Académique Documents
Professionnel Documents
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business
AND
& finance
busy woman
every GUIDE
betty’s : name
TO BUSINESS
Every Busy Woman in the workplace can use the
tel 843.697.7873
: name
email: gp@limelightsc.com
TO BUSINESS
tel 562.208.6500
email: cgibbons@powerspeakcommunications.com
the little black book for
banking
Community FirstBank
A community bank is one that steps in...
when other banks walk out!
• Totally Free Checking – both business and personal
• Free online banking and bill pay
• A full line of consumer, business, and commercial services
• Friendly and knowledgeable staff
• Locally-owned and operated – all decisions made locally
• Talk to a person – not a “press 1-for-this-2-for-that”
recording – when you call
It will be my pleasure to be your banker!
- Richard Pierce, Branch Manager
FDIC/Equal Housing Lender
288 Meeting Street, Downtown
tel 843.723.7700
www.commfirstbank.com
business opportunities
CONTINUED...
section : 5
betty buzz: PR & Marketing Top 10
of FINANCE
We asked Claire Gibbons, president of Powerspeak Communications LLC,
to share her top 10 list for marketing and promoting your business.
AND
How are you doing on the checklist?
: name
TO BUSINESS
1. Plan Your Strategy. To be successful in business you’ve got to know where you’re headed. Writing and consistently
busy woman
updating your business plan can help you clarify your business model, targets and marketing strategies.
2. Know Your Brand. What message are you putting out there from how you talk, what you wear, to how you conduct
every GUIDE
yourself in business? How do you want others to perceive you and your business?
3. Know Your Customer. Take the time to really get to know your target customers. Do your market research. LISTEN
betty’s
to them and ASK questions.
5. Get Personal. Send handwritten notes on stationery to clients, as well as business leads. Let people know you’re
thinking about them, their business and their needs.
6. Get it Write. Invest in an AP Style Guide. All communications from marketing materials to news releases, ad copy and
media kits should conform to the accepted standard for business communications. Make sure emails are punctuated and spell
checked. These are all extensions of your brand.
7. Tell a Story. How has your business affected people, made their lives better? Sharing a third party account of an
experience with your business is great PR and word of mouth is the best for growing your business.
8. Shop Around. Talk to a variety of vendors when you ask for estimates, and make sure
they understand your needs for the project at hand. Ask them to recommend another way
to accomplish your goals; often their solutions may be less expensive, more efficient
or effective.
10. Mix it up! To effectively support your business you must have a mix of marketing
strategies incorporating public relations, advertising, partnerships and promotions.
Evaluate those strategies regularly to measure and gauge their effectiveness
and ROI.
BUSINESS OPPORTUNITIES CONTINUED...
section : 6
BUSY WOMAN tips
of FINANCE
want? If you don’t want to find For more than 20 years, we have helped thousands of men
yourself wandering like an Alice and women learn how to create their own successes — their
in Wonderland, you might try own jobs. Crystal-Barkley’s disciplined approach helps you find
asking yourself a few direct and and grow your innate strengths. You will discover - or rediscov-
personal questions – er - what you care about the most. We will help you craft that
into real work. The result: success. On your terms.
1) If I could change one thing tel: 843.727.7990
about the world, it would be: email: crystalbarkley@careerlife.com
2)My best skills are: www.careerlife.com
3) I want to live in a
community which: colleges & universities
4) The traits I most want
in a boss are: Lowcountry Graduate Center
5) Or, do I want to be my own Expanding opportunities for graduate education, with
boss? In which case, collaboration among the College of Charleston, The Citadel,
what is my risk tolerance? MUSC, Clemson and USC. Designed for the convenience
6) I really want to learn how to: of working adults, classes are held in the evenings and
7) Who do I know dealing with weekends. Graduate degrees and certificates are offered in the
any of the above? Who do following areas: Social Work • Communication • Computer
I know who might know and Information Sciences • Project Management
someone who does? • Urban and Regional Planning • Business • Education
8) What do I recall doing with • Financial Planning and more.
