HOTEL PATTEE

CAMPAIGN PLAN

Campaign & Brief Created By

THE AGENC

TABLE OF CONTENTS
THE EXECUTIVE SUMMARY
The Agency
The Client
Company Background

THE RESEARCH
Primary Research
Ethnography
Survey
Secondary Research
Current Brand
Advertising Efforts
Local Support
Exposure
Social Media
Review Sites
HotelPattee.com

THE COMPETITION
The Industry
Industry Analysis
Challenges
Opportunities
Competition
Hotel Pattee SWOT Analysis

THE CrEATIVE
The New Hotel Pattee
Brand Character
Audience
Why Its Believable
Business Challenge
Proof
Food For Thought

THE MEDIA PLAN

Objective #1: Businesses
Target, Strategy & Tactics
Creative Execution - Print
Objective #2: Weddings
Target, Strategy & Tactics
Creative Execution - Print
Creative Execution - Digital

THE SUMMARY
Recommendations

THE SOURCES

1
1

2-7
2-5
2
2-5
6-7
6
7

8-9
8

10
10

11-21
11-12
11
11-12
13-21
13
14-16
17-21

22
22

23

THE EXECUTIVE SUMMARY

Andy Cress

Brianna Mabra

Freddy Fifield

Michael Hillier

THE AGENC
Who are we? The Agency. What are we
known for? Being the best. What do we do?
Dont worry about it. Just know that when we
do what we do, we do it best. We do it best
because we have the best. We could list off a
bunch of adjectives, but theres no point. Trust
us.

THE CLIENT

Company Background

As of November 2013, Jay and Denise Hartz

purchased and began operating the Hotel
Pattee. Mr. Hartz has extensive background in
managing many locations of major hotel
chains. The Hotel Pattee is full of rich history
and spectacular artwork. The hotel also
features 40 themed rooms, a bowling alley,
spa, fitness center, restaurant, meeting rooms,
and a reception hall. The hotel often hosts
music and cyclist events along with more
custom events such as business retreats and
weddings. The Hotel Pattee has is elegant but
inviting and cozy, unique and unexpected. The
Hotel Pattee is adventurous and full of
surprises but relaxing and an escape.

THE RESEARCH
Primary Research

Ethnography
Our primary research involved an agency trip to the Hotel Pattee to better understand
our clients business and clients needs. Our trip to the hotel proved very beneficial in
our planning process. The visit showed our team members just how distinctive this
hotel was with uniquely themed rooms and original artwork. Our team felt that the hotel
was a destination in itself. We also took from this trip that special events could be a
successful form of profit for the Hotel Pattee. Mr. Hartz explained that he had booked a
couple of business retreats before our visit and would be interested in increasing this
form of profit. Mr. Hartz showed us one of his rooms available for a business retreat
although the hotel offers several rooms that would suit different business retreat needs.
Mr. Hartz explained that all rooms have anything a business would look for in terms of
technology in the conference rooms. The hotel also offers catering services through
Chef Chris Caes. Next Hotel Pattees owner showed our team the Spring Valley
Ballroom. Although this room could be used for different purposes, the most obvious
event that would be held here are wedding receptions. The Spring Valley Ballroom can
hold a wedding of up to 160 people and also features a wall-length mural of the history
of the city. Mr. Hartz showed us a couple of the guest rooms in the hotel that features
unique dcor, spacious rooms, and luxurious bathrooms. Our team believes that the
perfect strategy to get heads in those beds is to fill the guest rooms with guests from
special event activities such as business retreats and weddings.
Survey
The Agency also performed a survey to better understand our target market comprised
of those searching for a space for their special event. Our team sent out a survey to
fellow students, family, and friends to better understand what people look for in a hotel
and more specifically special event spaces. Our survey received 21 responses. We
were hoping for a few more responses but decided this was significant enough to
include in our plan. The majority of our respondents were aged 18-24 or 40 and older.
We also had more females respond to our survey than males (This may be more
indicative of brides views rather than business owners). Our survey also examined
whether our respondents were married or single. Eight respondents were single while
11 were married.

