ASSIGNMENT 1

REPORT

DATA MINING-5963
ONKAR KRISHNADEO JADHAV
onkar.jadhav@okstate.edu

CWID-11680295

1.

ONKAR KRISHNADEO JADHAV

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2.

Using Statexplore node , the worth of Recency(last_pur) , Frequency (num_pur) and

monetary (Tot_dollars) can be found against the target variable (Last_response).
Last_pur has the highest worth , followed by (num_pur) and then the (tot_dollars).
Thus while creating bins for RFM , recency should be first , followed by frequency
and then monetary. With the number 555 being the most important , followed by
554, 553549,548. With 111 being the least important.

ONKAR KRISHNADEO JADHAV

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3. Recency (transformedLast_pur)- Transformed variable from Last_pur

(i.e transformedLast_pur = -1*last_pur)

Number of purchases (Frequency)

ONKAR KRISHNADEO JADHAV

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Total dollars (monetary)

Bins Created :

Using PROC FREQ :

ONKAR KRISHNADEO JADHAV

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Frequency plots for RFM1 are shown below

ONKAR KRISHNADEO JADHAV

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4.

The Break even cut-off is 1/12 = 0.08333 , Thus 34 cells/bins exceed the breakeven cutoff. All the values that exceed the 8.33% level are reported above, for a
yes Last_Response=1.
ONKAR KRISHNADEO JADHAV

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