Health

Awareness Campaign

Calendar

By: Annie Nelson
Abbey Carson
Thomas Boyd
Caitie Philburn
My Do
Month Aug
Week 1234

Key Public

Parents

Strategy 1:

Email
Blog
Announcement on BYU homepage
Article in BYU magazine
Announcement on BYU weekly TV
YouTube presentation video
Large self-standing posters
Flyers at the registration desks in
Hinckley Center
Speech in classes
Announcement from volunteers
Health center gives free flu shots
In class announcements from
student leaderships
Email adults continuing education
Announcements before special
performances
Health center gives free flu shots

Encourage parents to ask their

children to get a flu shot so they can
stay healthy and get the most from
their college experience.
Tactics:
Media





Parents Weekend
(Registration ends at on Oct. 15)
From Oct 21- Oct 23



Education Week
August 1923, 2013

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Strategy 2:

Motivate parents to advocate good

health habits through BYU media
and events.
Tactics:

Media Email

Blog

Announcement on BYU homepage

Article in BYU magazine

Announcement on BYU weekly TV

YouTube Presentation video posted
on blog
Parents Weekend Large-self standing posters
(Registration ends at on Oct. 15) Flyers at the registration desks in
From Oct 21- Oct 23
Hinckley Center

Speech in classes

Announcement from volunteers

Health center gives free flu shots
Education Week In class announcements
August 1923, 2013

Email adults continuing education

Announcements before special
performances

Health center gives free flu shots

Strategy 3:
Motivate parents set an example for
their children and get a flu shot
through BYU media and events.

Tactics:
Media Email

Blog
Announcement on BYU homepage


Article in BYU magazine

Announcement on BYU weekly TV
YouTube presentation video on blog

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Parents Weekend Large-self standing posters

(Registration ends at on Oct. 15)

From Oct 21- Oct 23

Flyers at the registration desks in

Hinckley Center
Speech in classes

Announcement from volunteers


Health center gives free flu shots


X
Education Week In class announcements
August 1923, 2013

Email adults continuing education
X

Announcements before special
X
performances

Health center gives free flu shots
X

Upper Month Aug Sept
1234 1234
Key Public
Classmen Week

Strategy 1:
Motivate students to practice good
hygiene and stay home when sick
through on-campus associations,
events, social media, and campus
communications.
Tactics:

Events
Media

Campus Comms

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Oct Nov Dec

Jan Feb Mar
Apr
1234 1234 1234 1234 1234 1234 1234

Flyers at football games
Facebook posts
Blog posts
Twitter posts
Opinion Editorial
Announcement on the Blackboard
Large posters on BYU Campus
Medium sized posters in college
offices
Medium posters posted on various
buildings bulletin boards
Flyers in the table tents at the
Cougareat

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XX

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XX

Strategy 2:

Opinion Editorial
Email students
Feature story on BYU Weekly
Broadcast

Motivate student body to get a flu

shot through on-campus events and
communications, social media and
opinion leaders.

Tactics:
Events Health Week

Divine Comedy skit

Wilk Booth

Announcement at the start of
Homecoming Week

Announcements before sporting
events
Distribute free, small hand sanitizer
bottles in the Wilk.
Campus Comms Large posters on BYU Campus
Pamphlets in the Internship Office
Medium posters posted on various
buildings bulletin boards
Flyers in the table tents at the
Cougareat
Social Media Youtube videos posted on the
Facebook page
Facebook posts
Twitter posts
Blog posts
Opinion Leaders Professor Announcements
Announcements from Health Center
Representatives

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Strategy 3:

Parental Encouragement
President Announcement

X

X

Tactics:

Health Week
Representatives from the Health
Center visit classrooms
Wilk Booth
Youtube videos posted on the
Facebook page
Facebook posts
Twitter posts
Blog Posts
Parental encouragement
Syllabus attendance policy
Faculty in-class announcements
Student leader in-class
announcements
Medium posters posted on various
buildings bulletin boards
Pamphlets in the RB and health-
related offices
Flyers in the table tents at the
Cougareat
Pamphlets in student financial
offices
Email students
BYU Weekly story

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XX

Motivate students to use health

center for check ups through events,
social media, opinion leaders, and
campus communications.

