Memo

To: Hillary
From: Ann Lewis
cc: Senior Staff & Strategy Team
Date: April 1, 2015

Re: Campaign Finance Plan

The candidate and finance team have a heavy lift over the next 20 months and will need
to take what was learned from the last two quarters as the foundation for raising a
combined $1B total for the campaign. The plan articulated in this memo strives to fully
leverage what has been successful so far and to fully take advantage of the momentum
and fundraising opportunities that will undoubtedly be created once the race heats up.

Hitting our targets will require us to prioritize this plan above all else and to
focus the candidates time on it with relentless intensity.

The plan also attempts to lay out a strategy that embraces both following the recipe
from tried and true campaign plans and infusing some of the creativity and innovative
spirit that reflects the candidate. Hitting this balance is what will make the difference
between a successful effort and a wildly successful campaign that exceeds goals and
breaks new ground.

With this introduction in mind, here are the values that will be essential to reaching our
goals:

Justice

Equity

Women

Information

Security

Hope

Moxie

Organization

No secret emails

Energy and

You!

If we keep our eyes on the prize and prioritize these values whenever making any foreign
and domestic policy decision we will be well on our way to the White House.