

600
10
99.99

:
:

:
:
:

20
10
99.99

:
:

:
:
:

2
10
99.99

:
:

:
:
:

1
10
99.99

:
:

:
:
:

2
10
99.99
..
()
()
164
2554 ()

:
:

:
:
:

810
10
99.99

:

:

:
:
:

1,600
10
72.64

:

:

:
:
:

1
10
99.99

Lotus Distribution Investment Limited

:
:

:
:

116.2
100

:
:

:
:

1
100

:
:

:
:

2
100
Successor Investments Limited

Nanjing Zheng Yi Xin Trading Co., Ltd.

Annual Financial Statements and Audit Report
of Certified Public Accountant
31 2554 2553
For the years ended 31 December 2011 and 2010
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2555
r () n
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31
2554
2553 31 2554 2553
2554
2554
2553
2553
(n)
(n)
()
r
n
14,201,712,209
15,715,769,103
10,804,492,327
12,179,562,440
9,893,328,680
4,435,563,060
5,437,163,051
398,417,012
5, 8
476,647,510
473,505,316
170,569,581
150,983,028
5, 9
499,891,661
752,059,798
645,975,606
963,192,069
5, 10
8,642,208,577
6,517,558,870
7,901,008,700
6,019,330,055
5, 11
2,690,265,324
2,818,429,051
2,525,941,702
2,734,495,951
36,404,053,961
30,712,885,198
27,485,150,967
22,445,980,555
6,504,828,995
6,504,828,995
r
rn
n
12
18,000,000
18,000,000
1,741,111,582
690,883,156
1,740,700,000
690,883,156
290,000,000
263,000,000
5, 13
14,993,990,443
14,524,789,535
11,743,397,149
11,428,309,749
rn
821,084,172
783,129,066
449,680,849
365,636,639
311,132,620
299,964,387
311,132,620
299,964,387
1,051,494,748
892,465,731
1,359,275,152
1,230,410,459
rn
18,936,813,565
17,191,231,875
22,417,014,765
20,783,033,385
55,340,867,526
47,904,117,073
49,902,165,732
43,229,013,940
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24,393,114,291
21,612,698,348
20,005,235,776
17,481,777,873
1,138,285,191
1,090,390,263
975,339,884
974,492,747
4,945,513,129
4,666,237,959
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6,631,787,482
30,479,086,081
27,369,326,570
28,466,403,739
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3,162,927,624
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27,468,799,561
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31 2554 2553
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4,500,000,000
4,500,000,000
4,500,000,000
4,500,000,000
4,493,148,024
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4,493,148,024
1,684,316,879
1,684,316,879
1,684,316,879
1,684,316,879
450,000,000
450,000,000
450,000,000
450,000,000
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11,710,127,967
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21,490,604,783
17,755,671,457
18,541,073,544
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208,249,038
202,514,198
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21,698,853,821
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18,541,073,544
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155,359,866,920
134,953,814,479
152,072,584,456
131,655,802,690
450,590,597
339,202,521
372,216,302
132,934,450
46,310
37,120
499,992,730
463,993,348
216,304,490
5,459,702
5,862,973,715
5,445,649,276
6,275,955,177
5,839,157,659
161,889,782,032
140,738,703,396
159,226,208,367
138,091,888,147
10
116,862,567,472
101,396,247,897
115,066,016,392
99,446,319,865
10, 23
27,133,503,093
24,200,632,889
27,238,423,231
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5,589,024,240
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5,688,179,130
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305,652,676
288,952,748
305,652,676
288,952,748
106,608,248
3,460,042
11,868
111,706
150,895,010,450
131,581,577,728
149,300,671,119
129,727,635,345
10,994,771,582
9,157,125,668
9,925,537,248
8,364,252,802
2,981,460,788
8,013,310,794
2,487,358,316
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2,651,530,059
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2,221,683,057
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98,574,661
80,768,333
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2,981,460,788
265,775,421
2,900,446,308
108,606,807
83,939,748
(339,202,521)
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111,706
2,487,358,316
217,561,434
2,761,135,624
58,244,009
80,768,333
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2,651,530,059
175,748,500
2,524,094,759
69,335,500
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192,900,000
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36,245,862
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305,722,460
