Media Literacy Project

January 7th, 2015

Create a commercial to sell a product that does not exist. First decide on your own unique
product, then create a brand and think about your target audience. Think about what
advertising techniques you want to use to sell your product. Then work with your group to
create skit to sell your product to your target audience. Think about the setting, the costumes,
and the music you would like to include. Be as creative as possible. You can use your mobile
device to record your commercial then email it to me as file to share with the class. It should
NOT be more than 30 seconds long. Your completed commercial will be viewed by the class on

Monday, January 19th, 2015

Your commercial MUST include:

A product
A brand or logo
A clear idea of who the target audience is
Implicit and explicit messages
Use at least 2 advertising techniques discussed in class
No more than 30 seconds

The audience will need to be able to answer the following questions when watching your
commercial:
1. Who is the target audience?
2. What brand is the commercial made for?
3. What is the commercial trying to get the audience to do?
4. What is the explicit message in the commercial?
5. What is the implicit message in the commercial?
6. What emotions does the commercial want the audience to have?

Media Literacy Rubric

Product

Brand/Logo

Explicit/Implicit
Messages

Advertising
Techniques

Creativity

Level 4
The product being
sold is displayed
clearly and the
audience is made
aware of all its
features.
The product has a
simple and easily
remembered logo
which is clearly
displayed in the
commercial.
The commercial
has clear explicit
and implicit
messages to the
target audience
which will
encourage them
to buy the
product.
The commercial
uses more than 3
advertising
techniques to sell
the product to the
target audience.
The commercial
demonstrates
creativity in choice
of product,
dramatic
elements, music
choice and
advertising
techniques.

Level 3
The product being
sold is displayed
clearly and the
audience is made
aware of some its
features.
The product has a
somewhat simple
and easily
remembered logo
which is clearly
displayed in the
commercial.
The commercial
has some clear
explicit and
implicit messages
to the target
audience which
will encourage
them to buy the
product.
The commercial
has at 2-3
advertising
techniques to sell
the product to the
target audience.
The commercial
demonstrates
some creativity in
choice of product,
dramatic
elements, music
choice and
advertising
techniques.

Level 2
The product being
sold is displayed
somewhat clearly
and the audience
is made aware of
some its features.
The product has a
confusing and not
easily
remembered logo
which is displayed
in the commercial.

Level 1
The product being
sold is not
displayed clearly
and the audience
is not made aware
of all its features.
The product has
no logo displayed
in the commercial.

The commercial
has limited implicit
messages to the
target audience
which will
encourage them
to buy the
product.

The commercial
lacks explicit and
implicit messages
to the target
audience which
will encourage
them to buy the
product.

The commercial
uses 1-2
advertising
techniques to sell
the product to the
target audience.
The commercial
demonstrates
limited creativity
in choice of
product, dramatic
elements, music
choice and
advertising
techniques.

The commercial
uses only 1
advertising
techniques to sell
the product to the
target audience.
The commercial
demonstrates
little to no
creativity in choice
of product,
dramatic
elements, music
choice and
advertising
techniques.