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1. Is it accurate to say that Harley is still on top of its game?

How is the
company doing today in both domestic and global markets?
Yes, it is accurate to say Harley still on top of its game as they grew sales
internationally, grew sales in the U.S., and within the U.S. grew sales both to core and
outreach customers. In addition, for the sixth consecutive year, Harley-Davidson was
the number one seller of new on-road motorcycles in the U.S. in 2013.
In the domestic markets, the dealers sold 35,730 new Harley-Davidson motorcycles in
the quarter, up 3.0% compared to sales of 34,706 motorcycles in the year-ago period.
In the global markets, dealers sold 21,685 new Harley-Davidson motorcycles during the
first quarter, up 10.9% compared to 19,548 motorcycles in the year-ago period.
Harley-Davidson. (2014). 2013 Annual review. Retrieved from http://ar.harleydavidson.com/letter.php
Harley-Davison. (2014). Harley-Davidson first quarter earnings, retail motorcycle sales
rise. Retrieved from http://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irolnewsArticle&ID=1920445&highlight=

2. Who are its top competitors in other parts of the world, and how is Harley
faring against them?

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