Proposal for Milton S.

Construction Group Yearly Meeting

Monday, May 18th, 2015 Thursday, May 21st, 2015

Tim James, DeAndre Smith, Lauren Stearns, Ellen Thompson, and Alli Wallace
Hospitality Management 413
Professor Lind
March 17, 2015

March 17, 2015

Ms. Lauren Imes and Ms. Angela Hess
Milton S. Construction Group
325 University Drive
Allentown, PA 17033
Dear Lauren and Angela,
Thank you for taking the time to communicate with us and trusting Hershey Destination Services to plan a top-notch event
for your corporation!
We are so excited for your upcoming yearly meeting for new project managers for Milton S. Construction Group! This
convention is going to be held at The Hershey Lodge and Resort in Hershey, PA on May 18, 2015 until May 21, 2015.
The Hershey Lodge and Resort has a variety of amenities to offer and we know you will not be disappointed.
We appreciate your detailed feedback about the aspects you would like at the convention to help clarify the planning
process. Hershey Destination Services has taken your likes and dislikes into consideration during the planning process to
create a unique and spectacular event for the Milton S. Construction Group. We have handpicked speakers and activities
to make this convention one that will be remembered.
If you feel any aspect of the convention is not up to par do not hesitate to let us know so that we can work diligently to
correct the issue. Listed below is the contact information of the members of our planning team:
Ellen Thompson- thomp2em@dukes.jmu.edu
Lauren Stearns- stearnle@dukes.jmu.edu
Allie Wallace-wallacn@dukes.jmu.edu
Tim James jamesmt@dukes.jmu.edu
DeAndre Smith- smith2dd@dukes.jmu.edu

Thank you again for choosing Hershey Destination Services to plan Milton S. Construction Groups yearly meeting for
new project managers. We hope you enjoy the getaway that has been planned for your corporation. We look forward to
meeting you!

Sincerely,
Your Planning Team at Hershey Destination Services

Table of Contents
Welcome/ Introduction
Agenda
Accommodations
Transportation
Day 1: Monday, May 18th, 2015
Day 2: Tuesday May 19th, 2015
Day 3: Wednesday May 20th, 2015
Day 4: Thursday May 21st, 2015

Welcome to

Background: In 1903 Milton S. Hershey returned to his birthplace with a vision to build the
world's first modern chocolate factory. He was not content with the factory alone, however,
and took an active role in the community sprouting up around him. He built a "real home
town" complete with schools, shops, and "Hershey Park," where his employees and their
families could relax. He even started an orphanage and a school, endowing it with his entire
fortune. Later, while the nation suffered during the Great Depression, he created many jobs
for the town's citizens by building a community center, theater, stadium, and arena - and a
spectacular, European-style grand hotel - The Hotel Hershey. Since Mr. Hershey owned not
only the chocolate factory, but also many of the town's utilities and businesses, in 1927 he
decided to separate the chocolate manufacturing operations from his other ventures. All of
these non-chocolate producing divisions were placed under the name Hershey Estates. Today
we are known as Hershey Entertainment & Resorts Company.
Core Purpose: Hershey Entertainment & Resorts is proud to help fulfill the dream of our
founder, Milton S. Hershey, by providing value to Milton Hershey School, the largest home and
school in the world, as it continues to provide opportunities for children in need.

Core Values:

Devoted to the Legacy: Acting in a manner that reflects the dedication and integrity of our Founder
Selfless Spirit of Service: Serving our employees and their families, our guests, and community and
environment
Team Focused: Supporting one another as we work toward common goals and earning each others
trust.
Respectful of Others: Treating all people with dignity, while respecting their differences and ideas

Agenda
Monday, May 18th 2015
4:00pm- Guests begin to arrive and check in to the Hershey Lodge.

6:00pm-9:00pm- Welcome reception and dinner in the Chocolate Room ballroom in the lodge.
Tuesday, May 19th 2015
7:30am- 8:30am- Breakfast (spouse/partners welcome to attend)
8:30am-9:30am- Speaker Session with Bob DeFiore
10:00am-12:00pm- Team Building activity- Battle of the bridges
8:30am-12:00pm- Spouses/partner activity: Trolley Works tour and Hershey Gardens
12:00pm-1:00pm- Lunch at Hershey Lodge (spouses invited to attend)
1:30pm- 4:00pm- Team Building Activity- Hershey Outfitters
1:30pm-4:00pm- Spouse/Partner activity: The spa at the Hershey Hotel-Chocolate Sampler Spa
Afternoon
6:00pm- Buses boarded at Hershey Lodge
6:30pm-9:30pm- Hollywood Casino at Penn National Race Course
9:30pm- Buses will be boarded at Hollywood Casino at Penn National Race Course
Wednesday, May 20th 2015
7:30am-8:30am- Breakfast (spouses/partners welcome to attend)
8:30am-10:00am- Wrap-up meeting
10:30am-3:30pm- Hershey Park and chocolate world Experience- includes lunch
6:00pm- Buses will board at The Hershey Lodge
6:30pm-9:00pm- Closing Event with awards presentation at The Vineyard and Brewery at
Hershey.
9:00pm- Buses will be boarded in front of the vineyard (arrive back at Hershey Lodge no later
than 9:30pm)
Thursday, May 21st 2015
8:30am- 9:30am-Breakfast (spouses/partners welcome to attend)
10:30am- Guests have checked out and departed.
Accommodations









