Box n Gift

E-business in the EU: website

Sara De Waele, Birgit Hellebuyck,

Jean-Phillippe Copper, Mathilde Volcke,
Scarlet Allen

BOX N GIFT
Table of Contents
Idea ................................................................................................................................................................. 2
Design ............................................................................................................................................................ 3
Color and overall site design .................................................................................................................. 3
Home page ................................................................................................................................................ 3
Boxes ......................................................................................................................................................... 3
For HER ................................................................................................................................................... 3
For HIM .................................................................................................................................................... 4
Cart and thank you page ......................................................................................................................... 4
Contact us ................................................................................................................................................. 4
Social media ................................................................................................................................................... 4

This document is a description of the idea and design of our e-commerce website. This website
has been designed as a task for E-business in the European Union, taught at Artevelde University
College.

Idea
After much consideration we have decided to go for a web shop where people can buy fun and
exciting gifts and we will combine them in fun packages. We want to offer a wide variety so
people can freely adapt their presents to the personalities of their family, friends or loved ones.
There will be specials throughout the year. We have decided that every big holiday there will be
specialized products for the season, for instance: Christmas, mothers day, fathers day,
We have also investigated the different types of website builders. Wix gave us the most options
and a more professional look then the other possibilities. The free version already gives us plenty
of different subpage options. This way we could add a blog about our products or create more
options for the different products such as sizes or different prices for the gift cards. There are a
couple of downsides to Wix. The price for a website without advertising and its own URL is a
little higher than the others. It isnt as user-friendly as Weebly and takes a bit more time to put
together. This is however canceled out by the bigger possibilities to make the site more intricate
and personal.
The url of our site is: http://birghell.wix.com/boxngift .
At this moment we wont be paying for the site so we will be having Wix advertising and this
URL. If this were an actual real-life business we would pay the fee required by Wix to remove the
advertising and a personalized URL.
We have also started a Facebook page (https://www.facebook.com/boxngift?fref=ts), Twitter
account (https://twitter.com/BoxnGift1) and Pinterest (http://www.pinterest.com/Boxngift/).

Design
Color and overall site design
Our site has a calm and homely feel to it so customers feel comfortable when they access the site.
Every page has the banner with the name of our web shop and the slogan. The banner also
shows our policy where shipping is free for orders over 49 . In the right corner above the
banner we have decided to show the cart. By doing this customers will be able to see the items
they might want to buy, even if they want to see about the shipping policies or contact page.
Underneath the banner we have the tabs to different pages. At this time we have 5 different
pages in the website: Home, Boxes, gifts for her, gifts for him and contact us. At the bottom of
the page there are shop guarantees: money back, 100% secure ordering and our privacy policy.
We also have links installed on this page to our shipping and return policies. Lastly there are links
to our Facebook page, Twitter, Instagram and Pinterest.
The colors we have selected are violet, grey and brown. These colors give us a professional look
and we think they will be pleasing to the eye. There is some debate to adapting the colors during
certain holidays such as red, green and gold for Christmas, but we havent decided this yet.

Home page
For the home page we have started with a short welcoming text explaining what this site is all
about. This short text gives customers an idea of how they can order their gifts and the different
seasons. This welcoming will stay the same but underneath we have a changing section. Here we
will place products with 10% off. These offers will change every month and display 2 gifts for her
and 2 for him with a reduction. During special seasons there will be a display of 8 gifts adapted
for that season with a link to our holiday page. We have designed our home page this way to
ensure that people will get interested in the different products on the following pages.

Boxes
The boxes subpage shows the different types of wrapping we offer. At this moment the options
are limited to gift basket, gift wrapping, simple box and special box. When customers click on
one of these options they can see a short description and sales pitch of the item and in some
cases they can chose a size. With the simple box they can pick: S (2 items), M (2-4 items), L (4-6
items) and XL (6+ items).

For HER
For Her is a page that contains the complete offering of our products for the female gift receiver.
This page contains perfumes, gift boxes and other fun gifts. Each gift is featured on this page
with a picture, the name of the product and the price. When you click on a product the picture is
on the left. You can some in and move over the pictures to get more details. Some gifts have
multiple pictures. On the right is all the important information. The name with underneath a
description and the price. Our gift cards have multiple price options. This is followed by the add
to cart button. There are also products that have specifications at the bottom such as volume,
measurements We also give people the option to pin, tweet and Facebook about our products.

This way gift receivers can hint to the givers which gifts they would like in their baskets. It also
creates a way for us to spread the word about our sites. If people share our products from the
site it will lead other people back to us.

For HIM
The for him page is set up mostly similar to the for her page. Here we have used the same way to
display the products on the overall and specific subpages.

Cart and thank you page

Our cart is designed to give a clear overview of its content. By using columns we can easily list
the product, quantity and total price of each different order. The quantity can be adapted here. At
the end there is also a remove button if customers wish to delete a certain item from their gift
box. It is annoying when shipping costs are not clearly state and this creates a stop moment for
customers. To deal with this problem we have put a shipping fee calculator between the item
listing and the total cost. This way we give a clear calculation of the price.
When the item selection and buying process has completely run customers get a thank you for
your purchase page. This has been designed to let customers know when they have safely
completed the payment process and states the delivery time of the order. There will also be an
e-mail with an order tracking code.

Contact us
The last page of this e-commerce site is an information page. At it has a contact form and the
company information. This way customers can contact us with questions. The links at the
complete bottom of the page lead back to this subpage. It contains all the information on the
shipping and delivery, return policy, order tracking, money back guarantee, secure ordering and
our privacy policy. By providing all of this information on one page it will be easy for customers
to find the answers to their questions.

Social media
We have also decided to set up different social media for our website. This will help us with our
e-commerce marketing strategy. We want to create a lot of content on Facebook, Twitter and
Pinterest. By creating our own posts and updates we will work on our SEO. Next to that there
will be traffic created by our customers when they share products on Facebook or pin them on
Pinterest. We have agreed that there will be weekly updates on these sites about new products.