ResumesForVIPs TwoFreeChapters October071 PDF

Copyright 2013 Sylvester Nkongho.
www.JobgettingFormula.com/vipresume/
Phone: (+1) 832 638 1021
No part of this book may be reproduced or transmitted in any form or by
any means without written permission from the author, except for brief
quotations in critical reviews or articles.
All rights reserved.
ISBN - 10: 1492704113
ISBN-13: 978-1492704119
Sample
VIP-Reserved Resumes
And
PROOF That They Get
Interviews
The New Breakthrough VIP-Reserved Resume That Gets Interviews Over and Over Again
Proof
Sample #1 (Emelindas 7-page VIP-Reserved Rsum):

Download sample at: http://JobgettingFormula.com/vipresume/
Exhibit 1: Interview Invitation for Emelinda Kiven, RN California,

USA.
She got called for interviews in less than 7 days with a 7-page resume!
Read below and notice that she said: I have to admit, in all my career,
this is the quickest I have ever been contacted for interviews. It truly is a
result-producing resume formula.
Below: Screenshot of Emelindas email to me:
Below: Content of Emelindas email to me (for you to see clearly):

Thank you. So, like I told you briefly over the phone earlier...i submitted
my application package for two positions in different departments in the
same hospital and then received notification that I was screened and
deemed qualified for both positions. The HR department then forwarded
my file with a referral to the hiring unit, in this case, the nurse managers
of both departments. This referral is basically a recommendation for
them to carry on and schedule an interview. So far, I have an interview
scheduled for Aug 5 th with medical surgical nurse manager and now
waiting to hear from the mental health nurse manager. I bet it'll be one of
these days. The mental health position only closed yesterday and I
received the notification letter just today. I have to admit, in all my
career, this is the quickest I have ever been contacted for
interviews. It truly is a result-producing resume formula.
thanks,
kiki
vi
Proof
Exhibit 1 (contd): Heres the original referral email for Emelinda

Kiven.
vii
Below: Emelindas old, me-too, mediocre rsum (the beforeversion):

viii
Proof
Sample #2 (Alains 8-page VIP-Reserved Rsum):

ix
Exhibit 2: Interview Invitation for Alain Patrice Edouke,

Operations Manager, Aggreko Cameroon.
Below: Screenshot of Alains forwarded email to me about the interview
invitation:
Proof
Below: Content of Alains forwarded email to me about interview

for you to see clearly):
----- Mail transfr ----De : James Chinda Mah <james.chindamah@external.gdfsuez.com>
: "'apedouke@yahoo.fr'" <apedouke@yahoo.fr>
Cc : Philippe Miquel <philippe.miquel@gdfsuez.com>
Envoy le : Mardi 16 juillet 2013 11h16
Objet : Interview
Hi Mr Edouke Alain Patrice.

Following your interest to work for GDF SUEZ LNG Cameroon Sarl as
Technical Coordinator, you are cordially invited to attend an interview
on Monday the 22th of July, 2013 at our Yaound Office situated at
Nouvelle Route Bastos near UNDP time 10.00am prompt.
Kindly confirm your availability by return mail. We are also reachable by
phone +237 795 222 34 or +237 797 028 06
If you do have any queries, do revert.
We look forward to hear from you.
Kind Regards
James Chinda Mah
Interim DAF
GDF SUEZ LNG CAMEROON
Exhibit 3: Interview Invitation #2 for Alain Patrice Edouke,

Below: Screenshot of Alains forwarded email to me about interview:
xii
Proof
Below: Content of Alains forwarded email to me about interview:
De : James Stevenson <JS@executivesinafrica.com>

: 'alain patrice edouke' <apedouke@yahoo.fr>
Envoy le : Lundi 10 juin 2013 10h03
Objet : RE: Hi James
Dear Alain,
Thanks for sending through your CV to me. It would be good to have a brief
chat with you about your background. When would be a good time for me to
call you this week? Early mornings are best for me between 8.30am and
9.30am (Yaounde time).
I look forward to hearing from you.
Kind regards
James
James Stevenson
Executive Consultant
+44 7824 567 333
xiii
Exhibit 4: Acknowledgement of Receipt Plus Curious

Comment from recruiter for Alain Patrice Edouke, Operations Manager,
Aggreko Cameroon.
This time, although the position did not match Alains profile, the
hiring manager still couldnt ignore his resume. She personally replied
and asked him, why are you looking to leave Aggreko?
Below: Screenshot of Alains forwarded email to me about recruiters
comment:
xiv
Proof
Exhibit 5: Interview Invitation #3 for Alain Patrice Edouke,

Below: Screenshot of Alains forwarded email to me about interview:
xv
Below: Content of Alains forwarded email to me about interview (so

you can see clearly):
From: alain patrice edouke <apedouke@yahoo.fr>
Date: 2013/7/31
Subject: Tr : entretien pour poste GDF SUEZ
To: "sylvester@jobgettingformula.com" <sylvester@jobgettingformula.com>
i have had another interview with the technical department of gdf suez France
from 4pm to 5.30
----- Mail transfr ----De : "christophe.crillon@gdfsuez.com" <christophe.crillon@gdfsuez.com>

: apedouke@yahoo.fr
Envoy le : Mercredi 31 juillet 2013 17h21
Objet : entretien pour poste GDF SUEZ
Bonjour Monsieur Edouke,
Le communication a t interrompue. Pouvons nous continuer en vous appelant
sur votre portable ?
Merci
cccccccccccccccccccccc
Engineering Manager
Asset Management
GDF SUEZ LNG
1, place Samuel de Champlain
92930 Paris La Dfense Cedex - France
xvi
Proof
Below: Alains old, me-too, mediocre rsum (the beforeversion):

xvii
Sample #3 (Yemes 1-page VIP-Reserved Rsum):

xviii
Proof
Exhibit 6: Interview Invitation for Yemeseratch Girma-Ayele, Social

Worker, San Jose, California, USA.
Yeme applied for a highly competitive Masters in Social Work (MSW)
scholarship Title IV-E Child Welfare Stipend program offered by
San Jose State University and sponsored by the California Department of
Social Services.
Below: Screenshot of Yemes forwarded email to me about interview:
xix
Exhibit 7: Thank You Email from Yemeseratch Girma-Ayele, Social

Worker, San Jose, California, USA.
Yeme was finally offered the Scholarship.
Below: Screenshot of Yemes Thank You Email:
Below: Words of joy and praise from Yeme:

The formula works; I was offered the scholarship which will not only pay
for my tuition but also for books, parking and mileage. I believe anyone
who reads this book and applies the formula will undoubtedly succeed
whatever your dream may be.
Yemeseratch Girma, Social Worker and Graduate School student,
California, USA.
xx
Proof
Below: Yemes old, me-too, mediocre rsum (the beforeversion):

xxi
Sample #4 (Valerys 6-page VIP-Reserved Rsum):

xxii
Proof
Exhibit 8: Acknowledgement of Receipt Plus Friendly Comment for

Valery Elad, Business Development Manager McCart Pharmacy LLC,
Fort Worth, Texas, USA.
Note that this is NOT an automatic email. It is actually personally written
with a friendly invitation from the hiring manager to Valery to feel free
to contact her.
Below: Screenshot of Valerys forwarded email to me about interview:
Below: Content of Valerys forwarded email to me about interview:

Hi Valery,
Just to acknowledge receipt. I will get back to you. Fill free to contact me
on my address cc-ed
Regards,
Beboi.
xxiii
Exhibit 9: Interview Invitation for Valery Elad, Business Development

Manager McCart Pharmacy LLC, Fort Worth, Texas, USA.
Invitation for interviews as reported by Valery, in response to a good
news I shared with him about another one of my clients who landed a job
in MTN Cameroon still with another VIP-reserved resume.
Below: Screenshot of Valerys forwarded email to me about interview:
Below: Content of Valerys email to me about interview invitation:

That is great. And it's a good test to your formular. Used just a small part
yesterday and Medicins Sans Frontieres invited me for personal
interview in New York after a few hours even after they said it will take a
couple days before they will get back to me. Keep your fingers crossed.
Valery.
xxiv
Proof
Below: Valerys old, me-too, mediocre rsum:

xxv
Exhibit 10: Thank You Email from Serge Simo Guela after
using his VIP-reserved resume to land a position of Senior manager,
Projects Office!
Below: Content of Serges forwarded email to me about his new job:
Hi Sylvester
Just to let you know that I have been finally formally awarded the
position of Senior Manager Projects Office
Thanks for your fabulous support
Best Regards,
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Serge SIMO
xxvi
Proof
Praise For VIP-Reserved

Interview-getting Resume
every hiring manager will be running helterskelter to interview her
Hi Sly,
Just took time to peruse through Emelindas resume and I can honestly
tell you every hiring manager will be running helter-skelter to
interview her because of the way you have highlighted her not just as a
person but as a professional with more than exceptional professional
values.
First of all the resume is very unique as the topic sentence of praise from
the director draws any reader right in to try to find out what is in her that
befits this praise from a director.
Also the fact that the first part of the resume highlights some valuable and
critical skills unique to nursing with concrete examples to illustrate them
can make a recruiter view her as a real asset. All the skills highlighted
flexibility, critical thinking, accurate documentation, delegation, teamwork
and collaboration, form the hallmarks of modern nursing practice.
Finally the scanned letters from director and patient, do not only lend
credence to her fortitude but clearly proof her unique talents and make her
and exceptional candidate.
Terence Yuyun, Staff Developer, Santa Clara

