GAP 4:
Overpromising—
From the research its found that both from customer and the provider, respondent think
GP promotional offers are too complex to understand and on this subsequent people get
confuse, also another opinion came from provider end that that duc to the sales target
sometime CS agent or sales team convince the customer in a ways that later customer
assume il as overpromise or think GP giving overpromise that not match in the reality. In
addition the research showed customier’s education level also mislead, in some ease for
example though there is a big number of customers are illiterate so sometime a portion of
customer don't understand about a new offer or promotion while they get it throw SMS
or paper advertisement, evermore sometime mismatched a VAS service with the
promotional offer so at end whatsoever the problem behind but frequently criticism raised
that GP propose overpromise.
Service Delivery
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External Communications to Customers
GAP-4
48CHAPTER 6
Suggestion’ Recommendations