Brand Preference on Mobile Purchase among the students of IPS GROUP OF

COLLEGES.
Please help me
by taking a few minute of your time to answer my question about your personal experience with
your mobile phone. All information will be treated as strictly confidential. I would like to thank
for your anticipated cooperation.
Please answer the following questions;
Section A: Personal Information 1.Gender

Male

Female

2.Nationality
3 Age: below 20years 20-25 years 25-30years above 30years
4. Income Level (per month) Less than 10,000
10,00O 2O, 000
20,00O 30,000
above30, 000
Section B: About mobile phones
5) Do you have mobile phone? 1. Yes

2. No.

If yes please answer the following

6) What brand of mobile phone do you own? PLEASE PUT A CHECK MARK IN FRONT OF
THE CORRECT RESPONCE
1. Nokia
2. Samsung
3. Sony Ericson
4.Apple
5. HTC
6. LG
7.others specify
Questions 7 to 12 are designed to investigate the factors for preferring the brand. These questions
have a 5 point Likert- scale ranging from strongly disagrees to strongly agree. Please circle the
option that best describe your preference for choosing brand