Valley Medical Center, California, USA.
xxvii
I must admit, it is one I have never seen before

Hi Sylvester,
Thanks for the sample VIP-reserved CV, I must admit, it is one I have
never seen before. It is a really great Interview-getting CV. I have not yet
started reading your book, but as I listened to your DVD while in the office,
I kept visualizing my own CV, and already start to understand some of the
reasons why my CV is not noticed. You cannot imagine that I kept
laughing at my CV as you were having conversations with the two ladies
in your online DVD.
Brunu A. Enow, Accounting Manager, CnK Mining.
worries are things of the past

This is a great job here, You keep giving out your God inspired gift to us
for free. I remember a couple of years ago while in a pit of poverty due to
joblessness; you sent me your first ever job getting formula and I just had
to read only the first 6 pages and everything had a U turn in my job search
and my life.
I changed my CV and wrote a new motivation letter and during the
interview I remembered your principles and look at me now worries are
things of the past.
I thank GOD for you and pray he continuous to inspire and direct you. You
are awesome, I know many will be liberated from the joblessness trap
when they read this. BIG RESPECT.
Agbor E. Carlos, EXPRO Group.
xxviii
Proof
I am so grateful
waaoooooooo!!!!!! Mr. Nkongho. the Resume looks good and makes a lot
of sense.
Thanks so immensely. I feel like you are my personal consultant now.
I am so grateful.
Talk to you later
Comfort
Comfort Njoka, Accountant.
it was as shocking like I felt the day we discussed

going through your book has opened my mind and today am able to
see these me too CVs like you described as I also seek to get more
members to join my team. In fact, today I had to describe a friends CV as
being me too and it was as shocking like I felt the day we discussed.
Yet he could find reason to understand the point I was trying to make.
I will recommend this material to friends and if need arises, am sure they
will be reaching you in some time. Keep doing the good work.
RgdsRoger
Ewu Roger, Regional Finance Manager OLAM.
xxix
I had up to 5 interviews with Deloitte

Thanks very much Mr. Nkongho,
Actually, I have had a few interviews with Deloitte and PWC thanks to the
ideas I grabbed in your book. But for some reason I can't really explain I
didn't land a job. I had up to 5 interviews with Deloitte which is rather
paranormal but still didn't get one. I am increasingly positive that the future
will be better.
Thanks for these resumes, I bet my chances are multiplied!
Roy-King Glen, Accounting Professional.
I must admit this is inspirational

Hello Syl,
I must admit this is inspirational to see that I have achieved this much
but could not put it in a captivating resume.
You are a Job-finding guru...
Man I am grateful. Can't wait to meet someone in an interview
room. I have much to say. Fingers Cross.
Cheers.
Venland Tazoh, Senior Bank Manager, CCC Plc.
xxx
Dedication
This Book is dedicated to the person who first taught me the power
of faith in driving the impossible.
She showed me that where theres a will theres a way.
She gave me love and a complete education despite the many and
almost insurmountable obstacles she went through, and in the process
she taught me, as a role model, what I interpreted as, GO the extra mile
and FETCH what you want!
Mommy ELIZABETH AYUK, May Your SOUL REST In
ETERNAL PEACE and HAPPINESS!
Disclaimer
This book contains the opinions and ideas of its author. It is
intended, in good faith, to provide helpful and informative material on
the subjects addressed. By really studying this book and applying the
ideas and advice, you will not only be able to get the job you want, you
will also acquire essential and lifelong job-getting skills.
Due to the fact that the results anyone can obtain from any
information product is directly linked to their skill level, personal
commitment or other personal circumstances, this book is not guaranteed
or warranted to produce any particular results. It is my opinion that
most people who purchase ANY "how to" or "improvement" product...
including but not limited to this book, get little if any results. I believe
this is because they don't take action, and they don't keep trying after
hitting some inevitable roadblocks.
If you want to succeed, you need to have a good plan, a solid work
ethic, and the ability to keep working toward your goals without quitting.
If you simply keep buying "how to" information and never use it, you're
wasting your time.
This book is sold with the understanding that neither the author nor
the publisher is engaged in rendering legal, financial, accounting, or
other professional advice or services outside the authors core
competence. The reader should consult a competent legal, financial,
accounting, or any other relevant professional before adopting any of the
suggestions in this book or drawing inferences from it.
Table Of Content
Introduction
Let Me Lead You To A Place Youve Probably NEVER

Been Before
Gold Key #1
The 4 Gold Keys of Influential Interview-getting

Communication And How To Use Them To Create A
Rsum That No Hiring Manager Can Ignore!
35
53
Its About The Hiring Manager. NOT You!
Gold Key #2
How To Use The Irresistible Power Of Stories On Your

Resume To Sell Yourself Effectively And Double Your
Number Of Calls For Interviews!
73
People Buy Stories, Not Things!
Gold Key #3
The Viral Effect And How It Enabled One Video To Get

1.2 Billion Views On YoutubeIn Record Time!And
How To Use The Same Principle To Land Job
Interviews!
85
People Want Something New, Unusual And

Different
Gold Key #4
The 2 Giant Obstacles You MUST Overcome To Be Able

To Write Stuff That Resonates With A Hiring Manager Or
Recruiter
105
People Like Something That Looks, Sounds And

Feels Like It Was Made Specifically For Them!
About The Author
131
Special Offers To Readers

FREE Gift:
Download 6 VIP-Reserved Interview-getting
Rsums Below, See PROOF That They Get
InterviewsAnd Learn How To Create Yours!
Visit this link: http://JobgettingFormula.com/vipresume/
FREE Trial:
The VIP-Reserved Interview-getting Resume
Creation Course in Video Format Has Sold For 2
Payments of $99.95
Try It For 7 Days For ONLY $1!
And If You Decide To Keep It, Make 3 Monthly
Discounted Payments of $39.95
Visit this link: http://jobgettingformula.com/vipresume/live
Introduction
Let Me Lead You To A Place Youve Probably
NEVER Been Before
Dont think about this as a book. Think about this as a set of GOLD
KEYS that, for once and for all, allows you to get passed the chaos in the
busy streets of resume-writing mumbo jumbo where every Jack and Jill
is scrambling to get your attention, telling you about the latest tricks and
gimmicks to pull on your resume; and enter the quiet, boardroom
meeting chambers of masters of influence where you could
eavesdrop into secret conversations about human psychology that
explains the real reasons why (and how) people are influenced.
In the pages ahead, Ill be talking about the 4 Gold Keys of
influential interview-getting communication and how they are used to
write VIP-reserved interview-getting resumes that get interviews like
crazy. I will be showing you examples, taking parts of the resumes of
some of my past clients to show and tell you the persuasive writing
secrets embedded in them that literally connects with the deepest
emotions of hiring managers and recruiters and forces them to call you
for interviews.
At this point you might be asking:
So, what IS the VIP-Reserved Interview-getting

Rsum all about?
Well, in simple terms, it is a Sharp-shooting Missile that addresses
the key questions in the hiring manager's mind about the job.
In his all-time bestselling book, The 7 Habits of Highly Effective
People, Dr Stephen R. Covey talked lengthily about Habit 2: Begin with
35
the End in Mind. The VIP-reserved interview-getting rsum is

designed and written with the end in mind. And the end is the job
interview.
If youve ever had the opportunity to be interviewed for a job, then
you must have come across questions like:
Tell us why we should hire you.
Tell me about yourself.
Tell me what you know about our company.
Tell us what your current or former boss, colleague, client, patient,
or teacher would say about you.
Tell me why you want to work here.
Describe a difficult situation and how you handled it.
And many other tough questions.
Most mediocre rsums used by 99.99% of job-seekers leave almost
ALL these questions unanswered.
They dont talk about the employer's problems and the solutions to
them. They talk about the features/qualifications/characteristics of their
work such as their duties and responsibilities, their academic
qualifications, their past accomplishments, etc, but NEVER about how
all that will solve employers' or hiring managers most pressing problems
that keep them awake at night.
The VIP-Reserved interview-getting rsum, on the contrary, cuts
across the clutter of these mediocre rsums and addresses the key
questions (problems, challenges, frustrations, goals, and priorities) in the
hiring manager's mind about the job. At the end, this is what makes the
hiring manager or recruiter to consider you as their VIP candidate or
VIP talent a candidate they must separate from the rest of the pack
and interview.
36
Introduction
The reason a well-written VIP-reserved resume is able to achieve

this is simple: it respects the 4 Gold Keys of influential communication
in general as well as the 4 Gold Keys of influential interview-getting
communication in particular.
Before I go ahead to talk about these 4 Gold Keys, let me tell you a
little bit about my story and how I came about all the stuff Im about to
share with you in this book.
Who am Iand why should you listen to me?

