Mission: To strengthen the role of its members in advocating, establishing, overseeing, and coordinating health care quality

standards that will promote the quality of services provided by health care facilities, agencies, and programs by ensuring they
meet established standards.
Member Advocacy to various
Organizations and Agencies
Establish and maintain relationships and
communication with CMS and other
organizations

Increase communication between CMS and

other organizations and the AHFSA Board
of Directors and membership.
Promote and positively market AHFSA to
other organizations and partner on issues of
mutual concern/interest.

Communication with Membership

Professional Development of
Membership

Redesign and maintain the AHFSA

website to provide a conduit for easy
access of information of importance to
the membership and to market the
organization.
Periodic electronic newsletter
containing articles and information of
interest to members.
Monthly membership calls to provide
updates and other
information/discussion on topics of
interest to the membership.

Promote Professional Development

through training on topics of importance
to the membership at the annual training
conference and at quarterly
board/membership meetings.
Develop and implement a New SSA
Director Recognition, Training, and
Mentorship program.
Utilize the AHFSA website as a
resource for member communications,
listing of subject matter experts within
membership, and as a source to access
other resources and links to other sites.
Promote all state AHFSA membership
participation in quarterly
board/membership meetings and the
annual training conference.

Promote AHFSA within the states through

briefings at board meetings, monthly
conference call updates on CMS and other
entities, and development of position
statements on behalf of the membership
Serve as the liaison and unified voice for
all state AHFSA member with CMS and
other organizations on policy issues
impacting members

Quarterly board/membership meetings

to promote strategic planning,
networking among members and other
entities, and information sharing.

Promote active member involvement and

participation on CMS and other entities
taskforces or workgroups that will promote
and benefit the AHFSA membership
mission.

Create a workgroup to look at methods

to communicate effectively with
membership

Draft Revision 9-2-14

Increase communication between

AHFSA Board, Regional
Representatives, and AHFSA members.

Create a workgroup made up of the Vice

President and Regional Representatives
to develop the role of the regional
representative including outreach to
region states and new State Survey
Agency Directors in the region.

AHFSA 2014-15

STRATEGY: To Develop Member Advocacy to various Organizations and Agencies

GOAL: Establish and maintain relationships and communication with CMS and other organizations.
Increase communication between CMS and other organizations and the AHFSA Board of Directors and
Membership.
Promote and positively market AHFSA.

Action Steps

Ownership

Actions Taken and

Completed Date

Next Steps

Ownership

Identify entities we currently have

relationships with, outside CMS

Membership

7/31/2013

Post to website

Communications
Committee

Identify organizations we would like

to establish a relationship with

Membership

7/31/2013

Share with
Communications
communication
Committee
committee for review
& recommendation
to Board

Determine type of communication

and key individuals within outside
organizations to connect with

President or designee

Ongoing invitations
successfully issued (4)
to provide speaking at
1/14 & 7/14
membership meeting

Continue

President or
designee

STRATEGY: To Develop Member Advocacy to various Organizations and Agencies

GOAL: Serve as the liaison and unified voice for all state AHFSA member with CMS and other organizations on policy
issues impacting members.
Promote active member involvement and participation on CMS and other entities taskforces or workgroups that
will promote and benefit the AHFSA membership mission.

Action Steps

Ownership

Develop a list of current

organizations, taskforces and
workgroups that AHFSA is involved
in, including the person who is the
contact. Obtain a list of current
CMS workgroups and ensure
AHFSA has a champion on the
workgroup to represent the states.

President or designee
Communication
committee

Ensure workgroup and taskforce

members provide timely feedback
to membership on workgroup
activities.

Communications
committee

Maintain direct contact with Survey

and Certification CO Divisions.

President or designee/
Board

Ownership

Actions Taken and

Completed Date

Next Steps

Existing
memberships/represent
ations identified at July
membership meeting.
We are represented on
ASTHO, Advancing
Excellence, Tech.
Panel

Re-establish
membership on TJC
PTAC

President or
designee

Post representative
name on website
Place request for
information
regarding CMS
taskforces/
workgroups
Follow up to request
for information
Maintains
communication with
representatives for
updates
Ongoing

Communication
committee

Ongoing

Board Membership

Maintain routine calls

with CO DNH, Acute
Care & PAC, maintain
communication with
CMS by both
conference call &
meetings. Quarterly

Communications
committee

Board Membership

meetings, SETI,
AHFSA conference

STRATEGY: To Develop Communication with Membership

GOAL: Redesign and maintain the AHFSA website to provide a conduit for easy access of information of importance to
the membership and to market the organization.

Action Steps

Ownership

Actions Taken and

Completed Date

Next Steps

Ownership

Determine new host for web site

Communications
Committee & Bob

Completed

Review annually

Communications
Committee

Determine new design and

information to be present on the
site.

Communications
Committee

Completed

Ongoing update &

development

Communications
Committee

Consider items that will draw

membership to the site:
1. Annual salary survey
2. Staffing levels survey
3. Annual licensing fee survey
4. Others TBD.

Communications
Committee

Decision include at
membership meeting
7/14 to develop
comprehensive survey

Develop survey by
12/14

Communications
Committee

STRATEGY: Professional Development of Membership

GOAL: Promote Professional Development through training on topics of importance to the membership at the annual
training conference and at quarterly board/membership meetings.

