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Role 1- direction

setting
Competency: creating focus
through vision statement

VS
Framework/components
Core value
Core purpose
BHAG
Characteristic Vivid description

Rokeach terminal values


True Friendship
Mature Love
Self-Respect
Happiness
Inner Harmony
Equality
Freedom
Pleasure
Social Recognition

Wisdom
Salvation
Family Security
National Security
A Sense of

Accomplishment
A World of Beauty
A World at Peace
A Comfortable Life
An Exciting Life

Rokeach Instrumental
Cheerfulness
Ambition
Love
Cleanliness
Self-Control
Capability
Courage
Politeness
Honesty

Imagination
Independence
Intellect
Broad-Mindedness
Logic
Obedience
Helpfulness
Responsibility
Forgiveness

Schwartz value theory


Openness to change
Self direction, Stimulation

Conservation
Security, conformity, tradition

Self enhancement
Achievement,

Power

Self-transcendence
Benevolence, Universalism

Hedonism

Org Values
Try to match individual and organizational

values e.g., achievement orientation, result


orientation, change orientation, respect for
people etc.
Do you think hedonism (fun) should be an org

value?

Core purpose
Represents the value proposition.
E.g., postgraduate management education
Electric power.
Academic books
Great coffee
Integrated solution
Analytic for decision making

Audacious goal
Time
Quantity
Standard
Position e.g., first, third etc.
Achievable 70 percent

Vivid description
Inspiring language

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