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One-Sample Kolmogorov-Smirnov Test

KualitasPelayan

KepuasanPelang

an

BrandImage

PersepsiHarga

gan

230

230

230

230

Mean

63.25

25.41

29.09

39.47

Std. Deviation

5.663

2.883

6.187

6.491

Absolute

.056

.087

.082

.069

Positive

.052

.087

.073

.069

Negative

-.056

-.085

-.082

-.055

Kolmogorov-Smirnov Z

.851

1.326

1.241

1.046

Asymp. Sig. (2-tailed)

.464

.059

.092

.224

N
Normal Parameters

a,,b

Most Extreme Differences

a. Test distribution is Normal.


b. Calculated from data.

Korelasi keseluruhan
Correlations

kualitas_pelayan
an
kualitas_pelayanan

Pearson Correlation

brand_image
1

Sig. (2-tailed)

brand_image

persepsi_harga

kepuasan_pelanggan

kepuasan_pelan
persepsi_harga

.063

**

.808

ggan
**

.891

.344

.000

.000

230

230

230

230

Pearson Correlation

.063

.075

.035

Sig. (2-tailed)

.344

.258

.593

230

230

230

230

**

.075

Sig. (2-tailed)

.000

.258

230

Pearson Correlation

.808

**

.916

.000

230

230

230

**

.035

**

Sig. (2-tailed)

.000

.593

.000

230

230

230

Pearson Correlation

**. Correlation is significant at the 0.01 level (2-tailed).

.891

.916

230

KORELASI PARSIAL
1. X1 Terhadap Y
Correlations
kepuasan_pelanggan
kualitas_pelayanan

**

Pearson Correlation

.891

Sig. (2-tailed)

.000

230

**. Correlation is significant at the 0.01 level (2-tailed).

Analisis Regresi
b

ANOVA
Model
1

Sum of Squares

df

Mean Square

Regression

9261.767

9261.767

Residual

2409.497

228

10.568

11671.264

229

Total

Sig.

876.400

.000

a. Predictors: (Constant), kualitas_pelayanan


b. Dependent Variable: kepuasan_pelanggan
a

Coefficients

Standardized
Unstandardized Coefficients
Model
1

B
(Constant)
kualitas_pelayanan

Coefficients

Std. Error
-6.118

1.563

.876

.030

Beta

.891

-3.915

.000

29.604

.000

a. Dependent Variable: kepuasan_pelanggan

Koefisien Determinasi
Model Summary

Model
1

R Square
a

.891

Adjusted R

Std. Error of the

Square

Estimate

.794

a. Predictors: (Constant), kualitas_pelayanan

.793

Sig.

3.250841

2. X2 Terhadap Y
Correlations
kepuasan_pelanggan
brand_image

Pearson Correlation

.035

Sig. (2-tailed)

.593

230

Analisis Regresi
b

ANOVA
Model
1

Sum of Squares
Regression

df

Mean Square

14.679

14.679

Residual

11656.585

228

51.125

Total

11671.264

229

Sig.
a

.287

.593

Sig.

a. Predictors: (Constant), brand_image


b. Dependent Variable: kepuasan_pelanggan
a

Coefficients

Standardized
Unstandardized Coefficients
Model
1

B
(Constant)

Coefficients

Std. Error

Beta

38.428

2.437

.065

.122

brand_image

.035

15.769

.000

.536

.593

a. Dependent Variable: kepuasan_pelanggan

Koefisien Determinasi
Model Summary

Model
1

Adjusted R

Std. Error of the

Square

Estimate

R Square
a

.035

.001

a. Predictors: (Constant), brand_image

-.003

7.150201

2. X3 Terhadap Y
Correlations
kepuasan_pelanggan
persepsi_harga

**

Pearson Correlation

.916

Sig. (2-tailed)

.000

230

**. Correlation is significant at the 0.01 level (2-tailed).

Analisis Regresi
b

ANOVA
Model
1

Sum of Squares

df

Mean Square

Regression

9784.099

9784.099

Residual

1887.164

228

8.277

11671.264

229

Total

Sig.

1182.078

.000

a. Predictors: (Constant), persepsi_harga


b. Dependent Variable: kepuasan_pelanggan
a

Coefficients

Standardized
Unstandardized Coefficients
Model
1

Coefficients

Std. Error

(Constant)

8.683

.922

persepsi_harga

1.127

.033

Beta

.916

Sig.
9.416

.000

34.381

.000

a. Dependent Variable: kepuasan_pelanggan

Koefisien Determinasi
Model Summary

Model
1

R Square
a

.916

Adjusted R

Std. Error of the

Square

Estimate

.838

a. Predictors: (Constant), persepsi_harga

.838

2.876984

Analisis Regresi Keseluruhan


b

ANOVA
Model
1

Sum of Squares
Regression

Mean Square

10562.511

3520.837

1108.753

226

4.906

11671.264

229

Residual
Total

df

Sig.
a

717.661

.000

a. Predictors: (Constant), persepsi_harga, brand_image, kualitas_pelayanan


b. Dependent Variable: kepuasan_pelanggan

Coefficients

Standardized
Unstandardized Coefficients
Model
1

B
(Constant)

Std. Error
-.632

1.295

.428

.034

-.063
.697

kualitas_pelayanan
brand_image

Coefficients

persepsi_harga

.435

12.492

.000

.038

-.034

-1.664

.097

.043

.566

16.252

.000

Model Summary

R Square
a

.951

.905

Adjusted R

Std. Error of the

Square

Estimate
.904

a. Predictors: (Constant), persepsi_harga, brand_image,


kualitas_pelayanan

Sig.
.626

Koefisien Determinasi

t
-.487

a. Dependent Variable: kepuasan_pelanggan

Model

Beta

2.214946

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