Research and Product Analysis

summarise and analyse your findings for each of your lines of inquiry
cite your sources
analyse similar existing products that inspire your solution

- High Priority 1 (Primary - Field Research -Interviews, pictures, or maybe videos with individuals from my target
age group, as they will be the main audience for this specific topic)
What product will I make to represent my topic?

Interview/Voice from Target Audience (Young Adults)

Interview Questions

Based on Lines of Inquiry

Q. What type of product are you be most attracted

How will I know which product will most

to or entertained by?

idealistically present my message across?

Q. The topic about Listening is more than what we How will I know the most effective way for
hear, so what would you like to know about

people/audience to perceive my work?

Listening?
In which way using what technique should I
Q. What do you think would be the best way to

present in order to enhance peoples

present the topic Listening, without it being

understanding?

tedious? Why?
If chosen, why would that way be the most
Q. Have you ever encountered a product that had

idealistic way to present?

strongly/deeply inspired you? What properties or

characteristics did it make it impactive?

What or How do I know the method chosen will

help benefit my target audience?

Q. Considering the minds of all young adults in

this generation, do you think they will be most

What product can create an end-product with a

affected by Media based technological products or

strong impact and defined message?

Physically available products?

How are young adults today most inspired and
Q. What would you want to see incorporated

moved?

within this product?

I hope to find the most idealistic way of presenting
my topic whilst accurately sending the message
across to each individual in my targeted age
group, and I will attain the most accurate solution
by field research and interviewing the individuals.

Karl Vedeau, Student in GWA, Grade 9, 15 yrs old

Q. What type of product are you be most attracted to or entertained by?
A: Interactive videos, as well as videos that can relate to the target audience
Q. The topic about Listening is more than what we hear, so what would you like to know about
Listening?
A: Where this problem occurs the most, as well as who it affects
Q. What do you think would be the best way to present the topic Listening, without it being tedious?
Why?
A: I think it should be more interactive, so that the audience can interact with the video
Q. Have you ever encountered a product that had strongly/deeply inspired you? What properties or
characteristics did it make it impactive?
A: They were products with camera shots and deep narration, and the deep narration gave empathy

and had an emotional impact on me

Q. Considering the minds of all young adults in this generation, do you think they will be most affected
by Media based technological products or Physically available products?
A: Digital products, as teenagers spend the majority of their time online; it is much easier for them to
discover, easily than going out to buy books
Q. What would you want to see incorporated within this product?
A: A clear explanation of mt topic in a creative and meaningful way, using deep narration and music

Rashi Anand, Student in GWA, 15

Q. What type of product are you be most attracted to or entertained by?

A: Videos with music, as they give a lots of emotion and information in an interactive way
Q. The topic about Listening is more than what we hear, so what would you like to know about
Listening?
A: How does it affect a persons behavior?
Q. What do you think would be the best way to present the topic Listening, without it being tedious?
Why?
A: A Video, because it will be more interactive as it sends the message across more visually
appealing
Q. Have you ever encountered a product that had strongly/deeply inspired you? What properties or
characteristics did it make it impactive?
A: A video that was very strong and meaningful, through words that were inspirational and
motivative
Q. Considering the minds of all young adults in this generation, do you think they will be most affected
by Media based technological products or Physically available products?
A: Media based products as technology is the heart of production in the world today, and because we
use and have access to electronical products more easily
Q. What would you want to see incorporated within this product?
A: I would like to see animations, some kind of entertainment, and a good choice of music

Dakyung Jung, Student in GWA, 15

Q. What type of product are you be most attracted to or entertained by?
A: Posters, because I have a particular interest in art & illustration
Q. The topic about Listening is more than what we hear, so what would you like to know about
Listening?
A: How do people recognise what they hear on a daily basis?
Q. What do you think would be the best way to present the topic Listening, without it being tedious?
Why?
A: A video, because the audience needs to listen in order to attain the main idea of the topic, which is
listening