the most pleasure? 5300 International Boulevard, Building B, Suite 100,
9) What do I believe is my top North Charleston, 29418
accomplishment in life to date? tel 843.953.GRAD [4723]
10) In 2020 what do I want www.lowcountrygradcenter.org
my top accomplishment
to have been? computer repair
AMERICAN CANCER SOCIETY: dedicated to eliminating CRISIS MINISTRIES: meets the immediate needs of those
cancer by preventing it; saving lives and diminishing who are hungry and homeless, striving to break those
AND
AMERICAN HEART ASSOCIATION: heart disease is the #1 promotes medical, educational and support services for
killer of women, but it can largely be prevented. single parents and their children.
busy woman
AMERICAN RED CROSS: providing relief to victims of about childhood sexual abuse.
disasters and helping people prevent, prepare for and www.darkness2light.com
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CAROLINA CHILDREN’S CHARITY: fighting birth defects and contribute to society. www.girlscoutsesc.org
the effects of childhood diseases. GOODWILL INDUSTRIES OF LOWER SC: offering job
www.carolinachildren.org training, career coaching and more to help people achieve
CAROLINA YOUTH DEVELOPMENT: caring for young their full potential. www.palmettogoodwill.org HABITAT FOR
people suffering from physical/sexual abuse, neglect, HUMANITY: bringing an end to substandard housing.
abandonment and severe emotional disorders. www.charlestonhabitat.org
www.CYDC.org HALOS: Helping and Lending Outreach Support to abused or
CENTER FOR WOMEN: making personal and professional neglected children and their caregivers through faith-based
success an everyday event for women. partnerships. www.charlestonhalos.org
www.c4women.org HISTORIC CHARLESTON FOUNDATION: preserving and
CHARLESTON BREAST CENTER: non-profit providing breast protecting the historical, architectural and cultural heritage of
care from screenings to biopsies. Charleston. www.historiccharleston.org
www.charlestonbreastcenter.com HUMANITIES FOUNDATION: providing affordable housing
CHARLESTON HORTICULTURAL SOCIETY: horticultural and critical assistance to our neighbors most in need.
resource center nurturing and inspiring excellence. www.humanitiesfoundation.org
www.charlestonhorticulturalsociety.org JENKINS INSTITUTE FOR CHILDREN: promoting self-
CHARLESTON NOW: an organization of feminist activists sufficiency, productivity and the well being of children and
with a goal of bringing about equality for all women. families. www.jenkinsinstitute.org
www.now.org JOHN ANCRUM SPCA: the society for the prevention of
CHARLESTON PARKS CONSERVANCY: preserving and cruelty to animals. www.jaspca.com
respecting local parks and the beautification of Charleston. THE LEAGUE OF WOMEN VOTERS OF THE CHARLESTON
www.charlestonparksconservancy.org AREA: a non-partisan political group encouraging citizens to
COASTAL COMMUNITY FOUNDATION: a public grantmaking play an informed and active role in politics.
foundation that fosters philanthropy for the lasting good of www.lwv.org
the community. www.CCFgives.org LOUIES’S KIDS: helping economically disadvantaged kids
COMMUNITIES IN SCHOOLS OF CHARLESTON: dedicated fight obesity. www.louieskids.org
to keeping kids in school by providing the tools and
resources they need. www.cischarleston.org
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LOWCOUNTRY CHILDREN’S CENTER: committed to reducing SC ASSOCIATION OF COMMUNITY DEVELOPMENT: using
the incidence of child abuse and its impact on the child, community development to raise the quality of life for
AND
family and community. www.dnlcc.org low-wealth families.