874,985,432
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424,276,456
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431,235,936
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394,536,688
182,653,821
327,632,298
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37,120
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2553
cpallt3
nnono
nono
e
9,925
(2,651)
7,274
8,364
(2,221)
6,143
o
2554
2553
r () n
ne 31 2554 2553
249
1,495
(331)
1,164
2554
73
(o)
1,237
(266)
971
2553
(425)
(425)
(444)
(444)
n
2554
2553
10,995
(2,982)
8,013
2554
9,157
(2,487)
6,670
2553
2554 ()
20,005
2,283
9,073
31,361
oo
on
cpallt3
10,804
5,437
171
7,901
1,741
11,743
450
311
11,344
49,902
17,482
1,944
8,043
27,469
12,180
398
151
6,019
691
11,428
366
300
11,696
43,229
o
2554
2553
o
o
r
rn
n
r
r
r () n
ne 31 2554 2553
250
4,705
454
1,861
7,020
3,398
4,456
2,749
756
3,297
299
2,399
17,354
2554
74
4,575
500
1,485
6,560
(317)
(332)
(4,090)
(4,739)
(444)
(361)
(3,278)
(4,083)
n
2553
2554
2553
(o)
3,536
4,038
3,041
(2,443)
(2,718)
519
(15)
(20)
3,185
(46)
(88)
312
72
105
1,379
(9,483)
(8,614)
16,010
(11,915)
(11,335)
24,393
2,405
6,844
33,642
14,202
9,893
477
8,642
1,741
14,994
821
311
4,260
55,341
2554
21,613
2,083
6,250
29,946
15,716
4,436
474
6,518
691
14,525
783
300
4,461
47,904
2553
5,711
2,524
69
84
37
4,905
2,761
58
81
36
cpallt3
ooooo
rn
r
nr
ni
n
nn - rn
nn - n
n
r
o
2554
2553
r () n
ne 31 2554 2553
251
155,360
50,761
14,991
2554
75
850
521
49
-
2554
134,954
43,753
14,520
2553
4,580
3
2554
(o)
4,151
5
2553
n
2553
2554
2553
(o)
573
(158)
(122)
518
(159)
(142)
46
(9)
(6)
-
155,360
55,341
14,994
2554
36
5,597
3,123
98
81
2554
134,954
47,904
14,525
2553
38
6,162
2,900
109
84
2553
r () n
ne 31 2554 2553
22
2554
2553
onn
onoo
o
23
2,399
(o)
2,607
2,399
2,607
898
2,566
5,863
824
2,015
5,446
898
2,979
6,276
824
2,408
5,839
non
2554
2553
no
non
n
nn
nnn
nnn
252
2554
2553
2554 ()
7,395
5,289
3,061
3,002
2,644
2,192
3,551
27,134
2554
2553
(o)
5,894
7,395
4,857
5,069
2,868
3,048
2,690
2,996
2,655
2,659
2,043
2,328
3,194
3,743
24,201
27,238
5,894
4,665
2,854
2,683
2,670
2,163
3,372
24,301
r () n
ne 31 2554 2553
24
non
non
nn
nnn
n
25
2554
2553
2554
2553
(o)
4,135
3,493
3,939
3,403
492
464
484
457
442
417
357
326
169
168
136
135
1,355
1,047
1,775
1,367
6,593
5,589
6,691
5,688
nonr
2554
2553
n
n
no
no
nf
11,173
580
276
87
29
119
12,264
2554
2553
(o)
10,038
8,943
444
381
253
225
79
70
26
523
133
23
10,973
10,165
7,963
333
205
64
489
26
9,080
nonn
n oo }o 2
nno o}non
o}o
on
253
r () n
ne 31 2554 2553
26
non
ornono non
o
n
o
o
nonr
n
nn - rn
nn - n
nn
n
nn
no
oo
oo
non
non
no
27
2554
2553
(1,984)
108,745
3,836
(797)
92,846
3,512
(1,842)
114,038
-
(756)
97,617
-
12,264
3,123
98
81
3,681
3,482
2,698
7,395
7,476
10,973
2,900
109
84
3,225
3,280
2,678
5,894
6,771
10,165
2,761
58
81
3,540
3,246
2,659
7,395
7,200
9,080
2,524
69
84
3,189
3,045
2,670
5,894
6,308
150,895
131,475
149,301
129,724
25
13
nono
2554
2553
o{
e{
254
(o)
2554
2553
2,981
2554 ()
78
(o)
2,487
2554
2553
2,652
2,222
r () n
ne 31 2554 2553
one 31
2554 2553 nneo
nnoonononon
nonono
o
28
rn
noonnor
o o n n .. 2520
o o o
() oooono
n
() o o o o o
non
() oooon }oo
n } 1 e no
()
o o o o n o o n
} 1 e no
()
oono {onooo
} o o o
n
() oonoo 25
n
255
r () n
ne 31 2554 2553
o o o n n n n e 31
2554 2553
2554
2553
(o)
31
38
3,517
3,095
3,548
3,133
}on nnoo
n onn
29
no
none 31 2554 2553 e}
noo ononen
o
e}noo
onne
n
no ()
256
2554 ()
2554
2553
2554
2553
(o/oo)
8,008
6,663
7,274
6,143
4,493
1.78
4,493
1.48
4,493
1.62
4,493
1.37
r () n
ne 31 2554 2553
30
{
ooe 28 2553 ooo
}nooe 2552 }{ o 0.80 oo
4,493,148,024 o } 3,595 o {nonooo
o 24 2553
_9 2553 oo
{no 30 2553 }{ o 0.40
oo} 4,493,148,024 o } 1,797 o {n
nonoooo 2553
ooe 22 2554 ooo
}nooe 2553 }{o 1.40 oo
4,493,148,024 o } 6,290 o {e 2553 n
o 1.40 o{ne 2553 o 0.40 (
1,797 o) 9 2553 on{
oo 1 ( 4,493 o) oooo 19
2554
31
o
n
n non nno
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o noo
oonnnon
n
81
257
r () n
r () n
r
()
n r
e()
31
2554 2553
n
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ne 31 2554 2553
ne
31 2554 2553
n on
rn on
n
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n
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on
n
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n
o
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n
ro
n
o
o
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r
ono