Please rank the following factors in order of importance to you when choosing a
hotel to stay in: (1 being the most important)

The next question was particularly interesting to the team members. This question
asked respondents to rank factors in order of importance when choosing a hotel. The
factors were price, location, amenities, uniqueness, cleanliness, customer service, and
travel site review score. The factors of price and location were tied for the most
important factor position. The two factors that were ranked least important were travel
review site score and uniqueness. These responses were not exactly what we were
hoping for due to the uniqueness of the hotel and the impeccable travel review site
scores that the Hotel Pattee has.
Approximately how long would you be willing to spend traveling to a special
event that is being held at a hotel? (such as a wedding reception, business
retreat, birthday party, holiday party, etc.

The next question inquired how long the respondents would be willing to travel for a
special event such as a wedding reception or business retreat. About 47 percent of
respondents answered that they would be willing to travel 2 hours or more for a special
event. Our team was pleasantly surprised by this outcome, as we were worried that
location may be an issue when customers were searching for a special event venue.
If you were organizing a special event to be held at a hotel, (aside from price)
what accommodations would appeal most to you for the venue/room where the
event is being held?

Our seventh question asked respondents what qualities they look for in a special event
venue. The top three factors were size, food and beverage options and adaptability. Our
team was pleased with this result, as we believe these factors are strengths of the Hotel
Pattee.
Please select 3 words that describe your ideal hotel room (the one you will be
sleeping in)

The next question requested that

respondents chose three words that
described their ideal hotel room. The
words included cozy, spacious, simple,
fancy, standard, unique, historic, and
contemporary. The three words that
were mentioned most were spacious,
cozy, and unique. The team also
enjoyed this response as the hotel has
these factors.

Have you ever heard of the Hotel Pattee?

The last question of interest simply asked if the respondents had heard of the Hotel
Pattee. We were surprised to see that 7 of the 19 respondents had heard of the hotel.

Secondary Research
Current Brand

The Hotel Pattee is elegant, but also inviting, cozy, unique, and unexpected. The Hotel
Pattee is adventurous and full of surprises but relaxing and an escape.

Advertising Efforts: Campaign History

The Hotel Pattee has lots of news coverage in a variety of news sources, especially
recently because of the reopen. Leading us to believe the hotel does a good job at
getting press releases out. Hotel Pattee also has promotional events scattered
throughout the year such as the bike ride to Rippey or contest giveaways (i.e. the
wedding ceremony or the one night stay and dinner for two) the hotel has personal
social media posts on twitter and Facebook however are not promoted on the websites
When searching for the Hotel Pattee, the results include the hotels website, lots of
reviews from travel sites, and news articles about the recent closing and reopening.

Advertising Efforts : POS Literature

There was nothing found by searching the Internet. Our findings are as follows:
Product offerings: None found outside of social media & their website
Audience Segments: NA
Brand Character*: family friendly, fun, romantic
Perceptions*: great destination for a romantic getaway or a family vacation
Attitudes: NA
Actions/Usage: NA

Local Support
Perrys website has little to no mention of the recent remodel of the hotel or anything
about the hotel at all for that matter. However they are currently doing a multi million
dollar downtown rework which can help draw people to the city and that means more
people staying at the hotel.

Exposure: Social Media

3,280 likes
!
4.5/5
(251 ratings)

266 Followers
Following 253
(119 Tweets)

5 Followers
101,931 views
3.8/5
(ten reviews)

4 Subscribers
242 Views

468 Check Ins

!

(6.8/10)

32 Followers

4 Boards, 4 Pins
8 Followers
(Following 0)

Exposure: Review Sites

Overall, incredibly positive reviews on almost every site, which is fantastic. These reviews
end up being among the top search results when searching for Hotel Pattee on Google.
-

Hotel Pattee is mentioned on hotels.com. They are given 4.4/5 for a

review. It looks as though many of the reviews are from when it was in
different ownership but the photos are of the remodeled hotel. Website
contains a nice description of the hotel and its amenities.

Yelp.com also has a page for Hotel Pattee. They are given a 4.5/5 star
rating on this website. Again some of the reviews are from before
remodeling and under different ownership. This website does not have
any photos of the updated hotel and the photos are those taken by guests.

