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Course Description:
This course will enable the participants to identify the marketing information needs of an
organization and to develop appropriate research to provide that information. The course is
divided into three portions the first portion deals with the research methodology; the second
portion deals with the concepts of statistics and statistical data analysis; the third section will be
devoted to provide experience in the use of standard computer based statistical packages.
Course Objective:
This course in Marketing Research is intended to develop (a) a broad understanding of the uses
of research methodology in marketing and (b) a specific understanding of the marketing
research process through classroom lectures as well as a practical marketing research project.
Reference:
Essentials of Marketing Research: An applied orientation (1e) by Malhotra, Hall, Shaw and
Oppenheim. (This book can be found in the NSU Basement)
Day
15th Sep
22nd Sep
24th Sep
6th Oct
8th Oct
13th Oct
15th Oct
20th Oct
22nd Oct
27th Oct
29th Oct
3rd Nov
5th Nov
10th Nov
12th Nov
17th Nov
19th Nov
24th Nov
26th Nov
Please Note:
There will not be any make up exam; however, extreme situations will be exceptions as per
the facultys decision. The difficulty-level for make up exams will be higher.
The instructor may make necessary changes in the course content depending on the
progress of the class.