: name
LOWCOUNTRY FOOD BANK: fighting hunger by distributing www.communitydevelopmentsc.org
TO BUSINESS
healthy food and educating the public. SPECIAL OLYMPICS SC: improving the lives of people with
mental disabilities through sports training and competition.
busy woman
www.lowcountryfoodbank.org
LOWCOUNTRY ORPHAN RELIEF: helping children removed http://so-sc.org
from their home due to abuse or neglect with donations of SUSAN G. KOMEN FOR THE CURE: dedicated to eradicating
every GUIDE
goods and services. breast cancer disease by advancing research, education,
http://lowcountryorphanrelief.org/ screening and treatment.
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MY SISTER’S HOUSE: provides a state shelter to victims www.komenlowcountry.org
of domestic violence and their children throughout the TEACHERS’ SUPPLY CLOSET: serving the children of the
tel 843.475.2607
email: inbox@kendrahaskins.com
www.kendrahaskins.com
every GUIDE
non-profit organizations
betty’s
Lowcountry Affiliate of
Susan G. Komen for the Cure®
The Susan G. Komen for the Cure promise: to save lives and
end breast cancer by empowering people, ensuring quality
care for all and energizing science to find the cures.
For breast health information please call
tel 843.556.8011 or Race for the Cure® office 843.556.3343
or visit us at www.komenlowcountry.org
busy woman
every GUIDE : name
TO BUSINESS section : 11
of FINANCE
AND
web development ^ graphic design ^ brand identity solutions
betty’s
843.475.2607
visit our online portfolio
at kendrahaskins.com
What is Your “Extra”? The Hat Ladies of Charleston, as speaker at your next event,
: name
email: hatladies@aol.com
60% of most company’s total
www.hatladies.org
sales. Go the extra mile to
busy woman
staffing
Charles Foster
Dottie Karst, Owner and Operator
Serving prestigious companies throughout the Lowcountry
and nationwide since 1969. Our industry specific recruiters
can help with your executive search, contract assignments
or on-going employment needs. 100% Woman Owned.
3436 Rivers Avenue, North Charleston, 29405
tel 843.572.8100 or 800.919.9808
www.charlesfoster.net
every GUIDE
betty’s
the little black book for TO BUSINESS
busy woman AND
: name section : 13
of FINANCE
betty buzz: Small Business Loan Packaging
Securing a business loan means being prepared with the necessary paperwork. Busy woman, Cindi Rourk, Loan Officer with the
Charleston Local Development Corporation, shares advice for putting together the materials you need before applying for a loan.
• Start with an updated business plan. Any “dust” could signal the business owners’ lack of interest (or worse, dedication!)
• Include the financial numbers – a set of projections, broken out monthly for the 1st year and annually for years 2 & 3.
• Show how much the entire project costs, and include how much the owners are investing and exactly how much is needed to borrow.
Lenders typically like to see owners invest 20% or more of the project cost.
• Gather personal information. A current personal financial statement and tax returns for 3 years for every business owner with 20% or
more ownership.
• If you haven’t checked your credit report lately, it’s time. Try www.annualcreditreport.com. Dispute any inaccuracies before submitting,
or explain the information in the application.
• Describe the collateral offered to secure the loan in detail.
• Be prepared for any questions the lender may have for you.
• Don’t take rejection personally! Business loans are not personal loans – banks can decline
because of issues related to their bottom line, not yours.
• Don’t go it alone. Contact your closest SCORE office or the Small Business Development Center
for free business consultation (www.smallbusinesscharleston.org).
• If declined by traditional banks, try an alternative lender like the Charleston Local
Development Corporation (www.charlestonldc.com).
the little black book for
betty’s busy woman
every GUIDE : name
TO BUSINESS AND
of FINANCE
section : 14
section : 15
betty buzz: Professional & Networking Groups
of FINANCE
ADVOCATES FOR AGRICULTURE: a non-profit that assists the CHARLESTON COUNTY DEMOCRATIC WOMEN:
SC agriculture industry. a group for Democratic women that meets for dinner,
speakers and networking.
