Académique Documents
Professionnel Documents
Culture Documents
setting
Competency: creating focus
through vision statement
VS
Framework/components
Core value
Core purpose
BHAG
Characteristic Vivid description
Wisdom
Salvation
Family Security
National Security
A Sense of
Accomplishment
A World of Beauty
A World at Peace
A Comfortable Life
An Exciting Life
Rokeach Instrumental
Cheerfulness
Ambition
Love
Cleanliness
Self-Control
Capability
Courage
Politeness
Honesty
Imagination
Independence
Intellect
Broad-Mindedness
Logic
Obedience
Helpfulness
Responsibility
Forgiveness
Conservation
Security, conformity, tradition
Self enhancement
Achievement,
Power
Self-transcendence
Benevolence, Universalism
Hedonism
Org Values
Try to match individual and organizational
value?
Core purpose
Represents the value proposition.
E.g., postgraduate management education
Electric power.
Academic books
Great coffee
Integrated solution
Analytic for decision making
Audacious goal
Time
Quantity
Standard
Position e.g., first, third etc.
Achievable 70 percent
Vivid description
Inspiring language