SWOT Worksheet

Date:
Product Name:
Competitor Product Name:
STRENGTHS

WEAKNESSES

Objectively describe the current strengths of the

competing company or product (such as specific
technology, completeness of product line,
organizational strengths, position in the market,
partnerships, etc.).

Objectively describe the current weaknesses of the

competing company or product (such as business
model, product offering, organizational
weaknesses, etc.).

OPPORTUNITIES

THREATS

What strategies and future activities do the

strengths enable for the competitor? How do those
opportunities threaten your business?

What future problems will your competitor have

due to weaknesses? What opportunities does that
create for your business?

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