Recherche et Applications en

Marketing
http://ram.sagepub.com/

Une mthode d'estimation de la validit interculturelle des instruments de

mesure : Le cas de la mesure des valeurs des consommateurs par la liste des
valeurs LOV
Suzanne C. Grunert, Klaus G. Grunert and Kai Kristensen
Recherche et Applications en Marketing 1993 8: 5
DOI: 10.1177/076737019300800401
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Association Franaise du Marketing

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