The Hershey Lodge
325 University Drive
Hershey, PA

Warm, welcoming, and distinctly Hershey, Hershey Lodge is a full-service resort located in Hershey,
Pennsylvania. Offering 665 guest rooms and 100,000 square feet of function space, Hershey Lodge provides
convenience and comfort for families and guests of all ages. We hope you'll enjoy the sweet hospitality and
iconic chocolate details around every corner.

Hotel Amenities:

Complimentary in-room Wi-Fi

Refrigerator
Coffee maker with coffee and tea selection
Flat screen TV
DVD player available through concierge
iPod alarm clock
Iron and ironing board
Safe
Hair dryer
Indoor and Outdoor Pool
Fitness Center
Recreation Complex


























Transportation
Elite Coach- Charter and Tour Bus Company from Pennsylvania

Elite Coach
1685 West Main St.
Ephrata, PA 17522
Phone: 717-733-7710

Elite Coach is a full-service charter bus and tour company specializing in group travel for
over 20 years. Elite Coach provides luxury charter bus rentals, private charter bus and motor
coach services, wedding and convention transportation, custom tours for private groups, and
exciting bus trips to many popular destinations

Safe, courteous, professional drivers

Climate Controlled (AC & heat)
Plush, reclining seats WITH ARMRESTS
Ample leg space Rear luggage space
DVD players and monitors
Comfortable ride
P.A. system

Clean, onboard restroom facilities (optional)

Day 1: Monday, May 18th

4:00 PM: -Guests begin to arrive and check in to the Hershey Lodge. Upon check in, guests will
receive folders that contain important information. Included in this packet will be a welcome

letter from Hershey destination services, an itinerary of all events planned for the week, a
description of all activities, an introduction to the guest speaker and his background,
important contact information, as well as coupons to be used around Hershey to encourage
guests to explore in their free time. Guests will be escorted to their rooms by a bell hop, who
will also carry the guests luggage. Once in their rooms, guests will find a Hershey Snack Pack
waiting for them, as well as a fridge stocked with alcoholic and non-alcoholic beverages.
Guests will relax and get ready for the evenings events until 6:00 pm.

6:00 PM: -The Welcome Reception and Dinner will begin in the Chocolate Ballroom inside the
Lodge. The theme will be Chocolate Fantasy to get our guests excited to visit Hershey Park.
There will be passed hor doeuvres to allow guests to mingle, as well as an open bar from 6:00-
9:00 pm. The bar will feature signature drinks to highlight the theme, including various
chocolate stout beers and a chocolate martini. Dinner and dessert stations will be open from
6:00-8:00 pm. These will also be many fondue stations set up for guests to enjoy cheese
fondue, meat fondue, and, of course, chocolate fondue. This will be a casual event to ensure
that our guests feel comfortable and relaxed as they prepare for the week ahead.

There will be a magician to entertain the guests from 8:00-9:00 pm during the Welcome
Dinner. Eli the Modern Illusionist will thrill our guests with his enthralling mix of magic and
illusion. Eli has been entertaining professionally for 12 years, and has performed in 17 U.S.

states. Eli is no stranger to the stage, and his unique talents are sure to be a hit with our group
of young guests.

9:15 PM- As guests reenter their rooms, they will find a gift basket waiting for them. This gift
basket will include a personalized, hand-written note from Hershey Destination Services
welcoming the group and the individuals, as well as a map of Hershey. To continue the
chocolate fantasy theme, there will be chocolates from Hershey Chocolate World and souvenir
Hershey mugs with hot cocoa. There will also be a trivia question included in the basket to get
the guests excited for the adventures of the next day. The trivia question will ask the guests
about the Hollywood Casino at Penn National Race Course, and with the question, guests will
find casino chips that may be used at the Hollywood Casino the following evening.

Day 2: Tuesday may 19th, 2015

7:30 AM- A breakfast buffet will be served along with refreshments in the Aztec Room of
Hershey Lodge. Spouses/partners may attend.