Almost every review for the Hotel Pattee on their website have been 5/5.
Hotel Pattee received a Certificate of Excellence for 2013 from Trip
Advisor. The reviewers seem very passionate about this place, loving the
different themes for the rooms. The owner does a nice job of responding
to the posts on this review site. Most of the reviewers recommend this
hotel for couples and romance.

HotelPattee.com
The Hotel Pattee website is constantly being updated. Not so many new pictures being
added, however, new parts of the website go up what seems like everyday. Jay blogs about
once every two weeks, giving a nice update about what is going on at the hotel. You can
also buy dinner tickets and a concert or get tips about planning your event at the Hotel
Pattee. And you can buy reservations on the website as well.

THE COMPETITION
THE INDUSTRY
Industry Analysis
The competition for the Hotel Pattee includes any other
hotels in the Des Moines area as well as any wedding
venues in the area. The hotel industry is mainly a chain
industry, dominated by chain hotels, such as Best Western
or Marriott. And while chains can be the cheaper options in a
lot of towns, you lose the uniqueness of your stay. The Hotel
Pattee has that uniqueness that you might be looking for and
as a result can be more desirable option in small town Iowa.
Wedding venues are elegant and desirable. However they
are often independent from any other pieces of the wedding
day (such as the hotel) the Hotel Pattee puts the wedding
venue and the hotel under one elegant and fancy roof.

Challenges
-

The Hotel Pattee is less popular and less known by the general public
The Hotel Pattee is a bit more expensive then the surrounding hotels
The Hotel Pattee only has one location making it hard to reach and experience for
some.

Opportunities
-

Hotel Industry is always growing

People always need a place to stay while
traveling Local Competition

Local Competition
"

The only other hotel in Perry is the Super 8, however the competition stretches to all
of the hotels in the Des Moines area as well as any wedding venues in the area.

HOTEL PATTEE
SWOT ANALYSIS
Strengths

Historical site
Good SEO on Google
Positive press since re-opening
Dedicated staff, ownership
Owner has significant amount of
industry experience
Uniquely themed rooms
Positive Trip Advisor reviews
Hartz responds to each
Artwork everywhere
Bar/diner open to public
Many amenities
Bowling alley, spa, hot tub, sauna,
tanning beds, diner, bar, upcoming
bakery, free wifi
Community support / loyal customers
Only one Perry competitor (Super 8)
Away from the city (DSM), but not too
far

Opportunities

On 80 mile bike path

Live entertainment isnt being
specifically advertised, just the event
(not artists)
Great marketing potential
Niche target markets
Appeal to business retreats/special
events
Kid-themed rooms
Perry in multi-million dollar renovation
of downtown area
Bakery opening March 2014
Meeting rooms for weekday traffic

Weaknesses

Secluded from DSM, not a lot to do in

Perry
Trails are seasonal
Bad reviews online from previous
owners mishaps
Potentially bad reputation
Relatively expensive
No pool
High overhead/operating costs
Limited space/little room for
expansion
Only 40 rooms
Old/small CRT TVs in rooms
Not accessible from Expedia/
Travelocity, etc.
Intentional

Threats

Hotels/chains from DSM, Super 8

Low weekday activity
Slow economy
Old HP Facebook page still online and
is the only result when searched for
on FB
Unique spelling could be hard to
search for online (Patte, Patee, Patty,
etc.)

THE CREATIVE
THE NEW HOTEL PATTEE

Audience

Bikers, couples, families, businesses &

soon to be brides
Citizens of Perry. I.e., likely patrons of the
restaurant, bakery, spa, gym

Brand Character

The Hotel Pattee offers an elegant but inviting environment. The hotel
also offers a unique and unexpected experience.
The Hotel Pattee is adventurous and full of surprises but relaxing and
an escape.

Communications Objective

Increase awareness among people looking for a space for their

special event. Change the perception that the Hotel Pattee is just a
hotel. Clarify that the Hotel Pattee is approachable to the average
person. The Hotel Pattee is an experience in itself and can be its own
destination.
Our message: The Hotel Pattee is the perfect place to get away from
it all.

