Australian Economy:

% gdp growth : 2.7 (2014)

level of inflation: decrease to 1.7% (2014)
demographics- age(millennial):
0-14 years: 18.9%
15-64 years: 66.2%
65+ years : 14.9%

While the Baby Boomers currently make up over a third (34%) of the total
workforce, by 2020 they will comprise of less than 1 in 5 workers. Australias
workforce is increasingly made up of Generation Y (which will grow from 21% today
to 35% in 2020) and Generation Z (comprising just 2% of workers today but rising to
12% in 2020)
per capita income
Banking penetration (% of banking population)
three financial products a basic account, a credit card with a limit of A$3000 and
household and car insurance
population excluded from access to everyday financial services at
0.8 per cent
14.8 per cent had a bank account most lacked both a credit card
and general insurance.
41 per cent lacked insurance
43.4 per cent financially included
income distribution,
Social media penetration,
Mobile penetration,
Online penetration,
Cashless penetration,
internet/mobile usage pattern,
online/smart phone / mobile data patterns across age,
liquidity in the market.

New Zealand Economy:

% gdp growth : 3.2% (2014)
level of inflation : decrease to 0.8% (2014)
demographics- age(millennial):
0-14 years: 20%
15-24 years: 13.9%
25-54 years: 40.4%
55-64 years: 11.4%
65 years and over: 14.3%

per capita income/spending pattern,

Banking penetration,
income distribution,
Social media penetration,
Mobile penetration,
Online penetration,
Cashless penetration,
internet/mobile usage pattern,
online/smart phone / mobile data patterns across age,
liquidity in the market.