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  • Ambush Marketing

    Transféré par

    Saurabh G
    184 vues7 pages
    This is in relation to a type of marketing which deals with that marketing done along with a primary company.Technically it is hard to explain.

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    © Attribution Non-Commercial (BY-NC)

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    This is in relation to a type of marketing which deals with that marketing done along with a primary company.Technically it is hard to explain.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    184 vues7 pages

    Ambush Marketing

    Transféré par

    Saurabh G
    This is in relation to a type of marketing which deals with that marketing done along with a primary company.Technically it is hard to explain.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 7

    AMBUSH MARKETING

    The Concept

    Not the Official Sponsor but


    cleverly present as so.
    No Sponsorship Fee.
    No Breaking of Laws.
    Parasitic Marketing.
    Affected Mega Events.
    Strategies of Ambushers
    Sponsoring Media Coverage of an Event.
    Engaging in advertising that coincides with
    sponsored event.
    Distributing free samples of a non-
    sponsored brand product at the event.
    Classical Examples

    1996 Cricket World Cup:Pepsi Vs. Coca


    Cola.
    1999 Cricket World Cup.
    Consequences of Ambushing

    Commercial Value of event decreases.


    Unhealthy competition.
    Every company tries to be an Ambusher.
    Tackling the Problem

    Organisations forming policies.


    Event regulation and Participation
    agreements.
    Spectator Ticketing Policy
    Thanks

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