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PROMOTION

The publics curiosity became abundantly clear: with

questions and messages pouring in daily. But a thirst for
knowledge is part of the game, and for that very reason,
a lot of information was purposely held back to keep the
prospective audience anxious to find out more.

Constant communication had to be their biggest strength.

The public could only be as informed as our Public
Relations team was. This department was the figurehead of
the project, and the responsibility of presenting not only
your own department, but the whole course, was the true
challenge the role provided.

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Promotion is the essence of any event. It provides the

public with information and the event itself with exposure.
Most importantly: if it is done well, promotion also
strongly helps convert spectators into participants and
attendees. In regards to this projection mapping, Santas
Workshops promotion spanned over several media sectors.
There was press, filming, and interviews. MCASTs Art &
Design page promoted the students efforts relentlessly: as
did the Valletta 2018 Foundations page, and photographs
and progress shots found themselves on social media daily.

At the end of it, the success of this event was important

not only to the participants; the final year Degree students
who felt privileged to shoulder the responsibility of such
a public event, but also the whole of MCAST, who once
again walked away proud of its students achievement.

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On a daily basis, from the very beginning up to the opening

night, videos shot and edited by the students themselves
were also being added to the MCASTs Facebook page and
the Youtube channel tended by the Degree students. True
to the term short and sweet: the videos capture moments
from each different department as they tackle a number of
tasks necessary in the creation of such a grandiose project
in a matter of minutes. Dedication shone through. And
that is exactly what we needed to encourage more people to
attend the opening night and celebrate with us.
No production should go without adequate representatives
though and ours came in the form of two PR positions.
Confident In themselves and confident in the people they
were speaking on behalf of, took on interviews for both
printed and online press sources, and were even invited to
appear in local TV programs such as Eli and I.

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OPENING NIGHT

The event took off with Jason Micallef s speech: Chairman

of the Valletta 2018 Foundation, to the audience and
attending journalists. The President; Hon. Marie Louise
Coleiro Preca, and the Valletta 2018 Committee, went on to
congratulate the MCAST students and their lecturers for all
their hard work and the dedication theyve displayed whilst
working on the projection for Maltas most prestigious
building.

children in the square were the most entertained; eyes wide

and fingers pointing excitedly as they witnessed Father
Christmas, the elves, and the toys come to life.
Fair to say that the event left the desired impact on all those
there to witness it, and the number of photos and videos
being taken by students and onlookers alike stand as proof:
proof that quickly found itself on social media and in the
hands of the press. The Directors and administration at
the MCAST College of Arts, Science and Technology, and
the Valletta 2018 Foundation were the ones that presented
the students with this wonderful opportunity to showcase
their work to the public; and it truly wouldnt have been
possible without the tutors constant support throughout
this journey and the hard work done by each and every
student.

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The projection mapping itself followed straight after.

With students looking on proudly as their families and
other spectators stood awed and pleasantly surprised. The

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The Christmas Spirit was strong amongst the crowds of

people filling St. Georges Square. Chatter and excitement
was abundant between them and the square was filled with
a sense of life and energy it doesnt experience on a day to
day basis. But the wait for those of us who have been
anticipating this moment for months was excruciating.

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CONCLUSION

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This experience has been a sharp learning curve for the whole
class; something that can easily be seen from the amount of work
featured throughout these pages. Though we needed two main
spokespersons from amidst out peers to represent us off-campus on
national media throughout the various stages of this opportunity,
the project could only come to fruition thanks to the input of
all final year Graphic Design and Interactive Media students.

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THE STUDENTS
SA N TAS WOR KS HOP

Its an opportunity for each near-graduate to experience their biggest

live-case yet; to sharpen their skills, expand their capabilities, and
broaden their exposure. Its a true learning curve from start to finish.
Identifying the natural groupings for each department with the
best possible outcome in mind is what helps shorten the selection
process, and from there the experience becomes nothing short of
a remarkable journey where each individual helps shape the project
towards a truly rewarding finale.

luke camilleri

miguel mizzi

stephanie Spiteri

christ scicluna

mark a. azzopardi

ian attard

josef von brockdorff

ryan mansueto

deborah frendo

robert spiteri

Jake spiteri

matthew Spiteri

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allen m. demanuele

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Meet the forty-one students involved in the creation of the Christmas

3D Architectural Mapping Projection 2014;, an annual project
that serves as the B.A. (Hons.) in Graphic Design and Interactive
Media students platform to promote themselves both locally and
internationally.

alexia sant manduca

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krysta M. micallef

stephen cutajar

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josef cohen

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naomi mamo

anton micallef

Zack Ritchie

luke cesareo

Christian Agius

lara cassar delia

luke soler

mariano galea

patricia formosa

mirraine grech

vincent mercieca

elaine calleja

claude taliana

jonathan b. pace

pj attard-cassar

kersten spiteri

graziella farrugia

daphne sammut

erika buttigieg

justin zammit

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martina caruana

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daniela farrugia

mark buttgieg

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jessica azzopardi

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behind the
scenes

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ACKNOWLEDGEMENTS
We would like to express our deep gratitude to the Director of
MCAST Art & Design, Mr. Stephen Vella, as well as the Deputy
Directors Ms. Melanie Mizzi and Mr. Mark Theuma: who without
their efforts, this project would not have been possible.

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We would also like to acknowledge the support weve received from

our lecturers Mr. Paul Camilleri, and Mr. Francantonio D. Cauchi
Cuschieri, and the opportunity granted to us by the Valletta 2018
Foundation, its Chairman Jason Micallef, and Executive Director
Karsten Xuereb.
We would also like to offer special thanks to our parents and friends;
who supported us throughout this experience.

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Thanks!

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