Third Eye Media

Gooneellabah NSW 2480

Statement of Work

Australia

Date May 10, 2014

Client Australian Vocational Network (AVN)
Job Name AVN Learning Objects

Rationale and Purpose

This project is based on Case Study 24: Margaret Janson, Developing Learning Objects
for Adult Learner, by Rod Sims and Naomi Waldron.
The Australian Vocational Network (AVN), through its funding body the Australian
Education Committee, commissioned Third Eye Media to develop a suite of web-based
learning objects for deep sea oil exploration and underwater drilling. The critical
element and measure of functionality for the learning objects would be active learning
contextualized in a problem-based environment. The AVN specifications require the
materials to integrate interactivity for engagement and learning.

Project Scope

Learning Object Structure

1. Each module is to be designed as a learning object so that it is:
SCORM compliant
Self-contained
Deliverable through a learning management system
2. Each module is to contain an associated work-based context that immerses the
learning in a realistic, problem based environment that engages the learner to use the
content objects to solve the problems.
3. Within each module there are to be smaller learning objects that cover single
learning objectives. These objects are to be repurposable, content-rich, and include a
self-test at the end.

Project Objectives
The modules must exhibit effective teaching and learning approaches as demonstrated
by the following features:
an educational model that recognizes an active, constructive role for learners
learning activities that engage the learner in active processing rather than mere
knowledge acquisition
resources that are visually attractive, motivating to use, and organized logically
representations of authentic, real-life settings in preference to textual
descriptions

Constraints

Task
Re-Create Proof-of-Concept (40%
Completion)

Finish Date
End of Week 1

Introduction and Module 1 (Basic Oil Rig

Safety)
Module 2 (Emergency Procedures)
Module 3 (Ocean Bed Strata)

End of Week 1
End of Week 2
End of Week 3

Pricing
All costs listed below are estimated based on the scope and assumptions included in
this Statement of Work. Hours will vary based on role.
Item
Agency fees:

Price

Out Of Pocket fees:

Project Manger Hourly
Rate
Instructional Designers
and Multimedia
Software Developer
Hourly Rate

Cost Structure
Fixed fee basis
Time and materials
basis

$95.00
$70.00

Subject Matter Expert

Hourly Rate
TOTAL ALLOTTED

$125.00
$100,000

Key Assumptions
This agreement is based on the following assumptions.
The key personnel for this project are project manager (appointed by AVN), the subject
matter expert (appointed by the Oil Exploration Industry Committee), and the
instructional designer and multimedia software developers employed by Third Eye
Media.
Acceptance
The client named below verifies that the terms of this Statement of Work is acceptable.
The parties hereto are each acting with proper authority by their respective companies.

[Client name]
Company name

[agency information ]
Company name

Full name

Full name

Title

Title

Signature

Signature

Date

Date

AVN Learning Objects

Australian Vocational Network (AVN)
May 10, 2014
Project Name
The Australian Vocational Network (AVN), through its funding body the Australian
Education Committee, commissioned Third Eye Media to develop a suite of web-based
learning objects for deep sea oil exploration and underwater drilling.
Project Scope Statement
The critical element and measure of functionality for the learning objects would be
active learning contextualized in a problem-based environment. The AVN specifications
require the materials to integrate interactivity for engagement and learning.
The modules must exhibit effective teaching and learning approaches as demonstrated
by the following features:

an educational model that recognizes an active, constructive role for learners

learning activities that engage the learner in active processing rather than mere
knowledge acquisition
resources that are visually attractive, motivating to use, and organized logically
representations of authentic, real-life settings in preference to textual
descriptions

Introduction / Project Background

Learning Object Structure
1. Each module is to be designed as a learning object so that it is:
SCORM compliant
Self-contained
Deliverable through a learning management system
2. Each module is to contain an associated work-based context that immerses the
learning in a realistic, problem based environment that engages the learner to use the
content objects to solve the problems.
3. Within each module there are to be smaller learning objects that cover single
learning objectives. These objects are to be repurposable, content-rich, and include a
self-test at the end.