My name is Sylvester Nkongho. For the past 4 years, beginning
from the outbreak of the recent recession that changed the job market
from not so good to bad, ugly, and frighteningly-competitive
I have introduced myself into an entirely new and fascinating
world of influence and persuasion, in search for formulas that can help
anyone get the kind of job they want.
And although I enjoy being referred to as The Recession-made
Job-getting Expert
I must admit, I got into all of these by pure accident, when I got
fed up with my former job as Supplier Performance Supervisor, doing
work that was practically reserved for a Senior Manager position, but
getting very little financial compensation and even begging for
recognition from my selfish boss, in return.
I dont know if youve been through a situation

similar to mine:
My boss got me working heavily and paid me handsomely with
nasty-little company politics statements like: I am putting you through a
development plan for a bigger position, or you need to develop your
leadership skills first, or that training youll be undergoing in Ghana
will help prepare you for your next position, or yudi, yada, yada
I waited in vain!
37
Nothing happened!
For several years, I had been avoiding the question of looking for
another high-paying job elsewhere. I simply never wanted to repeat the
same struggle I went through before getting my first job, after leaving
university.
I wanted to grow within the company I was working for. So, I
figured out that for me to become more valuable to my boss, my
employer, and my industry, I would need to do some sort of Certification
or MBA, which would enable me stand out from the huge crowd of job
seekers. So I enrolled into the SPSM (Senior Professional in Supply
Management) Certification, one of the worlds leading online
certifications in Purchasing and Supply Management.
I kept improving my work with the ideas I got from my certification
course, while keeping my fingers crossed, hoping one day things would
change and I would get a promotion.
But to my exasperation, I found that my boss was rather playing
company politics with my desire for a promotion to get me to work
even harder for her selfish benefits.
So, I immediately activated my Plan B, and started looking for
another higher paying job.
Before then, all along I was told, finding a job while working is
fairly easy.
But I was terribly surprised when, from dozens of rsums and
cover letters I sent out for job openings you wont believe it I was
NEVER called, not even for a single interview.
I suspected there was a problem with my rsum and cover letter.
So I bought all the books and courses I could lay my hands on that
carried advice on how to write attention-grabbing rsums and cover
letters and on how to ace job interviews.
In the next bunch of rsums and cover letters I sent out, I included
all the techniques I learned from my rsum writing books and courses.
38
Introduction
Yet to my greatest dismay, nothing happened!
I NEVER landed a single interview

At one point, I thought some satanic black magician was sitting
on my luck.
It was almost certain to me that I had zero luck with picking up a
better-paying job.
I was always depressed when I saw some of my colleagues landing
high-paying jobs within the company and in other BIG Companies,
because I knew most of them were not smarter than I was.
Every single day that passed got me more FRUSTRATED!
Not being able to find another job after searching for too long, I
incurred some additional loans to start a small bar business to
supplement the little leftover I had as salary.
But this bar business was doing more damage to my finances than
good. I guess it was because I had no previous experience in managing a
business, let alone that type of business that needed a rigorous follow up
of every detail.
My debts kept increasing and my salary

decreasing!
Things were now very tight financially for me at the end of every
month, and it was really difficult to make ends meet.
My salary when I got that job, though at the time sounded like a
good salary, was now insufficient to pay my debts and take care of my
needs. And my financial obligations kept increasing.
I couldnt even pride myself on having a salary, because
immediately as I received my meager monthly salary, I had to pay all the
bills and at the end, nothing was left for me to live on. It was like youre
39
working but youre not seeing where the money is going. What was
coming in was far less than what was going out.
The only way for me to continue living after paying all my bills was
to get into further debt.
I was afraid of the way things were going. And I said to myself, If I
continue living like this, I may never get out of debt, and I may never
live the life I have always dreamed of like riding in a bigger luxurious
car, owning a personal home of my choice, sending my kids to college
and preparing them a brighter future, and all other good things that come
with a good life.
And you know when youre working, people expect a lot from
you financially, especially in family and social circles. Nothing is more
humiliating than when you cant improve or maintain your financial
status among friends and family, or keep to your financial obligations
and promises with creditors.
As crazy as it might sound, I was asking myself, How can I have a
way of connecting directly with a serious hiring manager who is just
looking for a serious worker like myself and who can just give me a call,
saying, Come and start working with me tomorrow.
I just wanted a way a formula, to get another high-paying job
and get out of my financial mess compounded by the pesky treatment I
was receiving from my boss.
By this time, all the job hunting books and programs I had tried
seemed to be lacking some vital ingredients to make them work. They
just didnt feel right. So I had to look for a better way out. And for those
who know me, I hardly give up on anything I set my mind on.
So I vowed:
I must figure out a way to get a higher-paying job

Then somewhere along the way, a thought suddenly hit me that I
should contact some senior purchasing managers in other companies and
ask them about the problems they were facing with purchasing, in order
40
Introduction
to really see whether I could be of any advice with the fresh knowledge I
had acquired from my certification. In the back of my mind, I knew this
was a strategy to create some networking so that I would be informed
earlier enough of any job opportunities before they ever reached the
public announcement stage.
While I was going through that process, a vacancy was opened in
Diageo-Guinness, United Kingdom, the headquarters of the same multinational company I was working for. It was the position of Purchasing
Category Manager which reported to the Head of Purchasing for Africa
my boss functional boss, whom for privacy reasons Ill simply refer
to as Andy. Luckily, I had developed a good relationship with Andy as
well as other people from the UK team, from when we all first met in a
workshop in Ghana.
So, I contacted one of the UK guys to figure out what was really
required for the position. I didnt want to go by the job description alone,
as that had always been the case with my past failures.
Due to my longtime interest in becoming a consultant one day, I had
also once read from a book on marketing and selling consulting
services that finding the underlying problems of a client is crucial for
success in getting hired as a consultant. But as an employee, I had never
considered applying that principle to my job search.
Following that principle, and with the information I got about what
was really required of the position, I mustered courage and applied for
the position.
To my awesome amazement, I received an email from Andy that he
would be calling me for an interview the following Wednesday at 2 pm.
I was blown away with excitement and ecstasy

I prayed that my boss should not get to know about what was
happening before the interview. And as if God heard my prayers, she
knew nothing that was going on. And on that blessed Wednesday
morning, something miraculous happened. She complained that she
41
could not work because she had an excruciating neck pain, and she went
back home.
At 2 pm I went into the meeting room and my phone rang. It was
Andy and he interviewed me at length. Then he told me hed get back to
me a couple of weeks later.
Three weeks later, my boss called me into the meeting room and
told me that Andy requested that she ask me if Id like to move to the UK
for a 3 to 6 months probationary period to see if I could occupy the
Regional Purchasing Category Manager position.
I happily accepted. My mind was swimming with joy while I
listened to and watched her speak. She was struggling to hold a smile on
her face, as if she was happy for me. In my mind, I was saying to her, I
got youyouve seen nothing from me yet this is just the beginning.
And I felt a deep satisfying feeling of revenge. Who said, Success is the
best revenge? Nothing could be truer.
Its worth noting that this was a position requiring someone with
eight years of experience in a similar or closely related role and promised
to pay more than twice my salary plus great benefits. But I had less than
six years working experience. And it was yet a combined experience as
opposed to purchasing experience only. Thats when it dawned on me,
for the first time, that:
This experience thing doesnt really matter in the

real world especially when you know what the
hiring manager really wants
As I was rejoicing over the effectiveness of my newly found
rsum, cover letter and interview tricks, while arrangements were
being made for me to move to London, I stumbled on the book Think
And Grow Rich by Napoleon Hill. I read every page of it. It is one of the
greatest books I have ever read on success.
Next was Bob Proctors You Were Born Rich, then the movie The
Secret and a whole lot of personal development books, audio and video
programs. I also watched YouTube videos, and bought and studied books
42
Introduction
and home study courses from the worlds greatest teachers like John
Assaraf, Jack Canfield, Brian Tracy, Mark Victor Hansen, Les Brown,
Jim Rohn, Zig Zigglar, Tony Robbins, Robert Kiyosaki and a few others.
As I was studying these things, all of a sudden my belief about
myself changed and a new world of awareness opened up to me. My selfconfidence increased dramatically and I quickly realized that my jobgetting techniques were so powerful that I could use them at any time to
get whatever high-paying job I wanted. The only thing for me to figure
out before writing my rsum and cover letter was
Whats in the mind of the hiring manager or hiring

decision maker
I quickly realized that without this information, the rest is complete
waste of time and effort (only extreme luck can get you called for an
interview if you dont have this key information).
With this evolved awareness and the confidence in my job-getting
techniques, I did one of the craziest things in the eyes of everybody who
ever knew me!
To the surprise of everyone, I resigned from my job and created my
own Advice, Consulting, Coaching and Training business. I knew deep
within that:
I had cracked the code of how to get a high-paying

job
(I remember my boss asking What about the promotion I have
been negotiating for you, and the assignment to the UK? To which, I
didnt respond, but rather I stared at her with a look that meant, To the
abyss of HELL with all that CRAP!)
Instead of moving to another job that would give me a bit more
money but less time and freedom to enjoy it, I decided that I would use
the same techniques to get jobs with companies where I could be an
independent consultant and start my own consulting business.
43
With my newly found job-getting techniques, I could get new

business for myself in the form of consulting jobs. I KNEW, without any
doubt that that was the ULTIMATE way to freedom.
But I also knew that if the worst came to worst and things got very
bad on the business side (especially with my limited business experience
at the time), I could still look for another job with my easy job-getting
techniques.
And really a couple of months later, it got really tough with my
business.
I was still in business but new consulting work was coming in very
slowly. After doing one job, it would take months to get another.
In fact,
I was making the same big mistake many people make

while they have a good permanent job
They never think about tomorrow or that one day things might get
rough.
That is instead of starting to look for another consulting job
immediately after having a new one, I would wait until the job I had in
hand expired before I started looking for another one. Instead of
prospecting about ten different companies in a row so that I would
always have something in the pipeline to jump to after my current
assignment expires, I stayed contented with the job I had and was simply
surprised when the job finally got to an end. I was operating with a
typical employee mindset, instead of that of an independent business
owner.
And you know, contrary to a permanent job (I put permanent in
quotes because such a job doesnt exist in realitybut anyway, that
aside), there is no fixed salary when you are working only on
assignment contracts as a consultant.
44
Introduction
As you might have guessed, even the bar business that I created and
named Futuris came crashing down as well. Futuris never saw the
future!
So, it got to a point where I was supposed to look for another
permanent job alongside my consulting business, in order to take care
of some fixed monthly bills and to pay my accrued debts.
For me it was rather simple. I followed the same information-getting
process as before to figure out exactly what problem the hiring manager
really wanted to solve. But this time, from my additional experience as a
consultant, I sent out a few interview-getting rsums and cover letters to
well-targeted, unadvertised positions.
A couple of weeks later, I was called for an interview

This one really surprised me: I was given the job the same day on
the spot and it was about double the salary of my previous job.
Once again, in the real world, my job-getting techniques were tried,
tested and proven to work. This rang a bell for me to see how to tighten
the nuts and bolts and put this into a formula or system that anyone
could use. I knew there were millions of people out there who needed
help and will be glad to have this type of information.
And so, I went to work and created what is now known as the jobgetting formula for getting a high-paying job. And I wrote a book about
it called the Job-getting Formula For The Experienced Worker that you
can find on Amazon or Barnes and Noble.
But as you know, this book the one youre reading is not about
the Job-getting Formula; but rather about one of the interview-getting
tools that is included in the formula.
In fact, this book is about
45
The most powerful interview-getting tool EVER!