What Makes Our Message Believable?

The Hotel Pattee is equipped with the space and

resources to create successful business retreat.
The Hotel Pattee offers a unique atmosphere to
create a one-of-a-kind event.
The Hotel Pattee offers a memorable stay in one
of the forty unforgettable rooms and offers luxurious amenities.

Business Challenge

Proof

Increase use of the hotel and other facilities during the weekdays by
100% by January 2015. Part of our challenge is getting people to
Perry, IA.

The Hotel Pattee is so much more than a hotel.

The unique artwork, history, and amenities are
an experience in themselves.
The hotels diverse offerings are available to everyone.

Food For Thought

The creative should include the Hotel Pattee logo, website, address,
and phone number.

Sell people on the hotel and the experience rather than selling them
on Perry, IA.

THE MEDIA PLAN

OBJECTIVE #1:

Increase Customer Traffic during the week (Monday-Friday).

Target
Iowa Businesses looking for a location to hold a retreat, conference, seminar, etc.

Strategy
Increase and create awareness among business that the Hotel Pattee is the perfect
destination to get away from it all & have the best meeting/conference/seminar/holiday
party possible.

Tactics

Reach out directly to businesses in Iowa via physical mail or email.

Include a letter & brochure that includes group rates & detailed
description of amenities that could be useful to them during their event.
Place ads in the business section of newspapers highlighting Hotel Pattee as the
perfect destination for a company event.

Creative Execution - Print

Over the river
& through the woods...

Get in touch...
Location, Location,
Location...
The Hotel Pattee is the perfect place for
your next business meeting, retreat or
holiday party.
Located in scenic Perry, Iowa, Hotel Pattee is less than 45 minutes from downtown Des Moines.
Its ideal location offers seclusion from
the distractions of the city while being
close enough to home to make the trip
well worth it.

Not too far, but

not too close...
Open up to learn more.

Ready to create synergy?

Ready to start thinking outside the box?
Ready to engage employees and increase
productivity?
Then give us a call!
To get more information on how to book
the best business retreat youll ever have,
contact our corportate event planner Jay
Hartz.
(515) 465-3511

HOTEL
PATTEE
Get Away From It All
& Get In Your Zone

jay@hotelpattee.com
facebook.com/HotelPattee

4sq.com/9cif49

plus.google.com/+HotelPatteePerry

twitter.com/HotelPattee

yelp.com/biz/hotel-pattee-perry

pinterest.com/HotelPattee

linkedin.com/company/hotel-pattee

Hotel Pattee

1112 Willis Avenue,

Perry, IA 50220
www.HotelPattee.com

Dimmer controls
Projection screens
Cable TV & T1 internet connections
Microphone jacks
Telephone ports

A little R & R goes a

long way...

After the meeting...

Lets talk business...

The Hotel Pattee has a variety of
rooms, to perfectly suit your
businesss needs. All rooms have:

Quiet your thoughts and escape to

dreamland in any one of our 40
completely unique themed rooms!
Hear the music of the
Roaring 20s in the
Louis Armstrong Suite

Our Dallas County Board Room seats

up to 14 and is perfect for smaller
meetings.

Or find yourself walking

the streets of northern
Europe in our Dutch
Room

Even cruise the trails

of Iowa in the
RAGBRAI Room

The Canisteo Room can seat up to 70...

and the Spring Valley Ballroom has

room for 160 seats.

For a full listing of rooms and

occupancies, look to the right

Grab a drink and

enjoy the Frank
Lloyd Wright
inspired Inter-Urban
Lounge

Rejuivinate
your body,
mind and
spirit at
our Copper
Door Spa

The spa specializes in

massage and skin care
services. We also have a
sauna, steam room and
did we mention hot tub!

All the rooms are beautiful and designed with an individual theme. Choose
the room that fits your budget and
needs, you wont be disappointed with
any of the rooms.

Spring
Valley
Ballroom
Canisteo
Room
Dallas
County
Board
Room
Hiawatha
Room
Nicollet
Room

At the Hotel Pattee we believe that work

and play go hand in hand. We have a variety of amenities for you to enjoy when
the business is done.