AND
http://scadvocates4ag.org
: name
www.charlestondemocrats.net
TO BUSINESS
CHARLESTON DIGITAL CORRIDOR: providing support for
knowledge-based companies.
busy woman
ALLIANCE FOR FULL ACCEPTANCE: Charleston’s www.charlestondigitalcorridor.com
GLBT group promoting equality and acceptance for gay, CHARLESTON FINE ARTS DEALERS’ ASSOCIATION: for
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lesbian, bisexual, transgender and heterosexual people. gallery owners and artists dedicated to making the
843.883.0343; www.affa-sc.org Charleston market a fine art destination.
AMERICAN BUSINESS WOMENS ASSOCIATION -
betty’s
www.charlestonfineartdealersassociation.com
SUMMERVILLE CHAPTER: professional women who support CHARLESTON JAYCEES: for those aged 21-39 looking
one another’s business and personal objectives. to expand their circle of friends and give back to the
www.citizensforsoundconservation.com
TO BUSINESS
CREW Charleston: Commercial Real Estate Women connects LOWCOUNTRY LOCAL FIRST: providing help and
women in the commercial real estate business. support to locally owned businesses and farmers.
busy woman
networking group developing the talents, skills and support for female entrepreneurs.
leadership of female entrepreneurs.
the little black book for
http://nawbo.org
www.ecewsc.com PALMETTO BIO: an organization in support of South
GREEN DRINKS CHARLESTON: brings together people Carolina’s life science industry.
who are living, learning, and practicing the principles of www.palmettobio.org
sustainability and those seeking to find out more. PALMETTO FIBER ARTS GUILD: a group of handcrafters
http://greendrinkscharleston.blogspot.com interested in learning more.
HOME BUILDERS ASSOCIATION OF SOUTH CAROLINA: http://palmettofiberartsguild.blogspot.com
pool information and efforts with other home building PUBLIC RELATIONS SOCIETY OF AMERICA – SC: get in
industry professionals. touch with other members of the public relations and
www.hbaofsc.com communications field.
INSTITUTE OF MANAGEMENT ACCOUNTANTS: www.scprsa.org
resources for professionals involved in management SCORE: “Counselors to America’s Small Business,”
accounting and financial management. dedicated to educating entrepreneurs and the formation,
www.imacarolinascouncil.org growth and success of small businesses.
INTERNATIONAL ASSOCIATION OF ADMINISTRATIVE www.score285.org
PROFESSIONALS: education, community building and SMALL BUSINESS ADMINISTRATION: an independent
development resources for administrative professionals. agency of the federal government aiding and protecting
www.iaap-hq.org small businesses.
INTERNATIONAL ASSOCIATION OF BUSINESS www.sba.gov
COMMUNICATORS: connections and resources for those in SC FEDERATION OF REPUBLICAN WOMEN: bringing
business communication services. like-minded women together to gain political access
www.iabc-sc.com and participation.
www.scfrw.org
SC INTERNATIONAL ASSOCIATION OF WORKFORCE
PROFESSIONALS: continuing education, networking and
recognition for those interested in workforce development.
www.sciawp.org
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SC PRESS ASSOCIATION: for journalists and newspaper-
related businesses.
AND
www.scpress.org/
: name
SC SEAFOOD ALLIANCE: promoting local seafood,
TO BUSINESS
aquaculture and mariculture industry. WOMEN AT WORK: a forum for women dedicated to
www.scseafood.org networking, education, service, mentoring and collegiality.
busy woman
SC STATE EMPLOYEES ASSOCIATION: discounts, access www.womenatworkinc.com
and information for state workers. ZONTA: an international organization of executives and
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www.scsea.com professionals working to advance the status of women
THE COUNCIL OF SC PROFESSIONAL ARCHAEOLOGISTS: worldwide through service and advocacy.
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archaeological-related networking and quarterly meetings. www.zonta.org
www.coscapa.org
THE PROJECT MANAGEMENT INSTITUTE: advancing the