Q. Have you ever encountered a product that had strongly/deeply inspired you? What properties or
characteristics did it make it impactive?
A: It was a book, and the caption, quotes, and title, made it very impactive
Q. Considering the minds of all young adults in this generation, do you think they will be most affected
by Media based technological products or Physically available products?
A: Media, because this generation uses more technology than any other generation; they are more
visual and they will be able to perceive the message more more easily through an interactive video
Q. What would you want to see incorporated within this product?
A: I would like to see human incorporation in a more creative way

Yebon Kang, Student in GWA, 16

Q. What type of product are you be most attracted to or entertained by?
A: Products that have very catchy and colorful media; mostly videos
Q. The topic about Listening is more than what we hear, so what would you like to know about
Listening?
A: How do we know if one is paying attention?
Q. What do you think would be the best way to present the topic Listening, without it being tedious?
Why?
A: A video that incorporates voice & music, because it will awaken more senses of our human body to
perceive the message
Q. Have you ever encountered a product that had strongly/deeply inspired you? What properties or
characteristics did it make it impactive?
A: It was a video about Social Media, and the video had music and colorful features with creative
features that made it very impactive
Q. Considering the minds of all young adults in this generation, do you think they will be most affected
by Media based technological products or Physically available products?
A: Media, as it is easy to access
Q. What would you want to see incorporated within this product?
A: Colorful features with music, voice, and either animation or human involvement

Zoya Farooki, Student in GWA, 14

Q. What type of product are you be most attracted to or entertained by?
A: Videos, with pictures and physical acting, and smooth transitions
Q. The topic about Listening is more than what we hear, so what would you like to know about
Listening?
A: What is important about listening?
Q. What do you think would be the best way to present the topic Listening, without it being tedious?
Why?
A: A video that consists of physical involvement, and creative ways to present this topic
Q. Have you ever encountered a product that had strongly/deeply inspired you? What properties or
characteristics did it make it impactive?
A: It is any product with colorful, big captions, smooth transitions, and is entertaining; it left an
imagery in my heart and mind
Q. Considering the minds of all young adults in this generation, do you think they will be most affected
by Media based technological products or Physically available products?
A: Video would be a good choice in this fast developing world, and because technology is advancing
each time, we need to keep up with the technology
Q. What would you want to see incorporated within this product?
A: Listening represented in a creative and entertaining way, with relevant information about listening
at the same time

Vanshika Agarwal, Student in GWA, 15

Q. What type of product are you be most attracted to or entertained by?
A: Videos, as they are much easier to perceive; you just have to watch, and you understand message
Q. The topic about Listening is more than what we hear, so what would you like to know about
Listening?
A: Is it more effective than any other type of learning?
Q. What do you think would be the best way to present the topic Listening, without it being tedious?
Why?
A: A video with creative animations, along with music & voiceovers to catch attention from the eyes,
ears, and the mind

Q. Have you ever encountered a product that had strongly/deeply inspired you? What properties or
characteristics did it make it impactive?
A: It was a video, with catchy phrases and quotes that caught my attention; it was very relatable
Q. Considering the minds of all young adults in this generation, do you think they will be most affected
by Media based technological products or Physically available products?
A: Media, as internet is common and everyone has access
Q. What would you want to see incorporated within this product?
A: An exceptional layout of the video with a clear presentation, and creative features

Summary of Interview
According to my results of the interview of my target audience of young adults, 6 out of 6 people who
participated in the interview wanted to see an interactive video of my topic, Listening. The audience are
willing to see a video, in order to not only catch up with advancing and fast developing technology, but
because it is easy to access and perceive through most of the senses of the human body using the least
amount of effort. The message will be sent across to the audience in an entertaining manner, but at the
same time help with their understanding of the topic. The audience wants to see a video that uses creative
incorporation of either human involvement, or animation. They want to hear music, see colorful big
features, and deep narration; something that has an impact to leave an imagery in their heart and minds.