THE

LUNCHBO
Alexandra Cervini
Christina Sanabria
Emily Gervais
Kaitlyn Witz
Melissa Lemery
Meshal Samadzada

Today and Tomorrow

Statement

Mission Statement
Our mission is to provide an exceptional
dining experience with convenient,
affordable, and customizable
sandwiches.

Objectives
The Lunch Box has three main objectives it
wishes to achieve over the course of the
next school year:
1. To get at least 25% of students, faculty and
staff to eat at The Lunch Box at least 2 times
per week
2. To break even within one school year of
operation
3. To provide 85% customer satisfaction

Keys to Success
The Lunch Box will utilize 4 keys to success:
1.
2.
3.
4.

Exercise strict budget control

Employ strong marketing tactics
Offer low prices without compromising quality
Provide consistent training programs to provide
exceptional service to every customer

Macro and Micro Market

Macro Market
The Russell Sage Community

Micro Market
Students, Faculty, and Staff

Menu
Choice of bread: Whole wheat sub roll, Italian sub roll, Flour wrap, Sun-dried tomato basil wrap
Choice of meat or meat substitute: Turkey, Ham, Roast Beef, Tuna Salad, Chicken Salad, Hummus
Choice of cheese: Swiss, Provolone, American
Choice of dressing: Italian, Horseradish sauce, Russian, Mayonnaise, Mustard
6 inch sub with choice of one meat, cheese and dressing
Includes tomato, lettuce, and onion

$5.75

Additional Toppings:
Cucumbers, Black olives, Banana peppers, Spinach, Bell Peppers

$0.25

Extra Cheese

$0.50

Extra Meat

$1.00

* Price includes chips

Competitor Analysis
Roast Beef Sandwich/Sub and Chips:

THE

LUNCHBO

$5.94

$5.75

$7.55

Marketing and Promotional

Strategies

Loyalty Card
Coupons
Gift Card
Posters and Flyers
Social Media
Branded Merchandise

Start Up Cost

Full Budget

Break Even Analysis

Our breakeven is $61,666.67, which
means that we need to sell 26,466
sandwiches per year.
We will be open 32 weeks each year
so we must sell 828 per week or 165 per
day.

Schedule/Staffing

Negotiation Strategy
Potential concerns that The Lunch Box
may encounter:

Unwanted noise in the Troy library

Lacks variety
Seating is limited
Lucilles currently has sandwiches in their cooler

Why choose us?

Convenient
Affordable
Customizable
Easy start up
Low overhead