Strategic Issues of Aitken

Spence Travels
Competitive Labor environment
Vulnerable of IT system

Reasons for Strategic Issues of

Aitken Spence Travels
Aitken Spence is the leading Tourism company in
sri Lanka and it was started on 1987 in Sri Lanka.
Now they have 28 years of experience in Sri Lankan
tourism travel industry.
Aitken Spence know what are the key areas need to
focus and their strategies up to date because they
handling their business in Asian pacific ( India,
Pakistan, Bangladesh, Maldives and Sri Lanka) and
Africa and Fiji islands.
Because of Aitken Spence experience, the T & D that
they providing is gaining high value for the fresher.
For the quick and easy they have develop an IT based
system for the finance department.

Issues
Competitive dynamics Competitive Labor
environment
Providing training and development opportunities to fresher
with the aim, end of the training program other competitors
hunting heads of best performers of the program by offering
high salary and high position in their organizations.
Competitive dynamics differ in slow-cycle, fast-cycle, and
standard-cycle markets, and in here competitors are using
slow cycle.
Reason why competitors practicing slow-cycle, In Aitken
Spence travel providing T & D program time period is 2
years of time.
For this issue having highly impact to the company and high
probability to the company. Because head hunting is
common in the business world and it will be a huge lose to
the company, because quality of the T & D they are giving.

Cont..
Strategy implementation Vulnerable of IT
system
Aitken Spence travels need to implement new strategy to
the company by using IT based system, but the thing is by
paying money hackers can be found in internally and
externally.
External wise it can be happen but the most dangerous
thing is cheaters found in the internally.
Mean while competitors paying huge amount to big shots of
the company and through that competitors having the data
base of the Aitken Spence.
If hacker vulnerable to comprehensive network , it will be a
major impact for the company.
Systems failure events by sending anti-virus to the system.
For this issue having medium Impact and medium
probability. Because as a company Aitken Spence travels
paying salary and giving offers to best they can.

Cont..
Mergers and acquisitions