YOUR GUIDE TO BEACH SAFETY PAPER 1

FINAL EXAMINATION ANALYSIS

How does the writer use presentational features,

structure and language to create an effect on the
reader?
Your guide to beach safety is a leaflet produced by a charitable
organisation RNLI that saves lives at sea in the UK and Ireland.
The leaflet gives advice to people on how to prevent getting
into trouble at seaside and how each person can do their bit
and help this charitable organisation.
Throughout the text, a whole lot of features have been used to
engage the readers attention in the advice that is given by the
organisation. The 4 page leaflet has a lot of interesting
techniques in use that help engage the reader and pull the
reader towards reading the leaflet and learn a lot from this
small brochure.
Even within the title there is already a language feature. It is in
the 2nd person, your guide to beach safety, making the
leaflet seem more personal to the reader.
Antithesis is used in the subheading; Your guide to a safe and
fun time at the seaside. Safe and fun are not two words that
you would specifically put together in normal circumstances,
but the effect that it gives is that this booklet will supposedly
make being safe fun.
The logo at the bottom of the page RNLI lifeboats, lifeguards,
life first, is not only a rule of three but also uses alliteration,
the rule of three is used to make a complete picture of what the
organization is about and how they work. The alliteration also
contributes interesting effects; it gives the logo a punchy
rhythmic feel and gives it a feel of action and possibly even
danger.
the first page is a warning sign, we know this by the big
exclamation mark, and this immediately draws our attention to
the box. The message begins with the conditional; if you see
someone in difficulty, never attempt a rescue. Although if is
a conditional it is put in contrast to never, which is not only
an imperative but also an absolute, the contrast is effective.
Carrying on with the imperative it goes on to say tell a

ARYAMAN GUPTA

YOUR GUIDE TO BEACH SAFETY PAPER 1

FINAL EXAMINATION ANALYSIS
lifeguard or if you cant see a lifeguard, call 999 or 112 and ask
for the coastguard, the double imperative and the factual
phone numbers 999 and 112 give a sense of urgency to the
message.
The second page starts off with a title True Story, it is in a big
font, which immediately draws us to it. The passage of writing
is an anecdote- a first hand
account- and with the data that is in the passage the first
person makes us feel more emotionally attached to the
storyteller. The photo at the bottom also emphasizes the
reality of danger, and the specific example makes a situation
which to most people is a scary and surreal, very real. The
water was like a whirlpool, although water and whirlpool
are related to each other water makes us think of cool,
collected and calm, where as whirlpool is a bit of an antithesis
because, although they have a similar subject, whirlpool makes
us think of danger, wildness and unruliness. This antithesis
links and contrasts and the alliteration emphasizes that
although something can be beautiful and calm it can change in
seconds to become dangerous and irate.
After the lifeguards had saved her children the lady says, Ill
certainly always go to a lifeguard patrolled beach. Although
this isnt the conditional it is sort of influencing you to also do
this as you have read her story and it does make the beach
seem more dangerous than you previously might have
thought. The side bar has an informal, colloquial title- rips- it
is in the same font as the title and also has a warning sign as
well which again, attracts us to the writing. The imperative is
clearly very present throughout the section, for example,
stay, dont, keep, raise, swim, and never- which is
also an absolute. This indicates that this is a list of instructions,
as do the diagrams at the bottom. The same message from the
first page is repeated emphasizing how important it is.
The flags go from the most positive to negative, this is probably
because readers prefer to read about positive things and
usually receive bad news better if they have the good news
first. Imperative is used never throughout, and in the
description of the red flag says Danger!, this has use other
than for emphasis, the exclamation mark rings alarm bells in
the readers head of danger. Warning sign and message is
again repeated towards the bottom. The RNLI logo is repeated

ARYAMAN GUPTA

YOUR GUIDE TO BEACH SAFETY PAPER 1

FINAL EXAMINATION ANALYSIS
several times in the page placing it in the readers mind to
always remember their flag.
Further through the section quotes and official body British
Surf Association, this gives the writing a sense of
professionalismThe animated images are also used to attract
the attention of the younger audience.
The use of strongly contrasting colours can be seen through the
whole text that grab the readers attention and for the
emphasis needed on the text. The 3 colours used are blue, red
and yellow through the passage where blue represent water,
red represents warning and alarm and the sun and sand is
shown by the use of yellow. All the pages of the leaflet are
linked by the wave motif that forms a part of the background
image representing the dangers faced at sea and what the RNLI
protects the public from.The section of Swimming, Surfing and
Body Boarding which is on a darker shade of yellow. This may
signify the sunset after the day and shows the surfer leaving
the water showing that you shouldnt be in waters after sun
down.
The last page RNLI on a blue background show the dangerous
waters they work on to protect the people from any dangers.
Red is used as a sign for warning which the RNLI uses very
often during their daily activities. Through the text, use of
statistics can be seen to explain how they work and how they
are busy yet successful in protecting many lives through the
year.
This leaflet has been produced in a very professional manner
after keeping all facts into consideration and help engage the
readers full attention and read all the information given
successfully. This leaflet has successfully helped the RNLI gain
alot of funds and warn many people about the dangers of the
water and has done the job successfully it was produced to do.

ARYAMAN GUPTA