Business Case and Deliverables

This project is being undertaken to create specific learning object materials for The
Australian Vocational Network. These learning objects are promote authentic
engagement and interactivity for the learners.
Constraints
Task
Re-Create Proof-of-Concept (40%
Completion)
Introduction and Module 1 (Basic Oil Rig
Safety)
Module 2 (Emergency Procedures)
Module 3 (Ocean Bed Strata)

Finish Date
End of Week 1
End of Week 1
End of Week 2
End of Week 3

All costs listed below are estimated based on the scope and assumptions included in
this Statement of Work. Hours will vary based on role.
Item
Agency fees:

Price

Out Of Pocket fees:

Project Manager Hourly
Rate
Instructional Designers
and Multimedia
Software Developer
Hourly Rate
Subject Matter Expert
Hourly Rate
TOTAL ALLOTTED

Cost Structure
Fixed fee basis
Time and materials
basis

$95.00
$70.00

$125.00
$100,000

Key People / Key Stakeholders

Project Manager
Responsible for overseeing all aspects of this project.
AVN Learning Materials Director
Responsible for overseeing the progress and effectiveness of the learning
materials
Instructional Designer
Responsible for working on the creation of the learning materials.

Software Developer
Responsible for software related to the creation of the learning materials.
Subject Matter Expert
Responsible for the content of the learning materials.

Project Administration, Monitoring and Reporting

Due to the short timeline for this project, project meetings will be held regularly.
-

Instructional designers, software developers, and subject matter experts will

meet and debrief twice a week.
Project managers will be checking in and meeting with the team three times a
week.
The AVN Learning Materials Director will be meeting once and week and
overseeing the progress of the learning materials.

Third Eye Media

Gooneellabah NSW 2480
Australia

Rationale and Purpose

The Australian Vocational Network (AVN), through

its funding body the Australian Education Committee, commissioned Third Eye Media to
develop a suite of web-based learning objects for deep sea oil exploration and
underwater drilling. The critical element and measure of functionality for the learning
objects would be active learning contextualized in a problem-based environment. The
AVN specifications require the materials to integrate interactivity for engagement and
learning.
Project Schedule

Proof of
Concept

- Project Manager
will check in
3x/week
- AVN Learning
Materials Director
will be check in
1x/week

Week 1

Week 2

- IDs, software
designers, and
SMEs will meet
2x/week to
complete each
module

Introduction
and Module 1
(Basic Oil Rig
Safety)

Module 2
(Emergency
Procedures)

- Project Manager
will check in
3x/week
- AVN Learning
Materials Director
will be check in
1x/week

- IDs, software
designers, and
SMEs will meet
2x/week to
complete each
module

- Project Manager
will check in
3x/week

Module 3
(Ocean Bed S
Strata)

- AVN Learning
Materials Director
will be check in
1x/week

- IDs, software
designers, and
SMEs will meet
2x/week to
complete each
module

- Project Manager
will check in
3x/week

Week 3

- AVN Learning
Materials Director
will be check in
1x/week

- IDs, software
designers, and
SMEs will meet
2x/week to
complete each
module

Project Administration, Monitoring and Reporting

Due to the short timeline for this project, project meetings will be held regularly.
-

Instructional designers, software developers, and subject matter experts will meet and
debrief twice a week.
Project managers will be checking in and meeting with the team three times a week.

The AVN Learning Materials Director will be meeting once and week and overseeing the
progress of the learning materials.

Resource Allocation Plan

Activity
Proof of
Concept

Duration
40 hrs.

Management Design
5 hrs. @ $95
15 hrs.
@ $125

Miscellaneous
5 hrs. @ $125

Total Cost
$ 4,025

15 hrs. @ $125

$12,075

15 hrs. @ $125

$12,075

15 hrs. @ $125

$12,075

15 hrs.
@ $70
Module 1

Module 2

Module 3

100 hrs.

100 hrs.

100 hrs.