Events


Social Media



Opinion Leaders



Campus Comms

Key Public

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X



Month Aug Sept Oct Nov Dec
Jan Feb
Freshmen Week 1234 1234 1234 1234 1234 1234 1234

Mar
Apr
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Strategy 1:

Tactics:

RA announcements
Posters on bulletin boards
Door flyers
Bathroom flyers
Cannon center posters
Parental encouragement
Syllabus attendance policy
Faculty in-class announcements
Student leader in-class
announcements
Forum/Devotional announcements
Athletes announcements
Peer mentor meetings (2x semester
for ea. Student)
House-warming packet
Freshman planner
Y-group leader announcements
Large posters on BYU Campus
Wilk booth
Flyers on campus
Opinion Editorial
Blackboard announcement
Cougarmail Email
Email from President
BYU.edu announcement
BYUcougars.com announcement
Daily Universe article

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Motivate freshmen to stay home

when sick through dorms, opinion
leaders, new student programs, and
campus communications

Dorms

Opinion Leaders

New Student Programs

Campus Comms

Strategy 2:

Motivate freshmen to practice good

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Strategy 2:

Motivate freshmen to practice good

hygiene and sleeping habits through
dorms, opinion leaders, new
student programs, campus
communications, and events.
Tactics:
Dorms




Opinion Leaders

New Student Programs

Campus Comms

Events

RA announcements
Posters on bulletin boards
Door flyers
Bathroom flyers
Cannon center posters
Parental encouragement
Syllabus attendance policy
Faculty encouragement
Student leader in-class
announcements
Forum/Devotional announcements
Athletes announcements
Peer mentor meetings (2x semester
for ea. Student)
Flyers in house-warming packet
Freshman planner
Y-group leader announcements
Large posters on BYU Campus
Wilk booth
Bathroom flyers
Flyers in table tents
Opinion Editorial
Blackboard announcement
Email from President
Cougarmail Email
BYU.edu announcement
BYUcougars.com announcement
Daily Universe article
Health Week
Sporting Events PA

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 NSO skit

Strategy 3:

Motivate freshman to visit the

health center for vaccinations and
other prevention/care for
respiratory illness through new
student programs, opinion
leaders and campus
communications.

Tactics:
Opinion Leaders




Media

Events

Strategy 4:

Parental encouragement
Student leader tours
Peer mentor meetings (2x semester
for ea. Student)
Student leader in-class
announcements
Athletes announcements
Facebook posts
Daily Universe article
Blog posts
Posters on bulletin boards
Door flyers
Bathroom flyers
Email
BYU Weekly story
NSO-Tour
Parents weekend
Sporting Events PA
Health Week

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Motivate freshmen to get a flu shot

through opinion leaders, events,
and campus communications.
Tactics:

Opinion Leaders Parental encouragement

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Faculty encouragement
Student leader in-class
announcements
Forum/Devotional announcements
Athletes announcements
Events NSO-Tour
Parents weekend announcements
Health Week
Sporting Events
Campus Comms Large posters
Wilk booth
Flyers in table tents
Opinion Editorial
Blackboard announcement
Email from President
Cougarmail Email
BYU.edu announcement
BYUcougars.com announcement
Daily Universe article
Online calendar
Freshman planner

Key Public
Strategy 1:

Motivate Faculty to get flu shot

through campus communications
Tactics:
Campus Comms

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Month Aug
Faculty & Admin Week 1234

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Sept
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Oct
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Nov
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Dec
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Jan
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Feb
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Mar
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Teacher Blackboard announcement
Letters in office boxes
Announcements at sporting events
Faculty events
Classroom posters
E-mail
Faculty newsletter
Online training

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Apr
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Strategy 2:

Motivate faculty to practice good

health habits through campus
communications
Tactics:

Faculty meetings

Campus Comms Teacher Blackboard

Letters in office boxes

Announcements at sporting events

Faculty events

Classroom posters

E-mail

Faculty newsletter

Online training

Faculty meetings

Strategy 3:
Motivate faculty members to
educate students on health
expectations and preventions
through campus communications.

Tactics:
Campus Comms Teacher blackboard

Letters in office boxes

Faculty events

E-mail

Faculty newsletter

Online training

Faculty meetings

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