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Sofie Olsson
Ac Writing W 9 am -12 pm
Zack Di Piero
February 2, 2015
Interview Questions: understanding how the organization interacts with
their community.
Question: How would you describe the organizations culture and its ethos? (If needed,
further illustration ethos: the characteristic, credibility, of a culture, era, or community as
demonstrated in its beliefs and aspirations.)
Party of the commodity organization's culture advocates cohesion and trust.
Before obtained acceptance, the applicant must sign to our core values that reflect upon
that we must respect each other and to trust each other. We help the homeless through out
soberly base housing and contracts; we let the municipality also know that we are
credible and also trustworthy. A respectable organization trying to help our fellow human
beings, so it can get roofs over their heads and a more secure future.
-- In turn, its values should be reflected in its writing/written documents.

Question: Whom do you feel like you reach out to best to? A specific audience? We have
different volunteer that act upon different project therefore we have a vary of audiences
depending on the project. Santa Barbara community is a studies community in a wealthy
community, therefore, have different audiences. The shelter is actively seeking grants and
funding, so also that
Question: I see that your Internet website http://www.casa-esperanza.org/ contains
multiple colors, but purple/violet is the main one used. Would you like- to tell be about
the customary pathos into this choice of color? (If needed, further illustrate pathos: the
quality or power in literature by an emotion of sympathetic pity: compassion caused by
the suffering and misfortunes of others.)
Purple is for power or royalty. Refer you to someone else for Thurs, Feb 19th, just
as red is the ribbon-color for aids, so is purple/blue for homelessness. And we want to
create an awareness and loyalty for the prospect donors and volunteers, but also reflect
on the positives emotions of trust as we have volunteer-outreach when one reach out to
our homeless friends. Thus, also show sympathy for our fellow humans. This reflects on
the quality or power in literature. Indicates on compassionateness. The nonverbal
communication message through colors and images.
Question 4: Can you tell us a little about your mission statement Our mission is to assist
in moving as many people as possible from homelessness to housing?
Casa Esperanza offers the 100-Day Program in three phases to the homeless
whom seek to be sober and are ready to move forward into a productive life. Through our
mission we give back to my community. The purpose is to provide shelter, food and a

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myriad of social and medical services to the homeless population of Santa Barbara.
Enforce the emotion of compassion, and pathos of trust and validity.
Question: Do you believe your organizationCasa Esperanzaoffers something unique
to this non-profit genre? What is it?
Casa Esperanza is the only 24/7 homeless shelters in the region with a population
of 100 members from April 1st to December 1st. our winter shelter population increases
to 200 members from December 1st to April 1st. Also we have the he Medical Respite
Program supplies shelter for homeless patients from the streets and being discharged
from the hospital and clinics. Outlined some of the major changes the shelter has
implemented. The biggest requiring sobriety Its a marked change from two years ago
Question: The font has a sentimental touch. What is significant with this decision?
Refer to someone else but it resembles of Old Spanish. ..g., Audience of Santa
Barbara architecture. One can connect with our neighbors in a different level. Hope so.
Furthermore, Esperanza means Hope, which is a feeling of expectation and
desire for a certain thing to happen; what is the pathos conveyed under the name?
There is hope for them.
Question 5: Concerned with the art of a rhetoric questions. The logo displays an entrance
into a house; is there a thought behind it? And why the color red?
(The color red phycology stands for energy, passion and action, but it is also the color of
anger. How to you effectively write in opposition to that statement?
It a welcoming factor
Question: is there a basic philosophy of reaching clients? Of communicating
successfully? Behind the organization? If so, what it is?
Their philosophy it conveyed in their high ethical standards in conduction
its business. Doing the right thing and acting with integrity are two driving forces behind
Casa Esperanzas great success story. Then faced an ethical issue, volunteers are
expected to make the right professional decision consistent with casa Esperances
principles, standards and the 6 pillars of character-trustworthiness, respect,
responsibility, care, fairness and citizenship.
Question 6: As aforementioned, your mission is to assist in moving as many people as
possible from homelessness to housing. Why use of assist?
It takes time to; it takes plenty of tried before we can consider some homeless to
even get bed in her. The soberly-living concept has made it more efficient because we can
now help the homeless that really want to put an effort in going back to sufficient life, to
home and get a job. It can also take multiple tries before we put someone in a home,
maybe Santa Barbara isnt the place for them to stay, and therefore it can take plenty of

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tries. So moving as many as possible is based on the tries, we believe effort and
prosperity goes hand in hand. We assist in their venture to get housing.
Do you believe you could reach a greater audience (target group) by help? If not why?
If yes, do you not agree that help is a more juvenile word used in our everyday language,
and therefore maybe reach out to higher percentage of prospect volunteers?
And not help? Do you believe you could reach a greater audience (target
group) by help? If not why?
Maybe, assist it a more formal word
Question: What is your specific audience group?
Differ from donations and volunteer, but also homeless in the community
student could obtain this necessary experience
Questions: When attempting to reach out to prospect volunteers how do you proceed?
Does it differ when attempting to reach out to prospect volunteer than prospect donators?
If so, how?
Outreach, e.g. day of caring thus one get a hint of the organization core purpose
etc. social work for college and university, high school has social service hours.
Question: How have you learnt to adapt and adjust your communication outreach towards
the different demographics?
Refers to someone else, but social media for youth, integral and Facebook for
example, immediate response it brings, one-one-one, active communication with society,
and the community, Facebook. hash tag like It's still ! Please consider a donation this
evening to Casa Esperanza. . To also communicate the message that Please give what
you can today to help Casa Esperanza achieve its important mission of moving people
from homelessness to housing. Facebook is a way to show how grateful we are to the
Santa Barbara community for your support over the years.
Q: What are some strategic decisions made in your organization?
Staff and faculty meeting with residents opinion and quest evoked
Q: How are your strategic decisions made in the organization?
Staff and faculty meeting with residents opinion and quest evoked
Q: how are they communicated?
Communicated throughout meetings, and email, we are only a few staff, the volunteers
get weekly documents.
Question: Your website has images of in action photos with volunteers, and a
community kitchen during holidays (a day of festivity with family and friends)?
What is the rhetorical thought behind this? The use of photo is a strategic movie, as we
in all areas weve made substantial improvements to our performance to create

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emotional awareness and likability, as credibility. It brings forth a different relationship
that we can share.
Question: what percentage of your time is spent on doing what? How does it vary? Are
there busy or slow times?
If differ, I coordinate volunteer, manage the schedules for the volunteer, follow-up the
core values etc. and collaborating with police to solve issues