Im talking about what youll need to get as many job interviews as
you want.
Yes, you guessed it right. And youve probably already downloaded
samples of it the VIP-Reserved Interview-getting Resume.
As you can see, a typical VIP-Reserved Interview-getting
Resume is unique and different from most me-too, mediocre resumes
youll find out there.
And the reason is simple. The VIP-Reserved Resume does 6
powerful things that most resumes do not:
1) It answers the questions mostly anticipated interview questions
that the hiring manager or recruiter is already having in their mind.
2) It does not only talks of past accomplishments, but it talks about
unique skills youve developed from your experience, and how you can
put those skills to work to deliver value to your prospective employer.
3) It communicates in a way that does not only make the candidate
unique but makes them believable and trustable by the hiring manager. In
fact, it successfully influences the hiring manager or recruiter to act in
your favor and call you for interviews.
4) It treats the hiring process like a court case. And brings out all
relevant information that will force the hiring manager to say, yes, I
think, beyond all doubts, this is the candidate we need.
5) It grabs the hirers attention much more like holding them by the
lapels and force them to read every page of your resumeeven if there
are 12 in number.
6) It brings out your unique selling proposition and unique value
proposition. In other words, it answers the ultimate question of:
46
Introduction
Why should I hire you over your competitors who

are having the same number of years of experience
and qualifications as you do?
That is why I said earlier in this book that the VIP-reserved resume
respects the 4 Gold Keys of influential interview-getting communication.
After studying the advertising industry for quite some time now, I
realized that in this tough job market which is a market like any other
only the outrageously outrageous get noticed! And once you get noticed
with a compelling message, you win.
And so, I wanted to be outrageous so as to cut through the noise in
the over-crowded job market.
But it is not just about being outrageous. It is being so with a highly
compelling message or unique value proposition.
Just so you know, while searching for job-getting solutions, I came
across some people I call Masters of Influence.
These are folks who make their living and fortune writing letters to
help large and small companies sell their products through mail order
with letters varying between 1 to 40 pages! (Mind you, people read them
before buying stuff!)
Yes, you guessed it right. I have ethically stolen their secrets to
create super-long VIP-reserved interview-getting resumes that get
interviews over and over again.
These are secrets that are known only to the most brilliant minds in
direct response advertising and copywriting people like Dan Kennedy,
John Carlton, Ted Nicholas, Gary Halbert, Christian Godefroy, just to
name a few.
47
Right to Left: Sylvester with one of the world's highest-paid

Copywriter and Direct Response Advertising Expert, Dan Kennedy.
Dan is paid $18,800/day for private consultations. He writes and
creates advertising for clients like Guthy-Renker (Proactiv, WEN
HAIRCARE, etc ), Weight Watchers and many others.
48
Introduction
I feel blessed and proud to say

I am the first in the entire world, to the very best of my knowledge
and honest to God, to have ever taken almost ALL the principles of
hypnotic copy-writing and apply them to writing bulldog-attentiongetting and attention-keeping rsums and cover letters that are
wickedly-persuasiveand that can enable anyone to at least double or
triple the number of interviews theyre presently getting.
And I want to teach you how to do sameeven if this now appears
to you as sophisticated stuff reserved only for rocket scientists!
Now, I know that sounds like a big ballsy audacious claim, but trust
me, Ive seen all the books out there that attempt to teach this stuff to job
seekers. The problem is, they dont apply the core advertising and
copywriting secrets.
Right to Left: Sylvester with Legendary Copywriter John Carlton. John spent
nearly 20 years in dynamic-duo partnership with the legendary copywriting
genius Gary Halbert. He has penned game-changing direct-mail advertising
for the largest publishers and info-marketers in the world.
49
Left to Right: Sylvester with Fred

Catona, the Father of Direct
Response Radio Advertising. The
man whose radio advertising
brought in $20 billion in revenues
to one of his client companies in
just 24 months. Freds radio
advertising has launched two startup companies that became
household brands: Priceline.com
and FreeCreditReport.com
I also share some of these principles with thousands of readers of

Forbes Afrique Magazine an extension of Forbes USA in Frenchspeaking Africa through my monthly columns as a regular columnist
and contributor of career-growth and job-getting advice. I write articles
in English and Forbes Afrique translates them into French for their
readers.
FREE GIFT
To read some of my original untranslated Forbes Afrique
articles in English visit these links:
http://jobgettingformula.com/forbesarticle
http://jobgettingformula.com/forbesarticle2
http://jobgettingformula.com/forbesarticle3
To read my translated articles as featured in Forbes
Afrique Magazine in French, visit this link:
http://jobgettingformula.com/faarticle1
50
Introduction
I have also shared some of my secrets with the public on Meet The
Experts TV Show with Arielle Ford that aired on Fox, CBS, NBC and
ABC affiliates around the US.
Sylvester being interviewed by Arielle Ford, Host of Meet The Experts TV

Show, TV Producer, Relationship Expert, California, USA
www.ArielleFord.com Meet The Experts TV Show was aired on ABC, FOX,
NBC and CBS affiliates around the US.
About the next pages of this Book

In order to enable you create a VIP-reserved resume that will fetch
interviews for you, the remainder of this book is split into 2 parts.
51
The first part will walk you through the 4 Gold Keys of influential
interview-getting communication.
This first part will also teach you about Fascination Formulas and
how to use them on your resume to grab and keep a hiring managers or
recruiters attention.
The second part will show you how to use what youve learned in
part one to create your first VIP-reserved interview-getting resume.
Now, let me start with the 4 gold keys
52
The 4 Gold Keys of Influential Interview-getting

Communication And How To Use Them To Create
A Rsum That No Hiring Manager Can Ignore!
Gold Key #1:

I presume youve already downloaded some samples of the VIPReserved Interview-getting Rsum, because youll need them to fully
understand this Gold Key. If youve not yet done so, visit this link:
http://JobgettingFormula.com/vipresume to download them now.
That said, let me dive neck-deep into Gold Key #1:
(Or looking at it from a larger perspective of influential
communication, you could say: Its About Your Audience. NOT You!)
If your goal is to get more interviews, then this gold key #1 is of
absolute importance to you.
Why?
Because the hiring manager and recruiter are the ones who decide
whether youll be called for interviews or not.
They hold the tickets to the party. To be a VIP invited guest, you
must meet their VIP-guest criteria. The problem is: you cant even
gatecrash the party even if you wanted to.
So, how do you acquire VIP-guest status?

First, lets assume that neither the hiring manager nor the recruiter
knows you personally.
53
Of course, if they know you, like you, and trust you and your
expertise either as a friend, family member, friends family member,
friends friend, friends best-friend, or friends best-friends best-friend,
then its easier to qualify for a guest and even get a seat at the jobs hightable.
But if youre not part of the man-knows-man, who-knows-you,
or who-you-know categories mentioned above, then securing a ticket
to the interviews would require you to communicate in a way that creates
instant trust and makes you fascinating and likeable by the recruiter or
hiring manager.
For someone to like and trust you and find you competent just from
your words, youll need to speak their likes and interests, as well as
prove that youre the type of person theyre looking for.
Youll need to step into their minds and see things from their
perspective. Youll need to speak their language intellectually and
emotionally!
Sure, this is a tough job to do. But it can be done. And it can be
done quite easily if youre clearly taught step-by-step-by-step how to do
it.
And thats what Im about to introduce you to.
Entering the conversation already taking place in the

hiring managers mind
One of the worlds greatest hypnotic copywriters and author of the
1930s was Robert Collier. He had the amazing writing ability to sell
everyday commodities such as books, raincoats, fertilizer machinery,
stocks, neckties, and tires, all by United States Mail.
In case the words hypnotic copy-writing are new to you, what
Collier did was that he wrote letters about what he was selling and mail
them to prospects who read them and were so moved by them that they
had to buy what he was selling.
54
Gold Key #1
Robert Colliers sales letters were so powerful that, as a result, he