8:15 AM - Announce answers to previous nights trivia question and give prizes to winners. The
prizes will be a Hershey Coffee Mug filled with Hershey Kisses and Packet of Hershey Hot
Cocoa, along with a $5 poker chip to Hollywood Casino at Penn National Race Course

8:30 AM-12:00PM- Attend General Session meeting featuring guest speaker Bob DeFiore in
Cocoa Terrace and Cocoa Suite 1 (Located in The Hershey Lodge). The speaker will be Bob
DeFiore who is the Director of Construction at Hershey Entertainment and Resorts Co. and has
been for 13 years (Feb 2002-Present). He will be speaking on the following topics.
-Motivation behind contractual decisions made by Hershey Parks and Hotels
-Leadership tactics necessary to manage both the people and projects
-Inspiration that brought him into his current job role
-How his teaching role at Harrisburg Community College puts back into the
community
-Attractions at the park which he oversaw for the construction and planning
aspects

At the conclusion of the speaker session there will be an On-Site Shuttle buses will transport to
Hershey location for team building activity; Battle of the Bridges.

Description: Equipped with a Black and Decker Workmate, power drill, saws, screwdrivers, worktables,
lumber, and screws, teams build a custom wooden bridge wide enough to span a 2-foot river. Scoring is not

only based on the pressure the bridge supports but also the width of the span, efficient use of materials, and
quality of construction. The completed bridges, along with a can of soda (disguised as an atomic fuel cell), are
placed in the Atomic Pulverizer, a pneumatic ram-powered wedge robot capable of applying enough force to
crush a small tank. The fiendish machine measures the amount of force the bridge supports before the can of
soda under the bridge finally explodes all over the blast shields.

At the conclusion of the team building activity there will be an on-site shuttle bus to take the
guests back to the Hershey Lodge for their lunch at 12:00PM

8:30 AM- 12:00PM-Spouses/partners are taken by on-site shuttle to Chocolate World (2.5
Miles, 7 minutes) where they will go on Hershey Trolley Works tour that leaves from chocolate
world (tour is approximately 2 hours). During this tour they will experience the beautiful town
and inspiring story of Mr. Hershey as you indulge in an abundance of the chocolate that made
him famous. The conductors are entertaining, informative, and loaded with candy! They will
also do a Chocolate tasting, sightseeing, and historical entertainment through Americas
sweetest town! After the trolley works tour they will spend some time enjoying Hershey
Gardens including the butterfly house and their 11 themed gardens! Then will then be shuttled
back to the Hershey Lodge for lunch at 12pm.

12:00 PM -Lunch at the Hershey Lodge (Spouses welcome to attend or they can eat at 1:30 PM
at the Spa). After lunch guests will have the opportunity to return to guest rooms and get
refreshed before the afternoon events.

1:20PM-On-Site Shuttle will take everyone from The Hershey Lodge to the Hotel Hershey for
the Team Building Activity or the Spouse/Partner Spa Day

1:30 PM-Team Building Activity at Hershey Outfitters (The Odyssey)

Quite possibly the largest jungle gym you have ever seen. Guests will tackle rope
obstacles, climbing challenges, and ride a zip line to the finish.

To mix things up in between The Odyssey course challenges, teams will compete in
paintball target shooting challenges and learn the art of fly fishing (All located at The
Hotel Hershey)

1:30 PM-Spouse/Partners will experience the Spa at the Hershey Hotel. Snacks, beverages, and
lunch will accompany their spa experience. They will do a pampering with the Chocolate
Escape Spa Package which includes the following:
Whipped Cocoa Bath
Chocolate Bean Polish or Chocolate Sugar Scrub
Chocolate Fondue Wrap
50-Minute Cocoa Massage
Lunch in The Oasis

4:00 PM All guests will board onto on-site shuttle to return to The Hershey Lodge. Once
there they will return to guest rooms to prepare for the night which will be spent at the
Hollywood Casino at Penn National Race Course Dress Code: NO JEANS

6:00 PM Guests will board the two coach buses provided by our chosen transportation
services. These coaches will leave The Hershey Lodge and Arrive at Hollywood Casino by
6:30PM. The travel time is approx. 20 minutes and 10.5 Miles.

