SMU MBA winter 2014 Solved assignment April/may 2015 exam

SMU mba/bba/bca/mca WINTER 2014 april/may 2015 season ASSIGNMENT SUPPORT AVAILABLE
AGAIN.
B.Sc IT and M.Sc IT assignment also available
CHARGES VERY AFFORDABLE ONLY RS 600/SEMESTER AND RS 110/-Per Subject ONLY
CONTACT US ON
mbaassignmenthelps@gmail.com

DRIVE
PROGRAM

SUBJECT CODE & NAME

BK ID
CREDIT & MARKS

WINTER 2014
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
MK0017- E-MARKETING
B 1810
4 Credits, 60 marks

1
Define E-Customers with some examples. Also explain the Online buying process.
Definition of E-customers with examples
Online Buying process

2
An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates
the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.
Explanation of e-marketplace
Five kinds of partners in an e-marketplace

3
Discuss the major legal and ethical issues in e-marketing.
A. Legal issues
B. Ethical issues

4
What is e-mall? Explain the various types of online stores in an e-mall.
Definition of e-mall
Various types of online stores

5
Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,customer
service, community, site, security, and sales promotion). These functions form the framework of an emarketing strategy. Discuss this formula with a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail
Diagram

6
Discuss the selling methods and sales promotion of E-marketing.
Explanation of Selling methods
Explanation of sales promotion of e-marketing

SMU MBA winter 2014 Solved assignment April/may 2015 exam

SMU mba/bba/bca/mca WINTER 2014 april/may 2015 season ASSIGNMENT SUPPORT AVAILABLE
AGAIN.
B.Sc IT and M.Sc IT assignment also available
CHARGES VERY AFFORDABLE ONLY RS 600/SEMESTER AND RS 110/-Per Subject ONLY
CONTACT US ON
mbaassignmenthelps@gmail.com