literally dumped hundreds of millions of dollars into the pockets of the
people who hired him to write those letters for their products.
Now you may be asking: what does writing interview-getting
rsums and cover letters have in common with writing letters to sell
books, raincoats, and all that stuff?
Well, I guess you already know the answer:
You are a product that needs to be sold to a hiring manager.
Period!
And every truly great salesperson will tell you that people go
through almost the same emotional and mental influences before making
a buying decision for anything, no matter its nature.
For someone to buy anything (or hire anyone), it (or the candidate)
must appeal to the buyers heart and mind. In other words, human
psychology is fundamentally the same when it comes to buying anything.
Colliers Principle
One of Colliers principles that has stood the test of time the
ultimate test, and that has been followed by every legendary writer or
copywriter up to date from old school John Caples, Claude Hopkins,
Victor Schwab, Eugene Shwartz to new school Gary Halbert, Christian
Godefroy, John Carlton, Ted Nicholas and Dan Kennedy is this:
Always enter the conversation already taking place in the prospects
mind.
Collier wrote, No matter what product or service youre writing
about, first put yourself in the place of your prospective customer. Think
of every property you could possibly desire in such a product or service.
Think of everything you would like to have it do for you. Work out the
ultimate detail, then write a message that stresses every desirable point.
So to paraphrase that: I would say, as a prospective candidate for a
high-paying job, if and when you are writing about yourself in a rsum
55
or cover letter, first put yourself in the place of your prospective

customer the hiring manager or recruiter.
Think of every quality (qualifications, experience, skills,
accomplishments, attitude, character, etc) you could possibly desire in
the ideal candidate.
Think of everything you would like to have he/she do for you. In
other words:
the problems you want them to be able to solve,

the results you want them to be able to deliver,
the frustrations you want them to be able to free you from.
Work out the ultimate detail, then write a message (a rsum or

cover letter) that stresses every desirable point.
I know that still sounds like theory. And it really is, unless you see
how that is done in practice.
Let me demonstrate this powerful colliers principle with a few
examples.
But before I do that, lets take a look at what this is not about. Then
later, well shift gears to what this is all about.
Hard-To-Notice Resume Mistake #1: How NOT to

Enter a Conversation already taking place in a hiring
managers mind
You and I know that, if it was all easy, the most effective way to get
a job is to make physical contacts with the hiring manager. And then use
whatever magic you can to make them give you their hears for you to tell
them what you can do for them and why they should hire you.
Now that we dont have such a luxury, the next big chance weve
got is sending them a resume or curriculum vitae.
56
Gold Key #1
But the problem with traditional resumes is that they are really
pieces of paper with some writings on them. Thats really what they boil
down to.
Now I understand that might be too harsh, but I want to make the
point as strongly as I possibly can.
What I am really trying to get at is the fact that, most resumes dont
even get close to simulating a physical person-to-person contact or
conversationyou know they are far from the good ol love letter from
a boyfriend to a girlfriend.
The two are different: one is a tidal wave of emotions or personal
feelings expressed in writing and the other is just flat-boring inert matter
paper!
Of course I am not suggesting you write a love letter to a hiring
manager. That would be insane, you know. But who knows? (Maybe you
can have some fun with that!)
Anyway, heres the point:
Be A Door-To-Door Salesperson
So lets say you were shown a hiring managers office, and lets
assume hes never met you before.
But you have as ultimate mission to go there, knock at the door,
interrupt him while he is seriously thinking about how to solve a pressing
business problem, have him open the door, and what will you say to him,
as the first and ONLY phrase that will enable him let you in to tell your
full story and why he should hire you?
Would you say Curriculum Vitae?
Would you say Resume?
Would you say Marilyn Johnsons CV?
Would you say John Doe, PhD, MBA?
57
Would you say Address?

Would you say Personal Information?
What would be the hiring managers response?
So what? Who cares? Isnt that what the hiring managers
response would be?
Im 100 percent sure thatd be the hiring managers response right at
the door!
In other words, hell consider you an unwanted pest and he wont
allow you to step foot into his office.
But, what if you said
Would You Like To Know How I Can Help You Solve

That Treasury Risk Problem?
Discover Why I Was Acclaimed Best Manager of Bank of

AmericaAnd How I Can Bring Positive Change In Your
Team?
If You Are Looking For Someone Who Has Overcome

More Sales And Marketing Challenges Than Is Required To
Be Part Of Your Dream TeamHere I Am Ready To
Serve You?
Or
Or
As you can see, these second group of statements could easily take
you from unwanted pest to VIP-invited guest in a split second. And
thats because, they all enter a possible conversation already taking place
in the hiring managers mind.
The truth is:
58
Gold Key #1
The Tradition Resume Doesnt Look, Feel or Sound

Real
It is completely removed from reality. It doesnt enter the
conversation already taking place in a hiring managers mind.
As I am fond of saying, getting hired through a traditional me-too,
mediocre resume is more a matter of luck than strategic thinking.
But I wasnt Lucky

Even as a young Industrial Engineer working in the procurement
department of Guinness-Diageo Cameroon as Supplier Performance
Supervisor, I wasnt still lucky.
In 2008, I enrolled in the online SPSM (Senior Professional in
Supply Management) Certification course with Next Level Purchasing
Inc. in Pittsburgh, PA, USA one of the worlds most recognized
certifications in Purchasing and Supply Management and about a year
later, I got certified.
I thought that if my name on my resume suddenly changed from
Sylvester Nkongho to Sylvester Nkongho, SPSM, I will get an
advantage in the job market. Guess what? I wasnt still lucky!
Even though I hated my job for legitimate reasons: I was underpaid, was disrespected by my boss, and wasnt recognized for all the
amazing contributions I brought to the business it took me quite a ton
of resumes applying for jobs without a single call for an interview.
I wish I had known what I know now

You see, after studying the principles of copywriting, it became
clear to me what my problem was.
Copywriting is defined as salesmanship in print. Or a door-to-door
salesperson disguised as written word on paper.
59
And as I said before, one of the core principles of effective

copywriting colliers principle is entering the conversation in the
prospects mind.
Thats the only way the prospect will be hooked to the piece of
written text, even in the absence of a live-breathing human being talking.
In other words, the written piece will do the face-to-face talking.
Now that I have taken a further step to define what entering the
conversation in the hiring managers mind really means, lets wrap it up
with
Emelindas Story
Emelinda was referred to me by her mom. Her mom was very happy
with the way I coached and guided her to landing her first full-time
hospital job as a new grad nurse.
I know you might be saying, but thats no big deal, there are plenty
of jobs out there for nurses, right? Well you are partly right and partly
wrong.
In the US where I currently reside, there are nursing jobs in nursing
homes and home healthcare but not in hospitals.
And it is especially hard for a new grad nurse to pick up a hospital
job, right straight from school. If you doubt what I am saying, ask a new
grad nurse.
Anyway
I had coached her mom from start to finish: helped her revamp her
resume, prepared her for interviews and behold, the very first interview
she got, she nailed it and was offered the job.
But Emelindas own case was different. Shes a nurse with about 8
years of experience. So it is pretty easy for her to send her old me-too,
mediocre resume and wait with certainty that even if it takes 3 months,
shell will still end up with something, right?
60
Gold Key #1
But heres the problem

She was pregnant and was about to move to a bigger house with her
husband in a completely different city in the state of California.
Her goal was that immediately she gave birth she wanted to pick up
her next jobfast! And she wanted it to be with a states veteran hospital
where shes been working for the past 5 years and not with a private
hospital.
And so, with all those self-imposed choices that narrowed down her
chances,
She didnt want to count on luck

And since her mother had told her about me and that I could handle
the tall order, she gave me the call.
Before working with Emelinda,
Heres what her old, me-too resume looked like:
As you can see, her old me-too, mediocre resume will, in most
cases, get a so what, who cares response, especially if it is in a pile of
similar resumes and heres why.
61
Actually there two reasons:

1. It is plain-vanilla and doesnt stand out.
2. It doesnt enter the conversation thats already taking place in the
hiring managers or recruiters mind.
The opening statements here, depending on where your eyeballs
first fall, is either (at the top):
Emelinda Kiven
385 Roma Vista Way #318
San Jose, CA 95136
408-466-6107
Or (below to the left):

Objective: To obtain a staff nurse position in your department where I
can utilize my experience and skills in processing, coordinating,
facilitating and delivering outstanding nursing care to patients and their
families.
Since people naturally read from top to bottom and from left to
right, they will most likely read the part that starts with Emelinda
Kiven, before reading the part that starts with Objective:
The hard-to-notice flaw here is that her objective statement,
although somewhat positive, still sounds clich something that has
become overly familiar or commonplace.
It doesnt sound or feel like its coming from the heart or unique to
the candidate. And because of that, it is not believable. So, the response
of the hiring manager will probably be something like, Ive heard that
before, try something else.
After working with Emelinda,
62
Gold Key #1
Heres how her new VIP-reserved interview-getting

resume looks like:
With this new 7-page VIP-reserved resume, Emelinda was called for
an interview in less than 7 days after applying. And that was the very
first job opening she applied for. In her own words, as you may have
seen at the start of this book, she said:
I have to admit, in all my career, this is the quickest I have ever
been contacted for interviews. It truly is a result-producing resume
formula.
Now lets break it down and see what makes the difference between
the before and after resumes.
Heres what makes the BIG difference

Her new VIP-reserved resume is designed in such a way that,
everyones eyeballs, including those of the hiring manager is pulled to
the words with the largest font size on the page and that is the headline.
And reading from left to right and top to bottom, they will read these
words:
63
Discover why Mrs. Elizabeth Joyce Freeman, Managing Director at the