6:25 PM- Guests will be arriving at Hollywood Casino at Penn National Race Course where they
will be greeted by casino staff with red carpet service. During their time here they will have
the chance to bet on horses, gamble in the casino, enjoy musical entertainment on the
rooftop, and have a full sit down dinner and cocktail hour. All catering equipment is already
available on-site and the casino staff will set-up and serve the dinner. The Cocktail portion,
dinner, and entertainment portion will be private to our guest only. The casino and horse
races will be open to the public. In terms of entertainment we will have the Casino, a live DJ on
the rooftop lounge, as well as the horse racing. Our theme for the evening will be Casino and
Horse Racing to tie into the venue. The dinner portion will be served in the Mountain View
Dining and Terrace Lounge which overlooks the horse racing track. Our dining tables will be
covered with black table cloths and we will have centerpieces will be casino cascade
centerpieces along with giant dice and playing cards.

Our menu for the dinner in the Mountain View Dining and Terrace Lounge will include the
following:
1st course: Rolled Oysters (Oysters rolled in egg milk and cracker crumbs then deep
fried)
2nd Course: Cobb Salad with Brown Derby Dressing
3rd Course: Kentucky Hot Browns (Open faced sandwich of turkey and bacon,
covered in Mornay sauce, and baked until sauce begins to brown
4th Course: Derby Pie (Chocolate Nut Pie)

At 6:40 PM we will begin the dinner service in the Mountain View Dining and Terrace
Lounge. We will have an Open bar with set options of liquors, beers, and wines.
Throughout dinner, guests are able to watch and bet on the horse races. As guests finish
dinner they may visit the casino portion of the venue. At 7:30PM we will open the rooftop
lounge to the Milton S. Construction Attendees only. It will be open until 9:30PM and last
call for drinks will be at 9:10PM. At 9:30 PM the two coach buses will be out front of the
casino to pick guests up and return them to The Hershey Lodge. Guests are permitted to
stay longer but will need to find own transportation back to lodge.

The room drop this evening will be a Trivia Question Card along with a trophy
Engraved with Milton S. Corporation. Inside the trophy there will be a Decorative
Hershey Shot Glass and Personalized Casino Chip Keychain from the Hollywood
Casino

Day 3: Wednesday, May 20th, 2015

7:30AM-8:30AM- Guests will enjoy a breakfast buffet in the Aztec room located on the main
floor of the Hershey Lodge. Spouses and partners are welcome to attend. The trivia question
from the night before will be answered and the prizes will be awarded. The prize for this
question will be a beer mug filled with beer accessories (bottle opener, koozie, ect.) and a
Buffalo Wild Wings gift card.

8:00AM-10:00AM- Guests will attend a wrap up meeting directly after breakfast.
10:30AM-3:30PM- Guests will experience Hershey Park for the day! An on-site shuttle will pick
them up from the Hershey Lodge and take them to Hershey Park. They will get to go on all the
rides and participate in activities throughout the park. They will also get to visit Chocolate
World and see how Hershey makes their famous chocolate. This part of the day is open for
guests to explore Hershey Park as they please.











Each guest will be given a meal voucher that they may use anytime during the day at the
Overlook Food Court. They will be able to choose from many options including burgers, salads,

pizza, sandwiches, and variety of sides and beverages. Around 3:30PM the on-site shuttle bus
will pick up the guests at Chocolate World to take them back to the Hershey Lodge.

6:30PM-9:30PM- Guests will attend the closing event and awards presentation at the Vineyard
and Brewery at Hershey. Two coach busses will pick up guests from the Hershey Lodge and
take them to the destination. Dress code is casual and jeans are allowed.
The Vineyard at Hershey
598 Schoolhouse Rd.
Middletown, PA 17057
(717) 944-1569
While at the vineyard and brewery, guests will do a private VIP tasting of the beers and wine
on site as well as a tour of the facility and the production of the wine and beer. Guests will
then have dinner and awards ceremony. Audio and visual equipment is accessible and will
allow us to present the awards ceremony in the designated area. The Vineyard has a roof
covered deck with AV equipment access that will be used for the dinner and awards ceremony
if the weather is nice and an inside area for awards ceremony and dinner in case of rain. Food
and catering services will be provided by the venue. It will be wine and beer dinner pairing.
The venue closes to the public at 6pm and will be open exclusively for our event until 9. At
9:00PM the two coach busses will return to the vineyard to take the guests back to the
Hershey Lodge.

The room drop for this evening will be a basket filled with various items from the vineyard and
brewery as well as the final trivia question card.

Day 4: Thursday, May 21st

8:30-9:30 AM: Breakfast is served in the Aztec room, located on the main floor of the Hershey
Lodge. Spouses and partners are welcome to attend. The last trivia question will be answered
and the final prize will be awarded. This prize will be 2 tickets to Hershey Park and a free two-
night stay at the Lodge to encourage the guests to visit Hershey again in the future!













9:30- 10:30 AM: Guests gather belongings and check out of the Lodge.
11:00 AM: All guests have checked out of the Lodge and have departed.

Thank You!