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2201s Fairtrade: tt realy fa? - World Poles - World The Independent “THE INDEPENDENT TUESDAY 27 AMUARY 2015 dope eboces Hobe Dating Shep Senin Regier NEWS VIDEO PEOPLE VOICES SPORT TECH LIFE PROPERTY ARTS + ENTS TRAVEL MONEY INDYBEST STUDENT OFFERS Fairtrade: Is it really fair? ia eek) TERANS ‘Search Te hsepencent 1 Thisis tne last time we ste ‘his on tanste deadline day 2 epublican senator denies change, cites Bile 8 Meet he plus-size model making history A tainty of Britons entiea of ‘age own athal-mast for Sot king ME As more than 70 countries celebrate World Fair Trade Day on Saturday, S 5 sadly hat three-legged goat Morrison examines the scheme's pros and cons story was too good ibe te It is trade, ofthat there is no doubt. Some £1.3bn is spent on Fairtrade-badged goods in the UK. But nearly two decades after the launch of the scheme, the question that inereasingly vexes san Mos Shared “Most Viewed Most Commented UU) Double chins ould be cured’ without surgery o dieting using ew injection ‘The BBChas just done mors to eradicate Terrorism’ than all our wars sine 9) Dog thinks owner is drowning in Jake, divesin and tres to pull him out Ukip Jelly Babies Christian blogger says she will ‘cause uproar on ‘ot wea leggings in public ‘Amazon because they entice men nd ‘The scheme was set up with the anything-but-simple mission of tause them to ook at her Tost providing "better prices, decent working conditions, local Fi : fa « SHEE Thank heavens or Louse sustainability, and fair terms of trade for farmers and workers in i consumers as they make their purchases is: is it really fair? ‘The UK is the world’s biggest fair-trade market, and it continues to grow. The first three produets to showcase the Fairtrade mark hit the shelves in this country 18 years ago. Now, days ahead of ‘World Fair Trade Day, there are more than 4,500 products mine ig! carrying the familiar logo in our shops. ‘Mensch and her foul-mouthed the developing world”, Farmers who pay for certification are tweets to world leaders assured a minimum price — which ean never fall below market level ~ and a premium to invest in their communities. His for Hawk Sales of the fair-trade goods increased by 12 per cent inthe UK famed Costa book between 2010 and 2013, and this year alone, Mars~the third of the year Pmoworeo STORIES iepihww independent coklnewsiverlepoitesTatrade -eclly-fl-7717828 16 2201s biggest confectionery brand in the UK - will switch Maltesers to Fairtrade, representing more than a 10 per cent increase in total sales, Fairtrade has turned to certifying the gold industry in the past two years and is expecting to announce new standards for freshwater prawns this summer. Almost 40 per cent ofall our bananas are now Fairtrade, Despite becoming increasingly mainstream, the Fairtrade label hhas persistent critic. I is attacked by those on the left who say it has sold out and given in to the market. Pundits on the right argue that it distorts markets, exaggerates its claims, prices out the poorest farmers and perpetuates inefficient modes of production. In the week when more than 70 countries will celebrate the notion of fair trade as a "tangible contribution to the fight against poverty”, The Independent on Sunday looked behind the label to answer one pressing question: just how fair is fair trade? "The whole town depends on mining - we need support’ Harbi Guerrero Morillo, 40, lives with his wife and one-year- ‘old daughter in Colombia. For the past 14 years he has been running a mine, providing work for 30 workers. In his ‘community, about 70 per cent of people are employed in mining-related activities and earn around £220 a month for their work. Almost 400 families benefit from the gold production, Mr Morillo's co-operative is in the process of becoming certified with Fairtrade and Fairmined, in order to become one of only a handful of mines to produce Fairtrade old. "We would take pride and show off our certified community because it would show that our gold is clean, exported and seen ina positive way. Sometimes the industry is frowned upon, and there are concerns that if mines don't comply with legislations, they will be closed down. Here, the whole town depends on ining - we need support. This certification could work as a road map for mining and it could open us up to how we could improve our communities and network with other miners. Ibis about legitimising my work that is very important. "The fair-trade price does not change throughout the Tomy Mathew, 50, isa spice and nut farmer from Kerala, India, He was one of the founding members of his local fair- trade alliance, which was established more than six years ago, after his region suffered an "agrarian erisis "Between 1992 and 2006, there was a terrible economic crisis for agriculture in Kerala, All the prices fell and this made us look for markets that offered fair deals to farmers. This year, the market price for eashews was about 62 rupees per kilo (71p). The fair trade price came in at 75 rupees per kilo (86p). I's not the

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