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2015 Big Data and

Analytics

Insights into Initiatives and Strategies Driving Data Investments

Purpose and Methodology

Survey Goal

SURVEY SAMPLE
TOTAL
RESPONDENTS

1,139

MARGIN OF ERROR

+/- 2.9%

AUDIENCE BASE

CIO, Computerworld, CSO,


InfoWorld, ITworld, and
Network World sites, email,
and LinkedIn forums plus
CIO Australia, CMO
Australia, CIO New
Zealand, and CIO, CW and
Techworld UK

To gain a better understanding of


organizations' data-driven initiatives,
investments, goals and strategies.

SURVEY METHOD
COLLECTION

Online questionnaire

NUMBER OF
QUESTIONS

29 (incl. demographics)

Source: IDG Enterprise Big Data and Analytics Survey 2015

Increased Deployment, Decreased Hesitation

39%
30%
27%

12%

15% 14%

10%

12%

We have already
We are in the process
We have plans to
deployed/implemented
of implementing or
deploy or implement
data-driven projects pilot testing data-driven data-driven projects
projects
over the next 12
months

14%

10%

8%

8%

We are considering
We are likely to
deploying or
implement data-driven
implementing dataprojects in the future
driven projects within
but have no specific
the next 13-24 months
timeframe in place

We have no plans to
deploy or implement
data-driven projects

2014

2015

Q. Is your company currently implementing, planning or considering data-driven projects


(i.e. devising strategies and projects to generate more value from existing data)?
Source: IDG Enterprise Big Data and Analytics Survey 2015

Data-Driven Budgets Stable

Not sure

Increase

21%

36%

Remain
the same

3%

41%

Decrease

Q. Do you expect IT budget allocation for data-driven initiatives at your organization to increase, decrease or stay the same over the next
12 to 18 months?
Source: IDG Enterprise Big Data and Analytics Survey 2015

Investment Differences Seen Among Company Size

Q. Approximately how much will your organization spend on data-driven initiatives in the next 12 months?
Source: IDG Enterprise Big Data and Analytics Survey 2015

Confidence in Security Solutions Continues to Rise

22%
49%
29%

Q. Do you feel that the existing security solutions and products at your organization provide adequate security for your companys data?
Source: IDG Enterprise Big Data and Analytics Survey 2015

Business Analyst Necessary for Data Initiatives Now


and in the Future

Q. With regard to big data initiatives, what skill sets does your organization currently have? AND Q. Which skill sets is your organization
planning to hire within the next 12-18 months?
Source: IDG Enterprise Big Data and Analytics 2015

Integration, Security, Ease of Use Top Vendor Criteria


for Enterprises

51%

51%
45%
40%

39%

35%

35%

35%

34%

23%

22% 23%

22%
19%

18%

20%
17%
14%

Integration into
existing
infrastructure

Ability to meet
security
requirements

Ease of use

Appropriate level
of scalability

Support and
services

1,000+

Experience in
my
organization's
industry

Innovative
solutions

Experience/peer
references

Easy to
understand
pricing model

<1,000

Q. Which of the following criteria are most important when evaluating an offering from a data and analytics vendor?
Source: IDG Enterprise Big Data and Analytics Survey 2015

Conclusion
Over the past year, the number of organizations with deployed/implemented datadriven projects has increased by 125%.
Organizations place greater priority on structured data initiatives compared to
unstructured data, as 32% of organizations state that managing unstructured data is
not on their to-do list.
Enterprise organizations invest significantly more in data-driven initiatives than
SMBs; $13.8 million compared to $1.6 million.
Majority of organizations will invest in data analytics as they expect to gain the most
business value from its solutions.
Confidence in security solutions and products for company data rises, increasing
from 49% in 2014 to 66% this year.
While security confidence increases, organizations also realize they must restrict
access to sensitive data.
Business analysts and data architects continue to grow as necessary skill sets within
organizations, and data analysts and data visualizers follow close behind .
Data and analytics vendors must be able to integrate into existing infrastructure,
provide ease of use and be able to meet security requirements.

Source: IDG Enterprise Big Data and Analytics Survey 2015

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syanovitch@idgenterprise.com
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