Department of Veterans Hospital in Palo Alto, California sent me a
complimentary letter following Excellent Service Acknowledgement from one
patient saying:
Thank You for Your Contributions

to Improved Customer Service in
Our Healthcare System
And How I Can Make a Really Profound Difference
As Registered Nurse in Your Healthcare Facility!
Now, that doesnt sound clich at all. And by the way, thats a true
story. She has the letter and she can prove it, even in an interview!
In fact, a scanned copy of that letter is printed on the last page of her
VIP-resume for additional proof.
And just so you know, no single word in those paragraphs could be
left unread. The reason is simple: all the words tell the full story and
people like stories as youll see in the next gold key.
So in other words, if she was allowed to say only one phrase that
would enable the hiring manager standing at the door to let her into
his office for her to tell her full story and explain why she should be
hired over any other competing candidate, thats what shell say.
Thats what shell say before even saying her name. Thats what
makes her unique and valuable. And thats why her name is the last thing
to the right remember people read from top to bottom and from left to
right.
Of course, as a serious student of advertising and copywriting
64
Gold Key #1
My mastery of colliers principle has improved over

the years
I have always been learning and improving this VIP-reserved
resume.
In the past when I started developing these kinds of resumes, I used
to place the name of the person to the left, before placing the headline,
as you can see from some of the sample VIP-reserved resumes.
But as my mastery of colliers principle has improved, I no longer
recommend that.
Although you may still get attention by placing a really powerful
headline after your name or under the words Objective Summary as I
did in the past its however risky.
Dont get me wrong, there are certain names that get instant
attention and could be used as headlines. But the problem is that those
are mostly names of celebrities like Bill Gates, Oprah, Obama, etc.
But if you are an ordinary folk like myself, no hiring manager cares
about your name unless you first show them what you have to offer the
whats in it for them.
Youll find the same thing with articles in most magazines and
newspapers: the headline always precedes the name of the author.
Magazine editors understand that its all about the reader and whats
in it for them. Not about the author. Without the reader who pays for the
magazine every month, the magazine wont exist.
Heres an example from a FORBES Magazine article:
65
The last little phrase

you see here is the
authors name.
But, lets face the facts here. I know you may be saying,
What if I dont have a thank you or complimentary

letter from my boss?
Well, I have several answers for that question.
First, it must not be a written signed letter on paper. It might be a
well done or thank you email sent to you by a colleague or your boss
for a certain task you accomplished.
And that reminds me of the amazing thing with Emelinda.
She had that complimentary letter and she didnt even know what to
do with it. Its only after I asked her if shes ever had something positive
said about her by a patient or her boss or a colleague that she thought
about the letter and went and pulled it out.
Heres One Of The Biggest Questions In A Hiring

Managers or Recruiters Mind
I have had this same experience with many other clients. They have
all these good things said about them in emails, thank you notes,
66
Gold Key #1
annual certificates of recognition, even recommendations on their

LinkedIn profile, but they tend to neglect them.
They dont understand that one of the biggest questions in a hiring
managers mind that must be answered before you get hired is: What
would your colleagues, boss, friend, school teachers say about you
and your work, attitude, and behavior?
Another truth about persuasion and influence is that: what is said
about you by someone or a third-party is a thousand times more
believable than what you say about yourself.
Thats why almost every company includes a background check on
all their potential hires.
That said
Second, thats not the only way to enter the conversation already
taking place in the hiring managers mind. As you can see from the
sample VIP-reserved resumes, there are many other ways to enter the
conversation already taking place in the hiring managers mind.
Third, everyone has something about them that is valuable and
unique. You just need to know how to find it. And there are some
questions I call Gold-digging Questions, that can help you find that
unique Gold in you. I will talk about that later.
But heres another example of how to enter the conversation already
taking place in a hiring managers mind:
Alains Case Study

One early morning in February 2013, I was on the phone in a free
consultation with Alain a university mate of mine who was the
Country Operations Manager for Aggrekko Cameroon.
Alain was in a 6-week assignment in Dubai and when he heard that
I am now a job-getting coach, he contacted me to find out how I could be
of help to him, and we scheduled a 1-hour free consultation.
67
During the consultation session, I asked him what his assignment in

Dubai was all about. He told me that they were reviewing all operating
procedures for the entire Aggreko, a multinational Company.
And then he went on to say he was representing the whole North
and West Africa Region at the workshop. Then, I asked him how many
of them were at the workshop, and he said they were 9 of them.
At that very moment, I found his unique selling proposition. In other
words what will differentiate him from most other candidates who may
be having the same number of years of experience and the same
professional qualifications.
After, he agreed to work with me and follow my VIP resume
creation process, I asked him a series of Gold-digging questions and he
answered them.
And when he turned in the answers, everything became very clear to
me, and without doubt, I told him that it will be rare to find anyone who
has had the opportunity to represent a multinational company in such a
super-important high-profile workshop. And that he should use that fact
to position himself in a category of one where hell hardly be
competing with anybody.
I also asked him if he has emails or any form of proof that shows
that hes an outstanding manager. He said yes. And he went to his email
box and pulled out every email that carried a well done or thanks or
thank you message in it.
You can see all those emails and other proof in his final VIPreserved resume found among the samples you downloaded. But we
didnt use any of those testimonials in his headline.
Rather we used the story-hook about the Dubai workshop as
follows:
68
Gold Key #1
Why would AGGREKO Plc. with over 50 years in existence, present in

120 locations in 6 continents, listed on the London Stock Exchange,
employing more than 6,000 people, provided over 600 generators to the
2012 London Olympics, provided Power for President Obamas 2009
Inauguration, among many other amazing accomplishmentsentrust the
following project to people like me?
Discover Why I Was The ONLY Employee Chosen

To Represent AGGREKO North And West Africa In
A 6-Week, 9-Person Company-wide Review And
Development of Standard Operating Procedures
Workshop In Dubai...
And How I Can Make A Difference in Managing The Engineering
and Technical Operations of Your Company!
As you can tell, this headline is very magnetic and powerful. And
there are many reasons for that.
Reason #1 it has high news-value or story-value. In other words,
it sounds like news or a story one must pay attention to. It contains highvalue words (aka attention-getting or power words) like: Olympics,
London Stock Exchange, 50 years and Barack Obama in the pre-headline
that sets the stage for the headline itself. Very powerful!
Reason #2 it enters the conversation already taking place in a
hiring managers mind. This conversation is about review and
development of standard operating procedures. This is one of the
most important aspects of productivity and performance in every
organization and hence an important topic of interest to a hiring manager.
Reason #3 it differentiates the candidate from the rest of the pack.
As we shall see in Gold Key #3, people like something that is new,
unusual and different.
As you can see from Alains testimonials and forwarded emails to
me at the beginning of this book, he has had more than 3 interviews
69
within a period of two months since he started sending out this new VIPreserved resume to a handful of companies.
There are even two additional testimonial emails I received from
Alain that I didnt include in the beginning of this book. The reason is
because the emails were written in French by the employers since
Cameroon is a bilingual French-English Country and this book is
targeted to an English-speaking audience.
And by the way, if youre among those who complain or think that
no one will read a resume thats more than 3 to 4 pages long, think again.
Because Alains resume is 8-pages long!
So, as you can see, the new VIP-reserved resume is really a unique
kind of interview-getting weapon.
If you compare the headline or top-section of Alains new VIPreserved resume to the top-section of his old resume, youll see that its
like day and night. Take a look at his old resumes top section.
But lets get the records straight:
Its NOT About Lying!

As I always say, my mission with this new VIP-reserved rsum is
to enable anyone who is truly competent (and the keyword here is truly
70
Gold Key #1
competent) to be able to sell their skills at success-sized salaries and

increase their self-worth, self-esteem and self-confidence in doing so.
If you are truly competent, there wont be any need to lie. The only
problem you might be having is that you may not have figured out the
gold in you.
But by going through the Gold-digging Questions that Ill show you
in Gold Key #4, you will discover that you are worth far more than you
can even imagine.
This new VIP-reserved resume is really a true reflection of the
candidate. Its not a copy and paste of other peoples resumes.
It is a complete evolution from a me-too, mediocre rsum to a
rsum thats truly unique and different for each candidate and that
brings to light every candidates personality, competence and
uniqueness!
But isnt that too long for a resume!?

