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Professionnel Documents
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CONCLUSION
Conclusion of the study will be produced in Executive Summary.
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Bhagwati Pillai
INTRODUCTION
COMPANY PROFILE
Haldiram's is a major Indian sweets and snacks manufacturer based in
Nagpur, Maharashtra, India. The company has manufacturing plants in
Nagpur, New Delhi, Kolkata, Bikaner. Haldiram's has its own retail
chain stores and a range of restaurants in Nagpur and Delhi. In
contemporary times, Haldiram's products are exported to several
countries worldwide, including Sri Lanka, United Kingdom, United
States, Canada, United Arab Emirates, Australia, New Zealand, Japan,
Thailand and others.
OBJECTIVES
To study demographic characteristic respodence.
To study the different factor affecting buying behavior of the
consumer.
To study the consumer perception about Haldirams sweets.
To analysis the relationship of demographic characteristic and
buying behavior of consumer.
To compare market share of Haldiram sweets and other local
sweets.
HYPOTHESIS
The buying behavior of the consumer is independent of their
personal background.
The awareness level about Haldirams sweets than local sweets is
comparatively low.
The distribution and awailability of Haldirams sweets is the factor
affecting its sales.
Market share of Haldirams sweets is less than local sweet mart.
RESEARCH METHEDOLOGY
HYPOTHESIS TESTING
After the study takes place it is tested whether the assumed
hypothesis is accepted or not.