Sq. Feet

Banquet

1665

160

200

160

40

40

819

70

80

60

30

30

448

14

12

14

336

20

16

16

690

50

60

50

20

20

Nothing builds
bonds like
competition!
Enjoy a game
at the Arthur
Oley Olson
Bowling Alley

Reception Theater U Shape Board

If peace and
quiet is more
your thing,
get lost in our
Willis Library

Audience
Human Resource Managers/Directors or upper level management at large Iowa
businesses.

Demographics
Various

Where to find them

-

Find businesses on BusinessRecord.com, YellowPages.com, Google searching.

Find HR Managers names on company websites or through LinkedIn
Find company mailing information on their websites or through YellowPages.com.

Ad location
Directly given to them via snail-mail or email.

Reasoning
These people are busy so giving them a personalized letter and a brochure, for a visual,
will be convenient. Plus, if it is physically in their hands, they can walk it over and show
other people quickly and easily. We know they would choose the Hotel Pattee anyway, its
just a matter of giving them the answer to their question.

Cost: $969.00 (1.94/unit)

-

Site: ModernPostcard.com
Services: Printing, Mailing & List Generating
Printing Cost:
- Size: trifold brochure
- Quantity: 500
- Color: full color, front & back
- Price = $489.00
Mailing services:
- Quantity: 500
- Postage: 1st class
- Service & Set Up: $100.00
- Price = $305.00
List Purchasing:
- Quantity: 500
- Type: business to business
- Usage: one-time (+$50 for multiple uses)
- Price = $125.00
Production Time:
- Turnaround: 4 business days
- Price = $0.00

OBJECTIVE #2:
Increase wedding bookings at the Hotel Pattee.

Target
Brides in the early stages of planning their wedding.
- Demographics:
- Women ages 18-34
- College educated (4+ year)
- Employed full time
- Median HHI of $62,000 - $68,000

Strategy
Increase awareness among brides that Hotel Pattee is a unique venue for a wedding
reception and the perfect stay after the big day.

Tactics

Reach out to wedding related businesses in the Des Moines area, such as
wedding gown stores, and ask if they would allow you to place a wedding
brochure in their store.
Place ads on wedding websites and in wedding magazines such as The Knot,
Wedding Channel, and DSM Brides.
Create a profile for the Hotel Pattee venue under The Knot website to encourage
brides looking for a Des Moines venue to chose the Hotel Pattee.

Reasoning

20,986 marriages in Iowa (2012)

Average bridal age (2011) = 29
- Most popular month to get engaged = december (16%)
- Average length of engagement = 14 months
- Most popular month to get married = september (15%)
Sites like theKnot.com reach a vast amount of the target audience
theKnot has 1.7 million annual members
The modern bride is very tech savvy and will spend a lot of time doing research
online.
These online sites can put Hotel Pattee at the top of targeted searches and put
you in front of the right person.

Creative Execution - Print

The Next Step...
Your stay at the Hotel Pattee comes complimentary
with: memories that will last a life time, laughs,
smiles, extraordinary service and an unforgettable
experience.
Ready to get started? Get in contact with our Event
Planner, Mahala McDanel.
Shes one of the best in the
business and shell help you
plan the wedding reception
of your dreams!
Learn more about Mahala at: www.HotelPattee.com/Wedding-Planning

Mahala McDanel
Event Planner
Hotel Pattee

Turn Your Dreams Into Reality...

sales@hotelpatteee.com
515-465-3511

Where To Find Us...

Hotel Patee
You fell in love with him, now
fall in love with us!

Located in scenic Perry, Iowa the Hotel Pattee is in

the perfect location for your event. Our secluded
location offers the perfect level of seculusion, but
with the big city only a short drive away it is
convienient for you and your guests.

Hotel Pattee

1112 Willis Avenue,

Perry, IA 50220
www.HotelPattee.com
info@HotelPattee.com

The Perfect Place...

