Competitive Profile Matrix

Pancake House

Pancake
House
Rating

Score

IHOP
Philippin
es
Rating

0.13

0.52

Scor
e
0.39

Place
Accessibility to
the customers.
Service
reputation in
making satisfying
food products.
Market shares in
the field of food
industry.

0.13

0.52

0.39

0.39

0.15

0.6

0.6

0.6

0.15

0.6

0.45

0.45

Well Skilled and

Knowledgeable
sets of employees.
Good dining
facilities.

0.15

0.6

0.6

0.14

0.56

0.56

0.56

Products is
Affordable

0.15

0.6

0.45

0.45

_____

______

3.44

__

3.59

Critical Success
Factors
Service Quality to
the customers.

Weight

Total

0.6

Slappy
Panca
kes
Rating

Score

0.54

Based on the analysis above with the total score of 4 it shows that Pancake House
is the leading brand in providing quality food and services to its industry.