Appendix 1

LESSON PLAN
SCHOOL OF EDUCATION

LESSON ORGANISATION
Year Level: 9

Time:

11:45 12:15pm Date: 13/03/15

Students Prior Knowledge:

explain different types of businesses and how
they come to exist

Learning Area: Society and Environment

explain how they respond to opportunities in

the market

Strand/Topic from the Australian Curriculum

identify the effects of business decisionmaking

Economics and Business Studies

understand business concepts of profit and

loss
General Capabilities (that may potentially be covered in the lesson)
Critical and
Literacy
Numeracy
ICT
competence

creative thinking

Ethical
behaviour

Personal and
Social
competence

Intercultural
understanding

Cross-curriculum priorities (may be addressed in the lesson)

Aboriginal and Torres Strait Islander
histories and cultures
Proficiencies:(Mathematics only)

Asia and Australias engagement with Asia

Sustainability

Lesson Objectives (i.e. anticipated outcomes of this lesson, in point form beginning with an action verb)
As a result of this lesson, students will be able to:

Explain the concept of competitive advantage and list Porters three business strategies
Explain why competitive advantage is important for strategic business decision-making
Create and use a SWOT analysis to determine the existence of a competitive advantage in a business

Teachers Prior Preparation/Organisation:

Ensure the Weebly link is available

Clear all test-run practice responses from the
survey, assessment quiz and SWOT analysis
Test run ICT equipment (volume, projector screen,
screen monitors)
Ensure internet is working in the classroom
Have Beths SurveyMonkey profile open for the
results analysis

Provision for students at educational risk:

Students with behavioural issues to be seated
closest to the teachers computer
Students with visual aids to be seated towards
the front

LESSON EVALUATION (to be completed AFTER the lesson)

Assessment of Lesson Objective and Suggestions for Improvement:

Teacher self-reflection and self-evaluation:

[OFFICIAL USE ONLY] Comments by classroom teacher, HOPP, supervisor:

LESSON DELIVERY (attach worksheets, examples, marking key, etc, as relevant)

Time

Motivation and Introduction:

Resources/Reference
s

11.45am

Greet the class. Introduce the teachers for the lesson. Introduce the topic as
Year 9 Business Studies. Set out the specified learning objectives for the
lesson.

Yr 9 Business Weebly site

11:47am

Today we are learning about competitive advantage which is a new topic and
concept. Instruct class to take the survey Which Product Do You Think is
Better? by scrolling down and clicking on the link (30 seconds) Mitch and
Stuart to walk around and monitor the class for any help or guidance.

11:48am

11:50am

11:51am

SurveyMonkey Which
Product Do You Think is
Better?

Once they have ALL completed the survey ask them to look at the screen.
Beth will draw up the results on the screen. Go through the results and have it
on the screen.
Brainstorm on Padlet why they believed some products were more popular
than others. What made them stand out from their competitors? Key words
brand, style, service, cost, availability, marketing, appeal, prior experience) (2
minutes)

Padlet

Explain that the features and attributes that was written down in Padlet by the
class, are things that make up a competitive advantage. Define competitive
advantage. Explain the relationship between the class as consumers and
competitive advantage.
Lesson Steps (Lesson content, structure, strategies & Key Questions):

11:53am

11:56am

Instruct the class to open the presentation to discover what competitive

advantage is as well as the three strategies for establishing competitive
advantage. Instruct them to stop at the picture of the Coke can. (3 mins)
Verbally quiz them on the three strategies. Instruct class to spend 1 minute
discussing the Coca Cola campaign in terms of differentiation strategy in their
groups of 3 or 2. (3 mins). Pick volunteers to discuss how differentiation
strategy was used.

11:59am

Exit out of the Prezi and instruct the class to analyse the image of flour. Pick
volunteers to share how cost leadership strategy might be evident in the
image (1 minute)

12:00pm

Introduce the SWOT as a tool for business analysis. Explain the four aspects
of a SWOT and given examples. Strength strong brand reputation.
Weakness high overhead expenses. Opportunities interested investors in
Asia. Threats strong competitor performance in the previous financial year.
(1 minute)

12:01pm

Watch the YouTube clip on Santa as a practice SWOT. Verbally discuss the
strengths, weaknesses, opportunities and threats from the video. (4 minutes)

12:05pm

Instruct class to watch the YouTube clip on Nike and complete the SWOT as
they watch the clip. Allocate class in S, W, O or T groups. Open up Google
docs. (6 minutes)

12:11pm

Using their SWOT analysis, ask the class which competitive advantage
strategy Nike is employing. (Differentiation innovative product, product
design, customer focus, sustainability) (1 minute)
Lesson Closure:(Review lesson objectives with students)

12:12pm

Prezi

Flour image

YouTube Santa gets the

SWOT analysis
YouTube Business Case
Study 1 Nike
GoogleDocs

Instruct students to take the online quiz for assessment. (3 minutes)

Online quiz
**In conclusion of the group presentation, thank the class for their
participation and ask them to fill out the survey at the bottom of the Weebly
site.
Transition: (What needs to happen prior to the next lesson?)
-

Homework: the next lesson covers the three strategies in depth and
requires the student to apply their knowledge in a business situation;
therefore the student must fully understand the key concepts of the
lesson. Key definitions are to be researched as homework to
reinforce what was learnt today: competitive advantage, cost
leadership, differentiation and focus.

Assessment: (Were the lesson objectives met? How will these be judged?)
-

The online quiz must be completed before the end of the lesson.
Results for each individual can be accessed from the Quiz Admin
account. Quiz is also graded to show where student needs improving
and further learning of the concepts.

www.investopedia.com