http://www.scribd.

com/doc/241428914/%E0%AE%89%E0%AE%A9-%E0%AE
%A9%E0%AE%BE%E0%AE%B2%E0%AF%87-%E0%AE%89%E0%AE%A9-%E0%AE
%A9%E0%AE%BE%E0%AE%B2%E0%AF%87
http://www.scribd.com/doc/255176147/MM
http://www.scribd.com/doc/259441097/Uyir-konda-rojave

Brand Preference of Mobile Phones of Students of Nepal

This is Medha Dhital from Ace Institute of Management (MBA Term III) and I am
conducting a small research on the above topic. The information provided will be
kept confidential and will be used solely for academic research. Your response is
highly appreciated.
QNo
Please tick one
for each criteria group
Section A: Personal Information
1.

Gender 2.

Age 3.

Permanant Address
1.

Male 2.

Female 1.

16-24 2.

25-30 3.

31-40 1. Kathmandu Valley 2. Outside Kathmandu Valley

4Literacy Level 5. Monthly Family Income (in NPR)
1.

Upto Intermediate /+2 2.

Upto bachelors 3.

Masters and Above 1.

Less than 25,000 2.

25,000-50,000 3.

More than 50,000

53
Section B: About mobile phones Q6. Which mobile phone you are using? (Tick major
one)
1. Nokia 4. Blackberry 2. Samsung 5. iPhone 3. LG 6. Others (Specify) .........
Q7. In what Price range does your mobile phone fall?
1. Below 5000 2. 5000-10000 3. 10000-20000 4. Above 20000

Q8. Why did you choose this brand over others?(you can select more than one)
1. Better features 2. Reasonable price 3. Better outlook 4. Catchy advertisement 5.
Satisfied friends/peers with the brand 6. Others (Specify) ...............................
Q9. What brand of phone did you previously own? (you can select more than one)
1. Nokia 2. Samsung 3. LG 4. Blackberry 5. iPhone 6. Others (Specify)
Q10. For what purpose do you use your mobile mostly?
(Rank on the scale of 5, highest usage gets a score of 5)
1.

Call 2.

Internet 3.

Songs and multimedia 4.

Camera 5.

Memory

54
Q11. For mobile phone please tick as per the following attributes:
In your view, it Is Important To Have The Following Attributes: Strongly Disagree
Disagree Neutral Agree Strongly agree Touch pad 1 2 3 4 5 Bluetooth Head Set 1 2 3
4 5 Camera 1 2 3 4 5 FM/Radio 1 2 3 4 5 Memory Card 1 2 3 4 5 Wi-Fi 1 2 3 4 5
Q12. Which is your favourite mobile phone brand?
( Please choose your 3 favourite brand in order of preference from 1- Most favourite
to 3-Least favourite)

123
1. Nokia 2. Samsung 3. LG 4. Blackberry 5. iPhone 6. Other............ (Specify)
Q.13.

How long you are using the current mobile phone?.........................