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CONTENTS PAGE!
Types of Research
1. Quantitative -
http://www.marketingdonut.co.uk/marketing/market-research/what-is-
quantitative-research--http://www.marketingdonut.co.uk/marketing/market-research/what-is-quantitativeresearch-
2. Qualitative -
http://www.slideshare.net/MrMightyMcD/research-unit-
booklet
3. Secondary
4. Primary
5. Data Gathering agencies -
http://www.rajar.co.uk/content.php?
page=about_process
6. Self-generated
Purpose of Research
7. Audience Research http://www.kantarmedia.co.uk/businesses/audience-research/
8. Market Research -
http://www.marketingdonut.co.uk/marketing/market-
research/what-is-quantitative-research--http://www.marketingdonut.co.uk/marketing/market-research/whatis-quantitative-research-
Quantitative research
For quantitative research there are surveys and questionnaires
sent to large numbers of a certain group (whether its age, sex
etc.). This is a quicker way of asking people questions and its
also more organised. Quantitative research can help create
accurate statistics, which can help contribute towards the
music video youre planning on producing.
You can use surveys to collect data for comparing; for example,
by using survey monkey
Reliability can be a slight issue as people who complete surveys
might decide to mess about and put down false information,
theres no way of telling if what they say in the survey is what
they actually think. But other than that, its a decent and fairly
quick way of gathering realistic statistics.
Larger samples means theres
more variety of different
opinions, which is what the
whole population is like.
However, answers received are
pretty straightforward and since
its a survey, theres no way of
asking Why? and expanding on
the answer. This means some
answers may be hard to
understand.
Qualitative Research
METHODS OF RESEARCH
Secondary
Secondary research is when you go research information from a
source that someone else has provided; this means books,
textbooks, newspapers, the Internet etc. A good way of
collecting secondary data is by watching other music videos
and comparing them to one another, what do they have in
common? Why are they successful? And so on. This can help
you (the producer) pick out certain styles that you can use to
your advantage.
Looking at newspaper/magazines/books also counts as
secondary research, since you arent the person who collected
the information. Obtaining secondary research is fairly easy
and you wont have to waste any time organizing meet-ups
with interviewees.
However, not all information is 100% reliable, there may be
some biased information or information that comes from
someone elses opinion. And theres also the risk of plagiarism
and using someone elses notes incorrectly.
Reading through all those magazines, textbooks and newspaper
can be time consuming as well as searching for information on
the Internet.
Primary
Primary research is information that youve collected yourself,
this can easily be done by using surveys or questionnaires and
it helps to have a large group. This adds more variety to your
Self-Generated
This is research that isnt from any external sources.
Forms of self-generated research could be:
PURPOSE OF RESEARCH
Audience Research
http://www.kantarmedia.co.uk/
Market Research
Market research is when you thoroughly explore and look into
the market that your music video will compete with others for
attracting a bigger fan base as well as money.
Production Research
For the production research youll have to research what you
want the content to be. Planning the production is really
important, so if you get something wrong that would mean
money being wasted and more having to be spent. Careful
planning can help minimise the cost of preparation.