UI Design Brief for Fiscal the Fraud

Fighting Ferret Cyber Safety Program

Application

Students:
Gareth Forbes - s2944217
Matthew Britt - s2853117
Jessica Stevens-Farmer - s2937476
Sandeep Kaur - s2922944

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Task Allocation and Completion

Date

Ver.

Author

Addition/Alteration

20/3/15 2/4/15

0.1

Jessica Stevens-Farmer

assigned section 5

20/3/15

0.1

2/4/15

0.1

20/3/15

0.1

Gareth Forbes

assigned section 4
Completed Section 4

20/3/15

0.1

Sandeep Kaur

assigned section 3

2/4/15

0.1

0.1

Completed section 5
Matthew Britt

assigned section 1, 2
completed section 1 & 2

2/4/15

completed section 3

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Table of Contents
1. Introduction
1.1.

Purpose of this Document

1.2.

Scope of this document

2. Background
3. Target audience
3.1.

Audience beliefs

3.2.

Audience levels

3.3.

Audience demographics

3.4.

Audience expectations

4. Problem Statement
5. Goals
5.1.

Usability Objectives

5.2.

Single message

5.3.

Mandatory elements

5.4.

Deliverables

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1. Introduction
1.1. Purpose of this Document
The purpose of this document is to give a design brief on the Fiscal the Fraud
Fighting Ferret Cyber Safety Program Application. This is
areportpresenting
adesignbriefontechnologiesandinterfacesto
support and educate
children and parents on the importance of digital respect, and the dangers
and damage that can be caused by behaviours such as cyber bullying.

1.2. Scope of this document

The main focus of this document has been on researching the background of
the project, and the core requirements that the Fraud and Cyber Crime Unit
have set out. This document will cover the research carried out on target
audience, including their demographics and expectations, the problem
statement, and the project goals for the application. This document will not
cover any design specifications as of yet.

2. Background
Fiscal the Fraud Fighting Ferret Cyber Safety Program is an initiative
developed by the Fraud and Cyber Crime Unit within the Queensland Police
Service. This program aims to encourage school children to accept the
responsibility of being Fiscals Deputy, to learn about cyber safety, online
threats and responsible online behaviour, and to share this information with
their family.
The Fraud and Cybercrime Unit is in discussion with Samsung regarding the
pre-installation of an application on all their mobile devices. The audience for
this application is both children and adults.

3. Target audience
Since Fiscal the Fraud Fighting Ferret program is mainly focused on
providing awareness to school children about cyber safety. So the main
target audience for this program are school students. Teachers and parents
of these students are also categorized as the audience for this project.
To figure out the audience for this project, we did a complete research on
Fiscal the Fraud Fighting Ferrets website and we did the research on
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Queensland Polices visit to different schools. We researched who were

involved in this project, who was directly addressed by the Queensland
Police, and who is indirectly related to this project.

3.1. Audience beliefs

This program is mainly focused on providing cyber safety awareness to the
school children. As the queensland police already visited few schools to
spread awareness so the audience already knows Fiscals 5 tips to help
protect your identity which is the main motive of this product. As the target
audience for this project are school children, so audience belief about this
product is that it is designed in such a way that it engages the attention of
children.

3.2. Audience level

As this program is mainly focused on providing awareness about cyber
safety to school children, the core level audience for this project are the
school students. This project is not only limited to students, but the teachers
and parents of those students are also involved. A secondary level audience
for this project are teachers and parents of the students (primary level
audience). Tertiary level audience are not normally directly related with the
project, they are only interested in the project. For this project, tertiary level
audience are news reporter who reports the progress for this project as it
progresses.
We are looking forward to consolidate the existing client-base instead of
appealing it to new market.

3.3. Audience demographics

Primary audience for this program are primary school children so the target
audience is 7-12 years old. It means we have to emphasise to make our
design children friendly. Since the secondary audience for this program are
parents and teachers of the students. So that means adults are also the
audience for this program.
There is a great difference among the educational qualifications of the
audience. On one side the audience are only primary students, while on the
other hand highly qualified teachers are the audience as well. But since the
primary audience are the students, our design should be based on the level
of the students.
The primary audience for this product does not have much knowledge about
the technology. So the design should be simple and easy to use.
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3.4. Audience expectations

As the audience for this product are mainly students and their teachers and
parents, so that means there are lot of expectations from this project.
Students are expecting this design to be interesting, while the teachers and
parents are expecting this project to be really informative. So the design for
this project needs to be interesting and informative at the same time.
To satisfy all the audience with the product, there is a need to make the
design user friendly, interesting and informative at the same time.

4. Problem Statement
The main problem that the Fiscal the Fraud Fighting Ferret Cyber Safety
Program is looking to solve is to instruct young children and adults alike to
be safe while browsing the internet and be safe with any personal
information. This includes keeping virus databases updated, limit the amount
of information posted online, to change your password regularly, shredding
documents instead of putting them in the bin as well as never giving your
personal information over the phone. These Topics will be covered in a
simple, easy to use program that can be used by people aged from as young
as 4 years old to people aged 80+. A simple, user friendly layout will be used.
Most of these topics covered by the program are not 100% suitable for
children, such as shredding information and updating a database. These are
aimed at older users. This will be defined within the application and will be
simplified for a younger audience as shredding information is extremely
dangerous for a young child and keeping a virus database up to date is too
complicated.
The Fiscal the Fraud Fighting Ferret Cyber Safety Application development
process may encounter problems that can affect the development time
frame. These problems may include time restraints, limitations within the
design phase, developers who encounter sickness and/ or personal matters.
There is no budget for the program, but time can definitely be an issue if
things go wrong.

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5. Goals
5.1. Usability Objectives
The usability objectives for this project are for the user interface to be
efficient, effective, engaging, error tolerant and easy as well as have suitable
usability requirements for the audience. Due to the audience being mostly
school students, teachers and parents, the design needs to be easy to use
without the need for a manual, it must be engaging enough to keep their
attention while also have the underlying message of the application which is
promoting the cyber safety message. I.e through the use of video and the
character art throughout the interface.

5.2. Single message

The primary message that the product needs to convey are the Queensland
police force's cyber safety tips which will be conveyed through fiscal the
fraud fighting ferret.
1. Limit the amount of information you post online. Never post your full
name and date of birth
2. Make sure you update your antivirus software.
3. Never give out personal details to anyone who calls you on the
telephone or sends an email or text. Talk to your parents first.
4. change your password regularly and never use your date of birth or
anything too obvious - Never give out your password to your friends.
5. Shred documents containing your personal information - Never just
put them in the bin.
and overall, encourage children to learn about cyber safety, online threats
and responsible online behaviour and also share this information with their
family.

5.3. Mandatory elements

The mandatory elements within the design include the Queensland Police
forces logo as well as their 5 cyber tips that are being promoted. It is also
necessary to have the characters and artwork as provided such as fiscal,
sophie etc. within the application in order to create a link between the
message and the characters and the website.

5.4. Deliverables
On completion of the product, we will deliver a user friendly application with
a complete user interface that successfully promotes the Queensland Police
forces cyber bullying and safety messages to their target audience, school
children, parents and teachers, in an interactive and engaging way.
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