Thats the question I always get from people seeing these long VIPreserved resumes for the first time.
And I know that question is certainly in your mind, too.
But before I answer that question in Gold Key #2 and with all the
other gold keys, I would like you to do the following simple exercise:
Pick any VIP-reserved resume from the pack of resumes you
downloaded and compare it to its old me-too, mediocre version.
Then, tell me which of the two is more compelling, captivating and
easy to read. And which of them will you prefer to spend 3 minutes of
your valuable time with?
I want you to be very sincere and honest with yourself. And if you
dont mind, shoot me an email at Sylvester@jobgettingformula.com and
share your comment with me.
71
72
How To Use The Irresistible Power Of Stories On

Your Resume To Sell Yourself Effectively And
Double Your Number Of Calls For Interviews!
Gold Key #2:

People Buy Stories, Not Things!
Now I know that statement may sound like one of the most weird
things youve probably ever heard, but I will prove the truth in it in just a
moment.
But heres the deal:
If you want to take your persuasion skills to an advanced level, you
must master the art of storytelling.
A good story can sell anything

Storytelling is powerful, because we all love a good story. Weve
been condition to love and learn through stories.
Most of the great lessons of life were passed on to us in the form of
stories, such as in the Bible, history books, movies, autobiographies of
great people, stories in the news, bedside and nighttime stories told to us
by our parents, etc.
Fiction books far outnumber and outsell nonfiction books, and
bestselling storytellers like Stephen King, James Patterson, Tom Clancy,
John Grisham, Suzanne Collins just to name a few put one novel
after another onto the bestseller lists.
In Step 5, page 180 of my 5-step Job-getting Formula For The
Experienced Worker book which I presume you must have read (and
if not, I recommend you do so) I talked about the 8 reasons why stories
are more powerful than the dry logical convincing style, and how to
use them in answering job interview questions.
73
The same reasons apply when writing VIP-reserved interviewgetting rsums and cover letters.
The Power of Great Stories

A great story narrated about anything would increase the value of
that thing dramatically.
All great journalists and news editors understand the story-value of
news and events and how to dramatically increase story-value by crafting
captivating story headlines and hooks, as well as the description of the
story itself.
They can take a worthless, so what, who cares? event and turn it
into the most attractive thing to read, listen to, or watch. Do not take my
word for it. Just pay attention to the story hooks and headlines on radio,
TV, cover of magazines, titles of bestselling books, etc, etc.
Fascinating Statements
Next to stories, in terms of attention-getting and attention-keeping
power, is whats known as fascinations or fascinating statements. These
are statements that create curiosity in the audiences mind while at the
same time address something of benefit or value to the audience.
For example, the statement: 3 most dangerous mistakes most job
seekers make, is a fascinating statement. It creates curiosity while
addressing something of value or benefit to job seekers.
Im sure youre probably saying:
Of What Use Is Stories And Fascinations To Creating

A VIP-Reserved Interview-getting Resume?
Well, as youll see, stories and fascinations can be used to describe
your accomplishments and skills to a hiring manager in a way that forces
them to call you for an interview.
Just as the headline or opening statements of your VIP-resume must
enter the conversation already taking place in the hiring managers mind,
74
every other statement in your VIP-reserved resume must do the same in

order to keep the hiring manager reading your resume and finding it
interesting and relevantall the way to the last page.
As youll see, these fascinating statements and compellingly
compressed story pieces creates intrigue and curiosity in the hiring
managers mind.
And as you increase the story value and fascination power of your
accomplishments and skills, those accomplishments and special skills
will in turn increase your value as a candidate and move you to the hiring
managers shortlist.
Hard-To-Notice Mistake #2 - Most Resumes Talk

Only About Accomplishments
Yep! This is a very common but deadly mistake.
Most resumes talk only about accomplishments in other words,
what the candidate has achieved in the past. They dont talk about what
the candidate can do for a future prospective employer.
They dont talk about what problems the candidate can solve or
what results the candidate can achieve for their prospect prospective
employer.
Ill show you how you can use fascinations and compelling stories
to communicate your achievements as well as make promises to
prospective employers of results you can achieve or problems you can
solve.
How To Create Statements That Have High Story

Value And That Are Fascinating
In most cases, to create or increase story-value or to fascinate a
reader or listener, 3 important components are usually required:
Component #1: a grabber.
75
Component #2: a fascination (or fascinating statement).

Component #3: compellingly-compressed details about the
story.
A statement or story may still be fascinating or have high storyvalue with either one or two of these 3 important elements lacking. But it
is often super-powerful when all three elements are present.
Examples of Great Stories (or Fascinating

Statements)
For clarity with the following examples, I will denote Component
#1 (grabber) in bold with color Red, Component #2 (fascination) with
color Blue, Component #3 (compressed story) in italics and with color
Black.
Here we go:
The 20-year Lightbulb: How a North Carolina LED Maker

built a better mousetrap and doubled its market cap to $7
billion in just one year.
The cruel things Obama is doing to

the Labor Market. (an article in
FORBES Magazine see image)
Why most men have almost no luck

with women and what to do about it.
Goya Foods Secret Sauce: How a

single marketing move blasted the
company past the $1 billion mark.
Money Masters: Midas List 2013 The 100 venture capitalists

with the Golden Touch.
76
Midas Touch: Why some entrepreneurs get rich and why most
dont. New Book by Real Estate Billionaire, Donald Trump and
Multimillionaire Entrepreneur, Robert Kiyosaki explain how
they became who they are and how they consistently get where
theyre going. A great read!
Financial and Management Reporting: Why not having a

solid reporting system will make it difficult, if not impossible,
for management to make accurate decisions that meet current
business challenges and EXACTLY how to avoid it!
Example: At First Oil, due to absence of a reporting system their
assets were valued at the initial cost and depreciation expense
was never taken into account in calculating net earnings.
Exposed an imbalance of 70 million in one of our Bank

branchesand the Auditor said we should write it off as loss. I
shouted: What LOSS? 70 million? It is not 7 million. It is not
700 thousands. It is 70 MILLIONS!
Effective Payables Management: How to stop constant

complaints from suppliers and contractors about outstanding
balances owed them by the Company.
Example: Reduced payment time from 45 days to 15 days by
completely changing the payment process following a 4-step
action plan. Also improved efficiency of payment system by
instituting Tuesdays and Thursdays as payment days.
New York Times Bestselling Book:

Secrets About Men Every Woman
Should Know
Great ability to observe and

document information accurately:
4 things that can typically go wrong
when information is not documented
properly and how to avoid them.
77
Superior oral and written communication skills in English

and French: Represented British Council regularly and made
presentations at the Ministry of External Relations in French.
Prepared vendor communication letters in French and English.
What efficient and effective internal control and audit is all

about. And what it isnt
I found out this difference while growing up from a novice
internal auditor to becoming an experienced one and in the
process, turning the tables and making CCC Plc an upright
institution in the eyes of the law and enabling it to respect
regulatory and legal prescriptions within the microfinance
sector.
8 most common risk factors associated with a software

migration project in a bank or microfinance institution and how
to avoid them.
The MOST effective Contract management, Supplier Selection

and Performance management strategies to use when dealing
with a project that involves importation, clearance and
transportation of heavy equipment.
The Man With The Biggest Balls In The World, Revealed!
2 very crucial elements to include in the delivery clause of a

suppliers contract to FORCE them to respect delivery deadlines
and other critical contract terms.
Why communication can make or break a relationship with a

client or even lead to dissatisfaction despite a job well-done
And the 2 types of progress reporting we used to ensure
clients full engagement and total satisfaction.
Why It Matters To Create Story-Value And Curiosity

Im sure as you read the above fascinating examples, youre
thinking:
Dude! this sounds amazing, but tell mewhy is it important to use
these techniques in a rsum or cover letter?
78
The short answer to that question is this:

Without a good story or fascination, most of the statements in your
resume will get a so what, who cares response from a prospective
hiring manager or recruiter.
Also, curiosity is one of the biggest weapons in advertising. As
Claude Hopkins, Author of Scientific Advertising rightly says I quote:
Curiosity is the highest human incentive.
It is this curiosity that forces the hiring manager to call you for an
interview. In other words, they need some explaining they want to
know more about you just as the lady who picks up the book Secrets
About Men Every Woman Should Know on a bookstores bookshelf
wants to check out whats in it and end up buying the book.
And now, the long answer:
To illustrate the difference these techniques bring to your resume,
let us compare statements taken from the old, me-too, mediocre rsums
you downloaded and those taken from the corresponding VIP-reserved
interview-getting rsums:
From me-too, mediocre rsums:
Flexible and enthusiastic
Experience with medical software and computerized patient

record systems
Excellent MS Excel skills
Responsible for monthly Bank Reconciliations
From VIP-reserved rsums:
Highly flexible and enthusiastic at work: Why complaints

made by most nurses at the start of their shifts such as: why is
my assignment changed from yesterdays, or why do I get the
first admission, are unnecessaryand the exact flexible
79
mindset to adopt that guarantees team cohesion and ultimate

patient satisfaction.
Example: My manager approached each of us with requests to
do extra weekends and alternative shifts to fill in for staffing
issues that resulted from a huge staff turnover. Problem: Most of
my colleagues said NO without a second thought. Solution: I
remembered how many times my requests such as switching
shifts or getting a 12-hr shift had been accommodated in the
past by others and I understood it was only fair to be flexible and
serve the unit with enthusiasm.
Experience with medical software and computerized patient

record systems: Why administering medication using the
BCMA helps to eliminate medication errors that otherwise
would be more likely; Plus 3 BIG reasons why keeping patients
records in a computerized system is critical to delivering highlevel patient care.
Excellent MS Excel skills: Advanced knowledge in building

spreadsheets, modeling and valuation plus how to use Pivot
tables, V-Lookups, Macros and Complex formulas.
Bank Reconciliation: Recovered over $2000 of error bank fees

and charges into McCart Pharmacys account last year by doing
systematic month-end bank reconciliations.
Whats the difference?

As you can see, the statements from the me-too mediocre rsums
are weak and can be easily copied or duplicated by any candidate without
thought. And so, we wind up with rsums that do not stand out from the
crowd.
Me-too, mediocre rsums are also less believable because pretty
much everyone is saying the same thing e.g. I am flexible and
enthusiastic. (the hiring manger or recruiter is probably saying: can
you prove it?).
Meanwhile, the statements from VIP-reserved rsums are unique,
compelling, full of specifics and more believable.
80
But thats not all the difference there is

The big difference stems from the indisputable fact that: People
Buy Stories, Not Things!
Let me prove it.
So whats a person really buying when they buy a brand new CClass Mercedez Benz?
Are they buying pride of ownership and bragging rights that comes
with being admired by their peers and the rest of the world as they drive
past? (a story or a unique experience)
Or are they buying a means of transportation? (a thing)
I know many people will argue that they are buying a means of
transportation.
But is that really true? What about taking a bus or taxi every day to
work? What about using a less prestigious car? Now, this doesnt only
apply to a brand new C-Class Mercedez Benz. The questions is: why is it
that when people change cars they always go for a superior make or
model?
Well, the truth is that they are buying a story, such as: I will drive
past and theyll admire me and I will brag about it to my friends just as
they now admire my friend Zozo!
Consider the reader who buys the

following book:
Midas Touch: Why some
entrepreneurs get rich and why
most dont. New Book by Real
Estate Billionaire, Donald Trump
and Multimillionaire
Entrepreneur, Robert Kiyosaki
explain how they became who they
are and how they consistently get
81
where theyre going. A great read!

