Questionnaire

Section A: Personal Information

1. Name:
2. (a) Age:
(b) Gender
Male

Female

Section B: About mobile phones

1) Which mobile brand you are using?
A) Nokia
C) Sony
E) Blackberry
G) Others

B) Samsung
D) Motorola
F) Apple

2) For how long you are using the mobile phone?

Less than 1 year

1 2 years
2 4 years
Above 4 years

3) What is your favorite brand in Mobiles?

(Please Choose Your 5 Favorite brands in order of preference from the brands in the table below. 1 : most
favorite 5: least favorite)

A) Nokia
B) Samsung
C) Sony
D) Motorola
E)Apple

4) What are the reasons for using the above mentioned brand ?
A) Camera
B) Multimedia
C) Sound
D )Interface
E) Others (Specify)

6) For what reason you choose the mobile brand?

A) Convenience Handset

B) Cost control
C) Value added Service
D) Discounts

5) You consider owing a mobile handset as a :

A) Necessity

B) Status
C) Luxury

7) How often do you change your mobile phone?

Less than 1 year

1 2 years
2 4 years
Above 4 years

8) Latest Mobile facilities which you are aware of:

(Can tick multiple boxes of the facilities you know.)
A) NFC
B) 4G (LTE)
C) INFRARED PORT
D) GORILLA GLASS
E) OTHER FACILITIES (Specify)

9) Which of the following statement is best choice for you while purchasing a mobile phone?
A) Style

B) Infotainment
C) Multimedia
D) Business
E) Stay Connected

10) Which of the following mobile feature would impress you the most?
(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat important, 3-neither
important nor unimportant, 4-less important, 5- unimportant.)

A. DISPLAY
B. BATTERY LIFE
C. SOUND QUALITY

D. INTERFACE(GUI)
E. CAMERA
F. Others (Specify)

11) How much would you be willing to pay for purchasing a mobile phone?

Less than 10,000

10,001 to 20,000
20,001 to 40,000
More than 40,000
12) Where did you often see the mobile advertisement?
A) TV
C) Magazine
E) Outdoor
G) Leaflets
H) Others (specify

B) News Paper
D) Online
F) Radio

13) Which of the following would impress you the most?

(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat important, 3-neither
important nor unimportant, 4-less important, 5- unimportant.)

A. Features of mobile
B. Spokesperson
C. Story
D. Slogan
E. Others (Specify)