Storyboards:

The idea of cinematic representation of Dentonic revolves around

beautiful Pakistan and its people. So we will highlight these factors
in our TVC.
Background: Mr.Dentonic will take you down the memory lane where
he will make the audience reminiscence all the joys they have
experienced as a nation in the recent past as the product
dissepeared from the market in early 90s. We will have a song
(background Jingle) that is sung by Rahat Fateh Ali Khan,
Showcasing happiness and joy associated with Pakistan. This ad will
be totally animated as previous dentonic ads.
The song Khoobsurat ho tum, Khoobsurat ha Pakistan
Scene 1:
The scene starts with classic Mr.Dentonic passing though a door
where he is literally stepping into pakistans future. Mr. Dentonic
then takes a stroll through time.
Scene 2:
Here Mr. Dentonic is shown being present at the 1992 and 2009
worldcup as a photographer and asking the players to smile. The
next scene is sharmeen obaid chinoy receiving Oscar award and Mr.
Dentonic is present in the front row clapping. Then Mr Dentonic will
be shown passing through another door.
Scene 3:
In this scene he will see a transition of rural areas, with tractors and
tubewells. Playing with common folk in their fields and having a
good time with young and adult as he is a constant companion to
the rural and semi urban families as they use dentonic. Emphasis
will be laid on the Target market of middle aged and older people as
they introduce the product to their kids.
Scene 4:
In this scene Mr.Dentonic will be present at relatively emotional
times with the people of Pakistan, like 2005 earthquake and 2015
worldcup loss, and prompt them to smile because they look
beautiful that way.
Scene 5:

The last frame will have a voice over, which will tell the masses
about the fresh look and feel of the product, its price and benefits,
while showing different SKUs.
The ad will be of 45 seconds and will be produced by a leading
animation house in Pakistan. The ad will cost around 5 million, which
includes the cost of Animation and background song.