Ad Location - Full Color Wedding Brochure
At local bridal stores, dress shops, flower
Dear Reader,
shops & places that sell engagement rings.
Congrats, you
The Spring Valley Ballroom is 1665 sq. feet. It can
did it! You found
seat up to 160, with reception room for 200. It has
your Prince
Examples In Des Moines:
Charming. Your family a dance floor, full service cash bar and features a
beautiful view overlooking Willis Ave.
likes him. Your friends
- Bridal Boutique
like him. Hes perfect! Now Our services include the following:
all you need to do is plan a
wedding. Nothing too hard
- Weddings By Design
right? Not so much.
- Bridal Elegance DSM
At the Hotel Pattee we understand
all the pressure youre under and we
want
to help! Our beautiful, historic hotel
- Angelicas Design
is the perfect place for your reception
(& honeymoon). Plus, well make it as
- Josephs Jewelers
easy & stress-free as possible.
Oh What a Night...
Outdoor & indoor facilities, check.
- Greenbergs Jewelers
Full-service catering & cheff, yep. After an unforgettable
Unique rooms & special rates, day, head upstairs for an
- Anglo Diamonds
oh yeah. Your perfect day
unforgettable night in
going perfectly - absolutely.
one of our 40 individually
Give me a call. I promise
- Iowa Diamond
decorated and completely
you will love it!
.com/HotelPattee

- Complimentary skirted and draped tables (for gifts, guest book, and cake)
- Customized Menus (created by the Executive Chef Chris Caes)
- Ralph Lauren Signature Flatware
- Round and banquet style tables
- Silver, linen and china service
- Special room rate for guests
- Choice of floor length linens
- Use of hotel centerpieces
- Cake Cutting Service

Take Your Time...

Rejuvinate your body,
mind and spirit in
our Copper Door
Spa which specializes
in massage and skin
care.
It doesnt stop there. For
maximum relaxation,
we also have a Hot Tub,
Sauna, Steam Room and
Fitness Facility with a
Tredmill, Exercise Bike,
Elliptical, Free Weights
and Weight Machines.

Wine & Dine...

Enjoy a meal outside in
our Sumas Courtyard or
indoors at Davids
Milwaukee Diner.
Then grab a drink at
the Frank Lloyd Wright
inspired, Inter-Urban
Lounge.

unique rooms.

Sincerely,

Cost: $489.00 (0.98/unit)

- Site: ModernPostcard.com
- Services: Printing, Mailing & List Generating
- Printing Cost
- Size: Trifold Brochure
- Quantity: 500
- Color: full color, front & back
- Price = $489.00
- Production time:
- Turnaround: 4 business days
- price = $0.00

Mahala McDaniel
Hotel Patee, Event Planner
(515) 465-3511

Pictured above is the

Louis Armstrong Suite,
one of our most popular
rooms. Every room is its
own adventure, giving
everyone a unique
experience. Brides get
first pick though.

Looking for a snack?

Need to satisfy a
sweet-tooth? Then
check out our brand
new bakery, Pattee
Cakes.

Creative Execution - Print

Ad Location - Full Color Spreads
Wedding publications that are specific to
the Iowa area.
1) Iowa Wedding Ideas
- circulation = 23,355
- readership = 93,000 (every four weeks)
- monthly digital downloads = 3,000
Cost (Iowa Wedding Ideas)
- Monthly insertion rates (4 month minimum required)
4 months

8 months

1 year

Cover

500

1000

1500

Full Page

350

700

1050

1/2 page

200

400

600

1/3 page

150

300

450

1/4 page

135

270

405

1/6 page

115

230

345

Find Your Perfect Day...

...Find Your Perfect Night

Hotel Pattee
~ 515.465.3511 ~
hotelpattee.com/weddings

Have Your Cake...

