Objective:Now-a-days marketing a product has become very important, no matter how good or bad a

movie is, reaching it to the audience and making it known in the market is very important.
Bollywood has completed 100 years of cinema in the year 2013. In these 100 years there has
been a drastic change in the film industry.
Our main objective is to study the changes that have taken place in bollywood in the past decade
and how this has an impact on the customers. There has been a transition in bollywood from the
silver jubilee crowd to the crorepati club.
These days, the business of any movie depends on the 1st 3 days of its release. This is enough to
certify whether a movie is a hit, flop or blockbuster. So marketing a movie or creating a buzz has
become very important for a successful film.
To find out:

The changes in Bollywood.

Movie Traffic
New ways of promoting movies
Medias of marketing
Merchandising
Challenges faced by Bollywood