Scribd Logo
Importer

Bienvenue sur Scribd !

  • Hemant PPT On Pepsi

    Transféré par

    hemant2112
    2K vues21 pages
    Pepsi Blue was launched to compete with coke's vanilla coke. The taste of Pepsi Blue was like cotton candy with a berry and much more sugary and syrupy than regular cola it was tinted using blue 1, a highly controversial coloring agent banned in numerous countries at the time sugary taste was not accepted by the consumers.

    Description originale:

    Titre original

    Hemant Ppt on Pepsi

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Formats disponibles

    PPTX, PDF, TXT ou lisez en ligne sur Scribd

    Avez-vous trouvé ce document utile ?

    Ce contenu est-il inapproprié ?

    Signaler ce document
    Pepsi Blue was launched to compete with coke's vanilla coke. The taste of Pepsi Blue was like cotton candy with a berry and much more sugary and syrupy than regular cola it was tinted using blue 1, a highly controversial coloring agent banned in numerous countries at the time sugary taste was not accepted by the consumers.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    2K vues21 pages

    Hemant PPT On Pepsi

    Transféré par

    hemant2112
    Pepsi Blue was launched to compete with coke's vanilla coke. The taste of Pepsi Blue was like cotton candy with a berry and much more sugary and syrupy than regular cola it was tinted using blue 1, a highly controversial coloring agent banned in numerous countries at the time sugary taste was not accepted by the consumers.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 21

    Wel-Come

    Hemant kumar patanker


    MBA-III SEM
    Mock Venture
    Pepsi Blue: Its failure and strategies for relaunching
    PepsiCola

    Pepsi Cola Journey

    Chief competitor
    Pepsi Blue
    Purpose to Launch
     The move to make a brightly-colored version of the flagship
    Pepsi brand was boosted by 2001's introduction of
    Mountain Dew Code Red, which had bumped PepsiCo's
    Mountain Dew division sales up 6%
     It was launched to compete with Coca –cola’s Vanilla Coke
     The Indian Cricket Team was having a successful run after
    the 2003 Cricket World Cup. The color of their jersey
    was blue & therefore PepsiCo attempted with Pepsi
    Blue to support the team and its mega fan club


    7 P’s of Marketing Mix

    People Physical Evidence

    Process
    7 P’s of Pepsi blue
     Product: A Cola-Berry fusion with Blue 1,
    Red 40 coloring agents

     Place: Mexico, Panama, Colombia , Costa


    Rica, India, Australia, New Zealand,
    Jamaica, Canadá
    Price
     It was made available in 300 ml returnable glass bottles
    priced at Rs 8
     500 ml PET bottles, at Rs 15
     Non-returnable, 250-ml Pepsi bottles, priced at Rs 12 each
    Promotion
    How was it marketed?
    Contd..
    Scheme: To complement the launch of Pepsi Blue,

    the company came up with a major promotional
    drive `Pepsi Predikta Jackpot‘
     Movie Selling: Advertisement in the movie The
    Italian Job (2003 film)
     Indian Tagline: Drink Pepsi Blue. Cheer for the men
    in blue.
     train vi.mp4


    People
     Use of Brand ambassadors like, ShahRukh
    Khan,Telgu popular actor Pawan Kalyan

     Indian cricket team for advertisement


     Process

    Physical Evidence
    Reasons of failure
     The taste of Pepsi Blue was like cotton
    candy with a berry and much more sugary
    and syrupy than regular cola
     It was tinted using Blue 1, a highly
    controversial coloring agent banned in
    numerous countries at the time
     Sugary taste was not accepted by the
    consumers. video imp.mp4

    Sales

    Int
    ro
    du
    cti

    2002
    on

    Gr
    ow
    th

    2003

    Time
    Ma
    tur
    2004 ity

    De
    cli
    Product Life Cycle

    ne
    Strategies
     Pepsi Blue could come up with the different
    taste than berry flavor,i.e. strong fizzy cola
    to attract youth segment
     Advertisements focusing on repositioning of
    Pepsi blue which has eliminated the sugary
    taste factor
     The taste should be immediately change,
    since it’s competitors taking due
    advantage because of Pepsi’s sweeter
    taste
    Contd..
     Moreover, Pepsi should start creating its
    awareness about duplication of its
    products these days

    Vous aimerez peut-être aussi