oo
n
n
n
n
n
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n
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n
o
o
}
r
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no

oo
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rn
o
o
oo
n
oo
{
oo
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o
o
o
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rr
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n
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non onn
or}oo 31 2554 2553

or}oo 31 2554 2553
o
r}oo 31 2554 2553
r }oo 31 2554 2553
1
e
1
o 1 e
n
n1
5eee 5 e
(oo)
1 e nn (o
5 e)
5 e
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n 15 ee 5 e
(o)
(o)
1 e nn (o
5 e)
5 e
o)
(o
2554
2554
(o)
(o)
2554
2554

-
0.60 - 4.35
6,273

6,273
0.60
4.35
6,273
6,273
-
2.10
r}
3,620
3,620
0.60 - 4.25
4.35
6,273
6,273
4.25
- r} 2.10
3,620
3,620
0.60 -- 4.25
4.35
6,273
6,273
9,893
9,893
-
r} 2.10
3,620
3,620
9,893
9,893
- r} 2.10 - 4.25
3,620
3,620
9,893
9,893
9,893
9,893
n
n
r} 2.60 - 5.90
-n
1,741
1,741
-n
2.60
5.90
1,741
1,741
r} 2.60 - 5.90
-
1,741
1,741
1,741
1,741
- r} 2.60 - 5.90
1,741
1,741
-1,741
-1,741
- 1,741
1,741
82
258 2554 ()
82
82

n
-
}
2.60
- 5.90n
rr
()
9,893
9,893
1,741
1,741
1,741
1,741
ne 31 2554 2553
82
1 e
o
(o)
2553
-
0.80 - 0.975
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n
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2554
- r}
n
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o
1.75 - 5.90
o
(o)
1 e
nn 5 e 5 e
(o)
4,038
398
4,436
4,038
398
4,436
691
691
691
691
1 e
1 e nn 5 e 5 e
(o)
2.65 - 4.35
2.10 - 4.25
2,337
3,100
5,437
2,337
3,100
5,437
2.60 - 5.90
1,741
1,741
3.50
290
2,031
290
2,031
259
r () n
ne 31 2554 2553
2553
- r}
n
- r}
- oon
o
o
(o)
1 e
1 e nn 5 e 5 e
(o)
1.60 - 2.10
398
398
398
398
1.75 - 5.90
691
691
2.375
263
954
263
954
oonoo 31 2554 2553
2554
n
- on
oo
2553
n
- on
oo
260
o
(o)
1 e
1 e
nn 5 e 5 e
(o)
1.37 - 2.50
115
115
1,986
1,986
2,101
2,101
0.50 - 1.625
133
133
1,727
1,727
1,860
1,860
2554 ()
84
r () n
ne 31 2554 2553
2554
n
- on
oo
2553
n
- on
oo
o
(o)
1 e
1 e nn 5 e 5 e
(o)
1.37 - 2.50
1,986
1,986
1,986
1,986
0.50 - 1.375
1,727
1,727
1,727
1,727
n
nn oo}
n nonno nn
e jr}n
nnonoo }oo
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31 2554 2553 nn}
r}n
n
n
n
rn
2554
2553
2554
2553
(o)
484
135
1
3
97
1
85
261
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ne 31 2554 2553
n
n
n
o
n
r
n
n
ooo
n
262
2554 ()
2554
2553
2554
2553
(o)
3,936
1,037
1,037
4,038
-
1,037
1,037
rr

