Pearl and Dean Audience profile.

To get a good idea of a target audience we looked and

researched a professional cinema and film website, Pearl
and Dean Pearl and Dean categorise their audience through
age gender and class. They have created a table to give you
a visual idea of their brake down of their target audiences.

If we broke down our target audience (age 15-24year olds)

also our Social class would be ABC1 this means
Social Social Status
Grade

Occupation

upper middle
class

higher managerial, administrative

or professional

middle class

intermediate managerial,
administrative or professional

C1

lower middle
class

supervisory or clerical, junior

managerial, administrative or
professional

Our gender would be equally split between males and females.

We have decided to create our own pearl and dean table to help give us a visible view on our target
audience.

120

This is our audience graph, out majority was female but there
isnt much difference.

100
80
Male

60

Female
40
20
0
Gender

Here is our graph on social class for our target audience. The ABC1
group is more common in our results and has won by 10%.

120
100
80
C2DE

60

Chart Title

ABC1
40

120
100

20

80
60

0
Social Class

40
20
0

Here is our graph on our age

age groups
groups in our target audience.
15-24
25-34
35-44
45-54
55+
The majority of our target
audience is 15-24 year olds, but we have a wide range from 15-55+ although our smallest range is
55+ with only 5%.

All of our graphs are out of 100%.