ACTIVITIES ON ADVERTISING

WARM UP
Discuss with the class
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Do you watch adverts on TV?

Do you like them?
Can you remember any? Can you think of any funny ones?
What do you think makes a successful ad?
What's a slogan? What examples can you think of?
What makes a good slogan?
What do ads usually have to make them memorable?

Answers (highlight here) = Music, Slogan, Humour, Images...

Explain the words in bold
1. The company had a new product to sell so it decided to run an ad to get some
business
2. Many adverts are only effective because they persuade people that they need
products or services when in reality they dont.
3. Sometimes advertising is deceptive, you cant believe a word they tell you
4. Many people try to keep up with the Jones, so they are often very keen for
people to see them buying the latest things
5. Some of the claims made in TV adverts are implausible, Ill never know how people
fall for them.
6. This new product of ours, its good, but if we dont plug it on TV we wont sell
it.
7. Advertisements manipulate our choices and spending habits.
8. An advertisement needs a catchy slogan to be successful.
ACTIVITY
Watch the commercial and then answer the questions.

Commercial 1
Commercial 2
Commercial 3
Commercial 4
Commercial 5
Commercial 6
Commercial 7

1. What is the product, service or idea being sold?

2. What is its purpose? (to inform, to persuade, to educate, to call to action, to
entertain, to shock)
3. Who is the target audience?
4. What images appear on the screen? Do these images supply specific information
about the product/service?
5. Is music used in the commercial? How does it make you feel?
6. Does the ad play on the emotion of envy or anxiety?
7. Does the ad work? Would you like to buy the product?
8. What techniques are most heavily used?

FOLLOW UP
Create an advertisement for a product. Follow the guidelines given in class.
You can write an ad about

shops
electrical items
beauty products
films
cleaning products
cameras

Resources
http://www.teachingenglish.org.uk/sites/teacheng/files/Advertising%20lesson%20plan.pdf
http://www.breakingnewsenglish.com/1111/111118-advertising.html
http://efllecturer.blogspot.com.es/2011/06/commercial-break-tv-advertscommercials.html
http://www.tellyads.com/
http://iteslj.org/questions/advertising.html
http://www.tefl.net/esl-lesson-plans/worksheets-topic/Advertising.pdf

Created by Eleni Tsagari

www.esl-cake.blogspot.gr
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