15 hrs. @ $95

15 hrs. @ $95

15 hrs. @ $95

45 hrs.
@ $125
45 hrs.
@ $70
45 hrs.
@ $125
45 hrs.
@ $70
45 hrs.
@ $125

45 hrs.
@ $70
Total Estimated Cost: $40,250
Based on the following estimated pricing:
Item
Agency fees:

Price

Out Of Pocket fees:

Project Manager Hourly
Rate
Instructional Designers
and Multimedia
Software Developer
Hourly Rate

Cost Structure
Fixed fee basis
Time and materials
basis

$95.00
$70.00

Subject Matter Expert

Hourly Rate
TOTAL ALLOTTED

$125.00
$100,000

Third Eye Media

Gooneellabah NSW 2480
Australia

Rationale and Purpose

The Australian Vocational Network (AVN), through its funding body the Australian
Education Committee, commissioned Third Eye Media to develop a suite of web-based
learning objects for deep sea oil exploration and underwater drilling. The critical
element and measure of functionality for the learning objects would be active learning
contextualized in a problem-based environment. The AVN specifications require the
materials to integrate interactivity for engagement and learning.
Communication Plan

Who
(Receiver)

When
What
How
(How
Information
(Form/Medium)
Often)

Initial and
Who
Date
Creates
When
&
Completed
Publishes
1

Project
Manager

AVN
Learning
Materials
Director

The PM will
communicate
all
information
necessary
about the
progress of
each module,
for each of
the 3 weeks.
Do the
learning
materials
meet the
needs and
expectations

3x per
week

Meetings, Email,
Phone Calls, etc.

PM

1x per
week

Check In Meeting

Director

Instructional
Designers

Software
Designers

Subject
Matter
Experts

Finance

of the
company?
The progress
and
information
within each
module, each
week
The progress
and
information
within each
module, each
week
The progress
and
information
within each
module, each
week
Budget
Reports

2x per
week

Status Meetings

ID

2x per
week

Status Meetings

Software
Designers

2x per
week

Status
Meetings

SME

1x per
week

Emails Status
Reports

PM

Project Monitoring Matrix

Proof of
Concept

Week 1

- Start Date:
6/23/14
-End Date
6/24/14
Status Notes:

PM and AVN
Director met and
approved the

Introduction
and Module 1
(Basic Oil Rig
Safety)
- Start Date:
6/23/14
-End Date:
6/29/14

Status Notes:

IDs, SMEs, and

Software
Designers are
meeting and
working
collaboratively

Module 2
(Emergency
Procedures)

Module 3
(Ocean Bed S
Strata)

revised Proof of
Concept for the
learning materials

to create
Module 1

- Start Date:
6/30/14
-End Date:
7/6/14

Status Notes:

Week 2

IDs, SMEs, and

Software
Designers are
meeting and
working
collaboratively
to create
Module 1

-Start Date:
7/7/1
-End Date:
7/13/14
Status Notes:

Week 3

IDs, SMEs, and

Software
Designers are
meeting and
working
collaboratively to
create Module 1

Project Close-Out Checklist

Initial and Date
1. Check the AVN Project Scope

Do the modules demonstrate effective teaching and learning

approaches and incorporate all desired features?
2. Check the Modules (Learning Objects)

Is each learning object, SCORM compliant, self-contained, and

deliverable through a learning management system?

3. Check the Schedule

Is every stage and module being completed on time?

4. Check the Budget

Are all resources being allocated and budgeted according to the

budget plan?
5. Analyze Variance: Compare Estimated to Actual

Are tasks being accomplished as projected? Are variances being

resolved easily?
6. Address Scope Changes

What has changed? What needs to be changed?

7. List, Track, and Try to Resolve Open Issues

What are the continued open issues? How can they be resolved?

8. Revisit Potential Project Risks

What are the current risks within this project?

9. Report Project Status and Communicate Regularly

What is the status of each module? What is the status of the

overall AVN Project?
10. Drive for Close Out of Activities and Sign Off Deliverables

What modules can be signed off and closed out?

11. Reflect: Create a List of Lessons Learned

What did you learn throughout each module? What could be done
different next time?
12. Complete Appropriate Evaluation Checklists

What has been completed? What still needs to be completed within

the timeline?