rr
2
2
1
1
2
2
1
rr
20
53
23
12
40
6
4
4
8
-
11
11
3
1
24
11
4
1
r () n
ne 31 2554 2553
n
n
n
n
2554
2553
2554
2553
(o)
30
14
12
6
28
1
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3
22
5
37
o
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o
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ononno
on
n o n n
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263
r () n
ne 31 2554 2553
n
dnonr
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n ond
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32
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2554
2553
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264
13
5,459
60
(1,598)
3,921
2554 ()
88
2554
2553
(o)
6,050
4,762
(104)
25
(1,853)
4,093
(1,421)
3,366
5,608
(98)
(1,672)
3,838
r () n
ne 31 2554 2553
33
n o
ni
noo (ono
nno
o
r)
2554
2553
2554
2553
(o)
31
21
nno
e
e nnoe
oe
2554
2553
2554
2553
(o)
3,002
3,399
2,969
3,424
5,436
4,730
5,391
4,697
3
2
7,735
8,790
7,666
8,862
nn n r } 1
15 e ne 2555 e 2563
2554
2553
rnoo
o
61
2554
2553
(o)
36
89
265
r () n
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31 2554 nn ( rr ) o
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266
2554 ()
r () n
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n oo n}
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267

r
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r
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31
2554
2553

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31
2554
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31
2554
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2553
34
34
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34
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2554
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31
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31
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31
31
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31
31
2554
31
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31 2554 on 31
2554
2554
2554
2554
2554 ()
92
268
92
92
92
92
r () n
ne 31 2554 2553
2554
o
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12 o:
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2554
(o)
236
(236)
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287
(282)
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ne 2555 n
21 ( 2552) - n
21 no
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21 oon n o
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93
269
r () n
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35
n
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oo
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n
n
n
n
(o)
(5,791)
345
(5,446)
(6,312)
473
(5,839)
98,837
8,522
260
2,559
(2,933)
29
-
101,396
5,589
289
97,015
8,621
260
2,431
(2,933)
29
-
99,446
5,688
289
nonnn
270
2554 ()

Annual Report 2011 TH

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2

Directors and Management

Research and Development

Messages from the Chairman

Summary of the Employee

7-Eleven for Thai Society

Management Discussion and

Audit Committees Report

Annual Financial Statements

we desire to see smiles

We serve convenience to all

To create customer engagement

service assortment by Harmony

and to enhance good relations with

Summary of Financial Information

CP All Public Company Limited

and its Subsidiaries

2552 I 2009 2553 I 2010 2554 I 2011

Annual Report 2011 CP All Public Company Limited

Messages from the Chairman and the Chief Executive Officer

Prof. Dr. Komain Bhatarabhirom

Mr. Pridi Boonyoung

Mr. Padoong Techasarintr

Prof. Suphachai Phisitvanich

Mr. Dhanin Chearavanont

Mr. Korsak Chairasmisak

Mr. Umroong Sanphasitvong

Mr. Soopakij Chearavanont

Mr. Narong Chearavanont

Mr. Prasert Jarupanich

Mr. Pittaya Jearavisitkul

Mr. Piyawat Titasattavorakul

Mr. Tanin Buranamanit

Mr. Supot Shitgasornpongse

Mr. Korsak Chairasmisak

Mr. Tanin Buranamanit

Mr. Taweesak Kaewrathtanapattama

Mr. Chuan Nimkittikul

Mr. Kosa Pongsupath

Annual Report 2011 CP All Public Company Limited

Over 2 decades of bonds like neighbors

Overview of Business Operations

Counter Service Company Limited (CS) provides

a bill payment service business

(CPRAM) manufactures and sells of frozen food

distributes and repairs retail equipment

(with business alliances) offers product and

service payment through Smart Purse electronic

provides information technology services

marketing consulting services

provides logistics services

educational ser vices through Panyapiwat

Annual Report 2011 CP All Public Company Limited

In addition, the Company has also expanded its own

of CP All Public Company Limited

As at December 31, 2011

British Virgin Island

Annual Report 2011 CP All Public Company Limited

Support Center - SSC)

(GMP - Good Manufacturing Practice)

CPG 7-Eleven, Inc.

Shareholding Structure and Management

31 2554 4,500,000,000 4,493,148,024

3. American International Assurance Company, Limited-Di-Life