STARBUCKS

PRESENTED BY

About the Company..

Established in 1971 in Seattle, Washington.

Currently operating in 70 countries with 23305
stores in which 60% in US only.
In India its operating only 6 states with 59
stores.
At present its major operating countries are
China, North America, India and Japan.

Product Lines Of
Starbucks

Offering Starbucks coffee in United Airlines.

Selling premium tea through its own Tazo tea
company.
Online shop for coffee and other products.
Distribution of whole bean ground coffee to
supermarkets.
Producing premium coffee ice-creams.
Selling CDs in Starbucks retail stores.

Mission & Vision

Our mission is to inspire and nurture the

human spirit- one person, one cup and one
neighborhood at a time
To bring the Italian coffeehouse tradition back
to the united states and extend it all over the
world

Facts

First consumed in East Africa during the 11th

centaury.
Quality of beans- Robusta and Arabica.
Produced in 70 countries.
Global coffee production- 134.2 million bags.
More than $70 billions retail sales globally.

Value chain

Product
developme
nt

Bean &
ingredient
selection

Product
distribution

Storefront

Take home
products

New value chain

Produc
t
develo
pment

Interna
tional
develo
pment

Bean &
ingredi
ent
selecti
on

Produc
t
distrib
ution

Online
storefr
ont
custom
ization

Store
front

Mobile
apps

Take
home
produc
ts

About kraft foods

Formerly known as kraft foods ltd.

Founded in 1903.
Deals mainly in dairy products like milk, cream
and ice cream.
Recently adopted mondelez international.

Problems faced

Market expansion

SWOT ANALYSIS

Strength:
Brand Identity
Variety
Locations
Convenience
Ethics
Weaknesses:
Too many products
Risky Investment in more locations

SWOT ANALYSIS

Opportunities:
Customization
International Markets
On the Go Lifestyle
Threats:
Direct Competition
Cheaper Alternatives

STRATEGIC
FACTORS

Brand Identity
Convenience
International Markets
Cheaper Alternatives

CONCLUSION

Maintained a Competitive
Advantage.
Need to focus on its core
competencies.
Need to create new value
Innovation.

Questions for
audience

Although Starbucks is going down in NYSE but

still it is promising people for future
employment and better opportunities ?