...And Eat It Too

Hotel Pattee
~ 515.465.3511 ~
hotelpattee.com/weddings

Creative Execution - Digital

Ad Location - Online Wedding Planning Site Profiles
1) TheKnot.com
Benefits:
- social media sharing and integration tools
- on-demand reporting with trending and
bride lists
- featured placement on the first page of
search results
Cost (TheKnot.com)
- Around $100 per month.
2) iDoIowa.com
Benefits:
- control over your own listing
- Iowa targeted
- get a blog
- featured wedding opportunities
Cost (iDoIowa.com)
- $35 per year, and $20 for additional regions
($115 per year for all of Iowa)
3) MyWedding.com
Benefits:
- guaranteed first page visibility on searches
- includes listing tile
- 4 background images
- unlimited photos
- unlimited videos
- unlimited deals
- all attributes on profile
- simple contact form
- can pin reviews on top
- map features
Cost (MyWedding.com)
- $1,270 per year

LOCAL VENDORS > IOWA > WEDDING VENUES

Hotel Pattee
1112 Willis Avenue, Perry, IA 50220 map | Serving Area: Iowa
Phone: (515) 465-3511
Email: sales@hotelpattee.com
URL: www.HotelPattee.com/Weddings

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dolor dui vel enim. Vestibulum fringilla sodales
_________________________________________
Services: Wedding Venue, Catering, Parties,
Lodging
Room Rates: $150-$400 per night

Hotel Pattees twitter

Follow @HotelPattee

HotelOTEL PATTEEate
A Destination
Unto Itself...

LOCAL VENDORS > IOWA > WEDDING VENUES

Creative Execution - Digital

Ad Location
TheKnot.com/WeddingChannel.com (XO Group), MyWedding.com
Reasoning
The XO Group owns some of the most popular wedding
planning sites.
"The Knot is the Internets most-trafficked one-stop wedding
planning solution & has quickly become America's leading
wedding brand reaching out to millions of engaged couples
each year."
The Knot has ~35million page views each month (~2million
unique visitors) while offering 8 different ad options, and
WeddingChannel has ~2million with 2 ad options.
XO Group sites allow for low-cost/cost-effective marketing,
easily definable by the Hotel Pattee. XO offers a la carte
advertising which allows the Hotel Pattee to pick-and-choose
from assorted media varieties.
"The Knot is the Internets most-trafficked one-stop wedding
planning solution & has quickly become America's leading
wedding brand reaching out to millions of engaged couples
each year."
Cost
The Knot $15cpm for 160x600, 300x250, 320x50, 728x90
(appear around search results) minimum 33,334 impressions
per size ($500.01/each)
The Knot "Run of Travel"
"Reach our audience searching for their dream destination
for their honeymoon, wedding, and other special
occasions."
$33cpm 160x600 minimum 15,152 imp ($500.02)
$30cpm 728x90 minimum 16,667 imp ($500.01)
$35cpm 300x250 minimum 14,286 imp ($500.01)
$30cpm 320x50 minimum 16,667 imp ($500.01)
WeddingChannel $15cpm 300x250 and 728x90 (appear
around search results) minimum 33,334 impressions per size
($500.01 each)

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...to your perfect night.

1112 Willis Avenue Perry IA

515.465.3511 hotelpattee.com

THE SOURCES
http://www.xoedge.com/pdf/TK_MediaKit_2012.pdf
http://www.cosmopolitan.com/celebrity/news/postponing-marriage
https://www.idph.state.ia.us/apl/common/pdf/health_statistics/2012/vital_stats_2012.pdf
http://www.xogroupinc.com/press-releases-home/2013-press-releases/2013-03-07-tkwc-wedding-studysurvey.aspx
http://www.xogroupinc.com/tkmi/articles/2010-09-03-direct-mail-delivers-for-you.aspx
http://www.xogroupinc.com/tkmi/articles/2009-04-16-communicating-digital-age.aspx
http://www.xogroupinc.com/tkmi/articles/2008-07-28-7-ways-to-improve-your-print-advertising.aspx
http://online.wsj.com/article/PR-CO-20140327-911876.html
http://www.xogroupinc.com/press-releases-home/2012-press-releases/2012-03-21-2011-weddingstatistics-.aspx
https://www.facebook.com/hotelpattee
http://www.hotels.com/ho207760/hotel-pattee-perry-united-states/
http://www.hotelpattee.com/
http://www.linkedin.com/company/hotel-pattee
http://www.perryia.org/
http://www.tripadvisor.com/Hotel_Review-g38283-d1164085-Reviews-Hotel_Pattee-Perry_Iowa.html
https://twitter.com/HotelPattee
http://www.yelp.com/biz/hotel-pattee-perry