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  • A Celebration of Authenticity:: What I'Ve Learned About Brand Minimalism

    Transféré par

    Maleny Bravo
    7 vues12 pages
    The document outlines 10 lessons learned about brand minimalism from a talk given by Andrew Gibbs. The lessons are that effective communication comes from critical thinking and simplicity; becoming an expert takes 10,000 hours of practice along with inspiration and research; design impacts perception; and to be authentic a brand must celebrate its core values while staying relevant. Brand minimalism works best when it highlights what makes a brand authentic rather than just following trends.

    Description originale:

    diapositivas de conferencia de Gibbs sobre diseño y comunicacion

    Titre original

    Gibbs 10Lessons

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    The document outlines 10 lessons learned about brand minimalism from a talk given by Andrew Gibbs. The lessons are that effective communication comes from critical thinking and simplicity; becoming an expert takes 10,000 hours of practice along with inspiration and research; design impacts perception; and to be authentic a brand must celebrate its core values while staying relevant. Brand minimalism works best when it highlights what makes a brand authentic rather than just following trends.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    7 vues12 pages

    A Celebration of Authenticity:: What I'Ve Learned About Brand Minimalism

    Transféré par

    Maleny Bravo
    The document outlines 10 lessons learned about brand minimalism from a talk given by Andrew Gibbs. The lessons are that effective communication comes from critical thinking and simplicity; becoming an expert takes 10,000 hours of practice along with inspiration and research; design impacts perception; and to be authentic a brand must celebrate its core values while staying relevant. Brand minimalism works best when it highlights what makes a brand authentic rather than just following trends.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 12

    A CELEBRATION OF

    AUTHENTICITY:
    WHAT I'VE LEARNED
    ABOUT BRAND
    MINIMALISM
    ANDREW GIBBS

    LESSON IVE LEARNED #1

    CRITICAL THINKING +
    SIMPLICITY =
    EFFECTIVE
    COMMUNICATION.

    LESSON IVE LEARNED #2

    BECOMING AN EXPERT
    AT SOMETHING
    REALLY DOES TAKE
    10,000 HOURS.

    TRINA BENTLEY, MAKE AND MATTER

    LESSON IVE LEARNED #3

    IT ALSO TAKES A TON


    OF INSPIRATION, AND
    RESEARCH.

    LESSON IVE LEARNED #4

    FAKE IT TILL
    YOU MAKE IT.

    LESSON IVE LEARNED #5

    DESIGN =
    PERCEPTION

    LESSON IVE LEARNED #6

    TO BE YOUR TRUE
    AUTHENTIC SELF,
    YOU HAVE TO BE
    RELEVANT.

    LESSON IVE LEARNED #7

    THE ERA OF
    COMPLEXITY HAS
    RUN ITS COURSE.

    LESSON IVE LEARNED #8


    THE SECRET TO
    BRAND MINIMALISM:

    CELEBRATION!

    LESSON IVE LEARNED #9


    BRANDS THAT HAVE GONE DOWN
    THE MINIMAL ROUTE SUCCESSFULLY,
    ARE BECAUSE THEY CELEBRATE
    THEIR AUTHENTIC CORE.
    !

    BRANDS WHO DO NOT, ARE SIMPLY


    FOLLOWING A TREND.

    LESSON IVE LEARNED #10

    GOOD DESIGN IS AUTHENTIC


    (IT IS TRUE TO THE BRAND)
    !

    GOOD DESIGNERS ARE AUTHENTIC


    (THEY ARE TO THEMSELVES)

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