Action Steps

Ownership

Actions Taken and

Completed Date

Establish duties and training for

Conference Planning
Regional Representatives to make
Committee
sure new State agency directors are
provided information and contact for
AHFSA

9/22/2013

Create a virtual welcome

None listed yet
information packet for the website,
including a letter from the President,
Regional Representative contact
information, and Executive Director
contact information

1/1/2014

Next Steps

Ownership

STRATEGY: Professional Development of Membership

GOAL: Promote Professional Development through training on topics of importance to the membership at the annual
training conference and at quarterly board/membership meetings.

Action Steps

Ownership

Actions Taken and

Completed Date

Next Steps

Ownership

ID Track as Professional
Development in upcoming annual
meetings

Planning Committee

Professional
development track
established 7/14

Ongoing

Conference
Planning
Committee

Outreach after conference to solicit

input from our members on topics
using tools such as Survey
Monkey.

Planning Committee
Director of Operations

Process not yet

developed

Develop process

Planning
Committee
Communications
Committee
Director of
Operations

STRATEGY: Professional Development of Membership

GOAL: Develop and implement a NEW SSA Director Recognition, Training, and Mentorship program.

Action Steps

Welcome Packet

Draft mentor professional

development programs

Ownership

Corresponding
Secretary.
Communications
Committee
Vice President

Actions Taken and

Completed Date

Next Steps

Ownership

Not yet begun

Design packet for

Board approval

Corresponding
Secretary and Past
President

Mentor program &

professional
development program.
Drafts presented at July
14 membership
meeting. Reviewed
with minimal revision

Develop process for

implementation

President Elect
Vice President

STRATEGY: Professional Development of Membership

GOAL: Utilize the AHFSA website as a resource for member communications, listing of subject matter experts within
membership, and as a source to access other resources and links to other sites.

Action Steps

Ownership

Actions Taken and

Completed Date

Provide a link on AHFSA website

to CMS Directors training

Web workgroup

Jan. 1

Demonstrate AHFSA website at

conference during promising
practices

Polly Weaver

Conference

Include training suggestion box on

AHFSA Web

Web workgroup

Post questions and answers that

are solicited by members directly
on the web

Web workgroup

Next Steps

Ownership

STRATEGY: Professional Development of Membership

GOAL: Promote all state AHFSA membership participation in quarterly board/membership meetings and the annual
training conference.

Action Steps

Ownership

Actions Taken and

Completed Date

Next Steps

Ownership

Include professional development

component in each meeting.
Determine items to be covered
based on requests solicited by
survey monkey, etc.

President

TBD

President
Vice President

Regional Reps. provide feedback

and solicit information/input from
members

Regional Reps./Vice
President

TBD

Regional
Representatives

STRATEGY: Professional Development of Membership

GOAL: Create a workgroup made up of the Vice President and Regional Representatives to develop the role of the
regional representative including outreach to region states and new State Survey Agency Directors in the region.

Action Steps

Ownership

Actions Taken and

Completed Date

Next Steps

Ownership

Include a break out session at the

annual conference to explain role
of the reps. And to discuss
outreach strategies

VP

Conference 7/14

Vice President

Promote depth (Region Rep.

backup) in each region

VP

Conference 7/14

Vice President

STRATEGY: To Develop Communication with Membership

GOAL: Periodic electronic newsletter containing articles and information of interest to members.

Action Steps

Ownership

Actions Taken and

Completed Date

Next Steps

Ownership

Create a blog for the site to post

state inquiries and responses.

Communications
Committee

In progress

Ongoing

Communications
Committee

Periodic notices about upcoming

events (proposed legislation,
conferences, trainings, openings,
etc.) taking place within AHFSA or
member states.

Communications
Committee
Director of Operations

Discussed at July 14 ly
meeting. In beginning
stages, 600,000 hits in
1 years

Expand use of
calendar. Request
information from
members. Develop
face recognition
head shots of board,
regional
representatives

Communications
Committee

Program to highlight each state

recognize staff, recognize state
achievements, etc.

Communication
Committee

Discussed at July 14 ly Ongoing. Request

meeting
information from
states

Communications
Committee

STRATEGY: To Develop Communication with Membership

GOAL: Monthly membership calls to provide updates and other information/discussion on topics of interest to the
membership.

Action Steps

Ownership

Boost attendance at monthly calls.

Communications
Committee

Provide updates about new

information on the web site.

Communications
Committee Chair

Actions Taken and

Completed Date

Next Steps

Ownership

Comparison of call
attendance first half of
period 1/13 7/14, to
second half: average 18
states per call rose to 22
states per call. Increase
of 22%.
Introduced use of
Survey Monkey. Posting
of member query
responses.

Continue to promote
worth of
membership calls
encourage
attendance through
reminder emails
provide content
Add job
opportunities.
Increase tabs to
website page.
Continue use of
Survey Monkey.
Encourage
responses to Survey
Monkey and
member queries.

President, Board and

Regional
Representatives

Communications
Committee
President, Board and
Regional
Representatives

STRATEGY: To Develop Communication with Membership

GOAL: Quarterly board/membership meetings to promote strategic planning, networking among members and other
entities, and information sharing.

Action Steps

Maintain/improve attendance

Ownership

AHFSA Board

Actions Taken and

Completed Date
Continue to encourage
attendance in person.
Reminder emails

Next Steps

Ownership

Ongoing

AHFSA Board

Develop and publish

agenda one month
in advance

President

Reach out to non

participating
members

President
AHFSA Board

Welcome letter/call
to new Directors

President