AVDERTISING VOCABULARY

e-commerce /ikm.s/ /ik.ms/ noun [ U ]

the business of buying and selling goods and services on the Internet

Like-Gate - A barrier requiring a user to Like a brands page before they can access
certain content from that brand on Facebook.

look-alike /lk..lak/ noun [ C ]

someone or something that is similar in appearance to someone or something else
He's an Elvis Presley look-alike.

target /t.gt/ /tr-/ verb [ T ] DIRECT

1. to direct advertising, criticism or a product at someone
The paper is targeted specifically at young people.

merchandise /m.t n.daz/ /m-/ verb [ T ] US SPECIALIZED

to encourage the sale of goods by advertising them or by making certain that they are
noticed
She had to merchandise the new product line.

high-end /haend/ adjective

1. intended for people who want very good quality products and who do not mind how
much they cost
high-end video equipment/a high-end department store
2. wanting very good quality products, and willing to pay a lot of money for them
high-end consumers