BEYOND THE FIZZ

Prepared By
Afzin
Crystal
Mario
Nayan
Ronny

AGENDA

Overview of PepsiCo
CSD industry for PepsiCo
Rural market penetration
Indian liquid refreshment beverages
Healthy Initiatives
Power Of One
PepsiCo Culture

Nothing official about it!

Entry into the Indian market in 1989
The Cola Wars
Impact of The Cola Wars on Pepsi
Coco- Cola- 57% Pepsi 34%
As of 2013, PepsiCo -2nd largest food and
beverages MNC (Market Line- 2013)
Reason : Diversification
- 22 selling brands each generating
1 billion

Nothing official about it!

PepsiCo has changed its agenda
- more into foods, health drinks and hybrid
products
Brand equity
Cola industry

Carbonated Soft Drink Industry

CSD industry under attack

Revenue declined by 3%
Contradictory effect in the Indian market
Effect on PepsiCo
Nielsen- unpredictable market dynamics

Oh Yes Abhi!

Rural markets : growth drivers

Use of hub-and- spoke model
PepsiCos Rural strategies
- expanding distribution reach
- placement of coolers
- brand activation
Rural market switching to packaged juices
(Business Line March 2014)
- Eg. Fruit juice : Tropicana

Indian Liquid Refreshment Beverage

Potential growth over all segments
Lower penetration levels less than 2% of all
beverages
PepsiCo Strategy
-availability
- ensuring trial points
- Good for you and wellness drive products
( Tropicana, Quaker)

The Choice is Yours!

Cashew drink being developed

Nutrition Goal

Growing concerns in the sugar content in Pepsi

Sugar control initiative : Stevia plant

Tropicana(45% ) & Quaker are respected health
and wellness brands.

Yeh Dil Maange More!

Kurkure -Billion Buck baby
Significance of Kurkure in Pepsico
Food & beverages go hand in hand Synergy
aspect
54% of consumers consume food & beverages
together
Example: Slice & Lays combo

Refresh the world

Informal, irreverent, disciplined and a
learning culture
Can do culture
Competitive nature
Unique culture