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Tarleton State University

L.E.A.D.S Certification Course
Spring 2015
By: Randi Morgan

The L.E.A.D.S certification course is a course designed with student leadership in its core.
L.E.A.D.S is a two-semester course. In the fall, presentations on Tarletons core values are
presented by administration from the Presidents cabinet and the President himself. In the Fall,
students admitted into the program are taught leadership skills. These skills are able to be
exemplified as students plan and execute a community-wide service project: Tarleton Round Up.
This year was Tarletons Annual 17th Round Up.

In the discipline
During the service learning project portion of this experience, I was the lead of the Public
Relations Committee. To be able to coordinate a social media campaign to raise awareness for
Round Up, I utilized the skills learned in Intro to Mass communications. Within this course, I
learned methods to reach a diverse audience. By examining a discussion presented in this course
on the various media outlets, I was able to be knowledgeable about reaching an audience by
radio, social media and oral tradition. With these skills, I reached out to the students and those in
the community by contacting the radio station, the Empire Tribune, and by posting flyers.

Beyond the Discipline

Introduction to Psychology made me knowledgeable about pathos, appealing to ones emotions.
With this in mind, I often referred to those in need of volunteers to help with volunteer
recruitment. It was very important for volunteers to know how important the work they would be
doing was and it was even more important to connect their work with a human face or testimony.
In addition, I used my experience in Technical Writing to create promotional materials
that could be used to appeal to the public. Although these materials were not used, I used the
marketing skills mentioned in Technical writing to ensure that I was attentive to the typography
and color schemes of the banner and online flyers.
Beyond Academics
While conducting this experience, I also acquired social media skills as an intern for the Texas
Social Media Research Institute. During my experience as an intern, I learned to navigate Twitter

and create promotional materials. As a member of the Public Relations Committee, I utilized
these skills to operate the Round Up Twitter page to send notifications about Round Up to
various student organizations. I used tweets to remind these organizations about Round Up and
posted a video of a student testimony to share with students what the benefits of participation in
Round Up are. I also used my knowledge of what appeals to college students to raise awareness
for Round Up. It was decided during class that we would pass out t-shirts from the 16th Annual
Round Up to raise awareness for the 17th Annual Round Up. In order to do this, I had to use my
knowledge to request a table from the Office of Student Activities to be set up in the Student
Center to attract attention.
In addition, this experience required me to be skilled in communication. As a Round Up
coordinator, I was also required to conduct inspections of job sites within the Stephenville
community. In order to do this, I needed to have exceptional communication skills to be able to
ensure that residents understood the liability issues surrounding Round Up.
During this experience, I had to connect the skills learned within the course with skills I gathered
in courses in my discipline, outside of my discipline, and skills learned from life experiences.
The Johari window and concept of being aware of the self was mentioned not only in L.E.A.D.S
but also in Interpersonal communications. Interpersonal communications, which equipped me
with knowledge about relationships, was further expanded upon through my interaction with
others for the implementation of this project. With Round Up, I had to apply leadership skills,
and use my knowledge of social media in a leadership role. As a social change agent, I connected
my leadership skills with psychology to figure out how to appeal to students to influence them to

become interested in volunteer work. This experience required me to utilize skills obtained from
a variety of different areas of my life.
Global Awareness
L.E.A.D.S and Tarletons 17th Annual Round Up developed my awareness of the need for
volunteerism within the Stephenville community and the impact of this work on the Stephenville
community. As a college student, I am not usually in contact with a lot of the populations outside
of the Tarleton campus. This experience enabled me to be more aware of the connection between
the university and those in the community (especially the elderly). Not only were those who
requested a job site to be completed effected, but the volunteers as well. This experience made
me more aware of the needs of the elderly within the community and the need for a relationship
between the elderly and college students. This relationship will be able to combat the negative
stereotype placed on university students in the long run.
The goal for the Tarletons 17th Annual Round Up project was to involve not only
students on the Stephenville campus but students on all Tarleton campuses and Tarleton alumni.
The involvement of students on other campuses demonstrated that people all over the world can
be connected by a common goal- doing work for those in need. It also lets alumni recognize that
the spirit of the university does not end with graduation. This project also exemplifies to the
community that there are college students able and willing to do volunteer work. Another project
that occurred during Round Up was the Bosque River Clean-Up, a project taken on by our
partner, the TSU Environmental society. This initiative gives attention to the issue of adequate
water resource management. It also serves as an incentive for students to be more mindful of
water pollution as it affects resources that are vital to life.

As Round Up was being conducted, I also became aware of the impact of a common
purpose on the integration of different organizations with different interests. In the L.E.A.D.S
certification course, the key concept surrounding an effective team was a common purpose. This
key concept was exemplified with the execution of Round Up as differing teams worked together
and socialized to be able to help those in need. Seeing this concept put into action developed my
understanding of the importance of community-wide events. In addition, this experience
developed my awareness of the importance of community support for success of events
conducted by non-profit organizations. Tarleton Round Up was conducted with the help of
multiple parties who donated funds and supplies for the cause.
Broader Impact
This experience also provided me with more awareness of the details of event planning. I know
that this will be beneficial to me in the future as I would like to work on events for non-profit
organization and at-risk communities. Although I was not able to work on all the committees, I
was able to see how much work must be put in for the project by the sponsorship and donations
committee. I was also able to request a Public Service Announcement and speak on the KWBY
radio to provide information about the event. This experience will enable me to develop my
publicity skills. In addition, this experience will enable me to become a better leader within the
organizations I am in as well as in the workforce. As I establish a career for myself, I will be
required to work well in groups and collaborate with civility. Through this experience I was able
to acquire skills in leadership, relationship development and I was able to become more aware of
my self-concept. An ability to recognize my strengths in leadership and the actions of others in
response to conflict are important skills that will be useful.