What is the reader really buying?
A story of how to become rich and famous like Donald Trump or
Robert Kiyosaki (or somebody similar)? (a story)
Or a book to study entrepreneurship? (a thing)
In other words, consider another book that has the title:
A Book On Entrepreneurship.
Which of the two books will you buy if you want to get rich
especially if the two books were placed next to each other in a book
store?
In the same way, compare the following two headlines for a resume:
1. Curriculum Vitae
VS
2. How I Can Make A Difference and Contribute To Your
Companys Financial Reporting And Decision-makingSo As To
Enable It Achieve Its Profit Goals!
If you were a hiring manager, which of them will get your attention?
Now, consider a hiring manager reading the following two
statements:
Responsible for monthly Bank Reconciliations
Bank Reconciliation: Recovered over $2000 of error bank fees

and charges into McCart Pharmacys account last year by doing
systematic month-end bank reconciliations.
What is the conversation going on in their mind?
82
Are they thinking of hiring a candidate who can recover $$$

thousands of dollars of error bank fees by doing systematic month-end
bank reconciliations as the second statement suggests? (a story)
Or are they simply looking to hire a candidate who will be
responsible for monthly bank reconciliations as the first statement
suggests? (a thing or a figure-head to be more respectful)
The choice is obvious! They are buying a profitable story. NOT a
thing. Or you could say they are buying a more appealing story a story
with greater story-value.
In other words, when it comes to rsums, cover letters, job
interviews, public speaking, and communication in general, the person
with the most captivating, fascinating and highest-value statements and
stories WINS!
I hope you can now see the power of stories and fascinations and
why it is absolutely necessary to use them to create powerful VIPreserved interview-getting rsums.
And as PromisedI hope you can now start seeing the answer to
the question of:
Why would someone read such a long VIP-reserved

Interview-getting Rsum?
Short SIMPLE Answer: The incentive to read is provided by the
power inherent in the fascinations and stories sprinkled throughout the
VIP-reserved rsum plus the multiple grabbers (component #1)
attached to almost each and every story in the rsum
Plus the concept called Copy Cosmetics that Ill reveal later.
But I also understand you still have some questions like:
how do I write fascinations?

are there formulas to follow to write fascinations?
when is it appropriate to use fascinations?
83
what types of grabbers are most powerful?

are there formulas for writing compellingly-compressed story
details?
which types of stories are more appealing?
All of these are very important questions. And I will reveal answers
to them in the next two gold keys.
84
I hope you enjoyed the first 2 chapters of

Resumes For VIPs: The New Breakthrough VIP-Reserved Resume
That Gets Interviews Over and Over Again
If youre interested in reading the rest, please follow the link below
to see all the Special Free Gifts you get when you order your copy and
where you can pick up a copy today!
http://jobgettingformula.com/vipreserved/the-full-book/
In the rest of the book, I reveal:
Mistake #3 of 3 most commonmost deadlybut hard-to-notice

mistakes most people make with their resumes and how to avoid
them. If you are not getting calls for interviews, this could probably
be the reason pg. 89
Why you are worth much morefar much more than you think
and how to find out your real value so as to sell yourself at successsized salarieseven if you have less than 2 years experience. (And if
youre currently being paid peanuts for your hard work, heres how
to start earning big chunks of money) - pg. 90
7 most common Fascination Formulas plus examples of how

they are used on TV, Radio, Newspapers, and Magazines to hook
audiences plus tons of examples of how to use them on your resume
to FORCE hiring managers to call you for interviews pg. pg. 94103
How to create a resume thats unique in the entire world. With

this, a hiring manager can tell in less than 30 seconds that youre
different and have something different and very valuable to offer
pg. 112 to pg. 117
The ONLY 6 Gold-digging Questions discovered after years of

nerve-wrecking experimentation that you MUST use to find the
gold in you and totally transform your old me-too, mediocre
resume into a VIP-reserved resume that no hiring manager can
ignore (this is almost like turning water to wine) pg. 113
85
The Experience Paradox: Why most people go through 5, 10 or

even 20 years of experience without recording the vital skills that
employers are looking for. If you find yourself with many years of
experience being out-hired by people with fewer years of experience
every time you compete for a high-paying job then this could be
the problem. Heres the solution
For ages, most people have asked: How do I know the problem or
result that would be of interest to a hiring manager that if I talk
about will capture their interest? Heres the answer and step-bystep formula to follow pg. 93
Unintentional Interview Preparation: Why (and how) doing

your VIP-reserved resume automatically prepares you for the
interviewYoull love thisbecause youll NOT be intimidated by
the interview any longer! pg. 114
Bringing the Job Interview Forward: How to predict and start

answering job interview questions right on your resume. This sets
you light years ahead of all your competitors for EVERY job you
apply forbecause the hiring manager gets pre-sold into hiring
youeven before the interviews pg. 107
How to enter the conversation already taking place in a hiring

managers mindwith every sentence of your resume. This is will
give you a resume that grabs and keeps the hiring managers
attention like a magnet pg. 58 and pg. 106
The 2 Giant Obstacles you MUST overcome to be able to write

stuff that resonates with a Hiring Manager or Recruiter. Here are 2
very simple, step-by-step techniques for overcoming them pg. 105
PLUS much, much, more!
If youre interested in reading the rest, please follow the link below
to see all the Special Free Gifts you get when you order your copy and
where you can pick up a copy today!
http://jobgettingformula.com/vipreserved/the-full-book/
86
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Sample #1 (Emelindas 7-page VIP-Reserved Rsum):

Exhibit 1: Interview Invitation for Emelinda Kiven, RN California,

Below: Content of Emelindas email to me (for you to see clearly):

Exhibit 1 (contd): Heres the original referral email for Emelinda

Below: Emelindas old, me-too, mediocre rsum (the beforeversion):

Sample #2 (Alains 8-page VIP-Reserved Rsum):

Exhibit 2: Interview Invitation for Alain Patrice Edouke,

Below: Content of Alains forwarded email to me about interview

Hi Mr Edouke Alain Patrice.

Exhibit 3: Interview Invitation #2 for Alain Patrice Edouke,

Below: Content of Alains forwarded email to me about interview:

De : James Stevenson <JS@executivesinafrica.com>

Exhibit 4: Acknowledgement of Receipt Plus Curious

Exhibit 5: Interview Invitation #3 for Alain Patrice Edouke,

Below: Content of Alains forwarded email to me about interview (so

----- Mail transfr ----De : "christophe.crillon@gdfsuez.com" <christophe.crillon@gdfsuez.com>

Below: Alains old, me-too, mediocre rsum (the beforeversion):

Sample #3 (Yemes 1-page VIP-Reserved Rsum):

Exhibit 6: Interview Invitation for Yemeseratch Girma-Ayele, Social

Exhibit 7: Thank You Email from Yemeseratch Girma-Ayele, Social

Below: Words of joy and praise from Yeme:

Below: Yemes old, me-too, mediocre rsum (the beforeversion):

Sample #4 (Valerys 6-page VIP-Reserved Rsum):

Exhibit 8: Acknowledgement of Receipt Plus Friendly Comment for

Below: Content of Valerys forwarded email to me about interview:

Exhibit 9: Interview Invitation for Valery Elad, Business Development

Below: Content of Valerys email to me about interview invitation:

Below: Valerys old, me-too, mediocre rsum:

Below: Content of Serges forwarded email to me about his new job:

Praise For VIP-Reserved

Terence Yuyun, Staff Developer, Santa Clara

I must admit, it is one I have never seen before

Brunu A. Enow, Accounting Manager, CnK Mining.

worries are things of the past

Agbor E. Carlos, EXPRO Group.

Comfort Njoka, Accountant.

it was as shocking like I felt the day we discussed

Ewu Roger, Regional Finance Manager OLAM.

I had up to 5 interviews with Deloitte

Roy-King Glen, Accounting Professional.

I must admit this is inspirational

Venland Tazoh, Senior Bank Manager, CCC Plc.

Let Me Lead You To A Place Youve Probably NEVER

The 4 Gold Keys of Influential Interview-getting

Its About The Hiring Manager. NOT You!

How To Use The Irresistible Power Of Stories On Your

People Buy Stories, Not Things!

The Viral Effect And How It Enabled One Video To Get

People Want Something New, Unusual And

The 2 Giant Obstacles You MUST Overcome To Be Able

People Like Something That Looks, Sounds And

Special Offers To Readers

So, what IS the VIP-Reserved Interview-getting

the End in Mind. The VIP-reserved interview-getting rsum is

The reason a well-written VIP-reserved resume is able to achieve

Who am Iand why should you listen to me?

I dont know if youve been through a situation

Yet to my greatest dismay, nothing happened!

I NEVER landed a single interview

My debts kept increasing and my salary

I must figure out a way to get a higher-paying job