COMMUNICATION

MODELS
TOPIC 2

Communication Models
Claude

Shannons Model
Roman Jokobsons Model
Ulric Neissers work
Michael Polanyis work

Claude Shannons Model

Claude Shannons model of communication

Claude Shannons Model

Encoding

(to compose) and Decoding

(to interpret) is of primary importance
Process of encoding and decoding
affected by noise (such as bad printing
of text, static interference of radio
waves)
Weakness of Shannons Model:
Ignores the reason people compose
messages
Message may be intended to build and
maintain social relations

Roman Jakobsons Model

Roman Jakobsons Model

Weakness

of Model:

Does not take into account motives

Does not consider the learning that
goes into communicating
Does not consider the recursiveness
in writing and reading

Ulric Neissers Work

Ulric Neissers model of communication

Michael Polanyis Work

Argues

that a person needs to be actively

engaged in the process of knowing
Highlights importance of tacit knowledge
The fact that we know more than we say
and that we often say more than we
realise
A text cannot convey an experience, only
meanings
Some text do not convey a single,
unequivocal meaning to all readers, eg
literature

Activity 2.1
Table

Activity 2.2
Text does not convey the original
experience to the reader. It
conveys meaning. Elaborate.
Michael Polanyi
Original experience by writer
Writes down experience
Reader does not share experience but
gets meaning from the written text
reader tries to visualise experience

Ideas about
Communication
Signs

Symbols
Abbreviations